LinkedIn can be an incredibly useful tool for networking and finding job opportunities. With over 722 million members worldwide, there are tons of connections to be made on the platform. One way to leverage your LinkedIn network is by messaging the right people to inquire about open roles and get your resume in front of hiring managers. But who exactly should you be reaching out to? Here are some tips on identifying the best people to message on LinkedIn when job searching.
Target HR Managers and Recruiters
One of the most obvious choices is to connect with the company’s internal HR and recruiting team. These are the folks responsible for sourcing candidates and managing the hiring process. Search for people with titles like “Recruiter,” “HR Manager,” “HR Business Partner,” “Talent Acquisition Specialist,” etc. Oftentimes you can find them by looking at the company’s LinkedIn page and seeing who is listed as working in HR or talent acquisition.
The benefit of messaging recruiters directly is that they likely have the best sense of what open roles the company is hiring for. They can tell you whether your background is a fit and provide tips on tailoring your application. Building a relationship with recruiters also allows you to ask about positions that aren’t publicly posted yet. And having an “in” with the recruiting team can help fast track you through the hiring process rather than just blindly applying online.
Look for Alumni From Your School or Company
Another approach is to search for LinkedIn connections who have previously worked at your target employers. Try looking for alumni from your university or former colleagues from previous jobs. The shared experience you have with these individuals can make it easier to break the ice and connect.
For example, a message like “Hi Jane! I see you went to State University as well and now work at XYZ Company. I’m in the job market and am really interested in XYZ Company. I’d love to learn more about your experience there and any open opportunities” can work well. People often like supporting those from the same schools or circles, so don’t be shy about highlighting your common ground.
Research Employees in Your Target Role or Department
Looking up people who currently hold the type of position you’re interested in at your desired company can also be worthwhile. Get a sense of their background to see if it’s similar to yours. Then explain why you’re interested in their role specifically at that company and ask if they have advice for getting your foot in the door.
Similarly, identify individuals working in your target department at the company. For example, if you’re interested in a marketing job, try messaging a few different marketing managers. Even if they aren’t the hiring managers, they may be able to pass along your info or point you towards the right opportunities.
Leverage Shared Connections
See if you have any 2nd-degree LinkedIn connections at your desired employer who could provide a referral. People are often more willing to speak with someone if another contact vouches for them. Ask your shared connection if they’d be open to making an introduction.
You can write something like: “Hi Anne, I noticed we’re both connected with John Smith. I’m interested in exploring job opportunities at XYZ Company where I see you work. Would you be open to connecting me to any relevant hiring managers or passing along my resume? I’d really appreciate any advice or referrals!”
Join Industry or Alumni Groups
On LinkedIn you can join various groups related to your industry, interests, university, and more. These groups allow you to connect with a concentrated number of people from similar backgrounds. Once you’ve joined relevant groups, try engaging in discussions and building connections. This establishes your credibility and presence.
After establishing yourself, you can inquire about job openings or ask for career advice. Group members are often happy to help, especially if you’re contributing value to the group discussions already.
Message Company Leadership
While it may seem bold, don’t be afraid to reach out directly to founders, executives, directors, and other senior leadership at an organization. While they likely aren’t closely involved in recruiting, they can pass your info along to the right people. And they may be more willing to respond if you have a thoughtful note explaining your interest in the company and credentials.
Target senior leaders who have some public presence like speaking at events or being featured in articles. Comment on their thought leadership and transition into asking about open roles.
Utilize LinkedIn’s Job Search Features
Take advantage of LinkedIn’s built-in job search capabilities in addition to direct outreach. Options like saved job searches and job alerts notify you when relevant openings are posted. The platform’s AI will recommend jobs based on your profile, experience, connections, and activity. Follow companies you’re interested in to keep tabs on opportunities.
With a premium LinkedIn account, you can see more applicant data like average time-to-hire and percentage of employees who were internal referrals or alumni. You also get access to features like InMail to contact anyone and Open Candidates to view passive job seekers open to being contacted.
Craft An Effective LinkedIn Outreach Message
However you find people to reach out to, it’s key that your LinkedIn message is professional, personalized, and straight-to-the-point. Avoid generic messages that could be sent en masse. Instead, put thought into why this specific individual would be relevant to connect with. Mention shared backgrounds and be clear on your ask.
Keep the initial message concise – about 3-5 sentences max. Offer your resume and suggest a call or video chat to further discuss career opportunities. Thank them for their time and make it easy for them to respond.
Follow Up Respectfully
Don’t nag recipients who don’t respond right away. But do follow up if you haven’t heard back in 1-2 weeks. Send a simple note checking in, restating your interest in their company, and offering to provide any additional info. If they continue not to respond, move on and try other contacts rather than harassing the same person.
Increase Your Chances with a Strong Profile
Also make sure your own LinkedIn profile is optimized to increase the chances of hearing back from contacts. Recruiters often scrutinize profiles before responding. Include an up-to-date headshot, headline, summary, work history, and skills. Get recommendations from managers and colleagues to back up your accomplishments.
Having an all-star profile gives people more confidence in connecting with you regarding job opportunities compared to a sparse, incomplete profile.
Conclusion
Leveraging your LinkedIn network is crucial for modern job search success. Take the time to build connections with relevant people and companies before reaching out. With a thoughtful approach, you can absolutely land interviews and new roles through LinkedIn messaging. Just focus on personalizing notes, targeting the right people, and following up respectfully. Wishing you the best of luck in your job hunt!