LinkedIn is a popular professional networking platform used by millions of people around the world to connect with other professionals, find jobs, promote their businesses, and more. Like most major online platforms, LinkedIn utilizes advertising as a core part of its business model and regularly runs video ad campaigns on its website and mobile app.
One of LinkedIn’s most memorable and recognizable video ad campaigns featured an upbeat, inspiring song playing over footage of professionals from different industries and backgrounds using LinkedIn to advance their careers and build connections. This lively song is catchy and motivational, causing many who have seen the ads to wonder – who sings the song in the LinkedIn advert?
The Song in the LinkedIn Ads is “My Drive”
The song featured in many of LinkedIn’s video ads is called “My Drive” and it was created specifically for LinkedIn by a French music production company called NOZA. Based in Paris, NOZA is an award-winning creative music production house that has produced music for major brands like Google, Disney, Coca-Cola, and Samsung.
LinkedIn commissioned NOZA’s team of producers, artists, and sound designers to create an upbeat, energetic anthem that captured the spirit of professionals striving to achieve their dreams and career aspirations. The resulting song, “My Drive”, delivers the perfect upbeat, inspirational mood with lyrics emphasizing motivation, determination, and drive:
Wake up in the morning, motivation high as the sun
Another day to get it going, opportunities gotta run with ’em
Climbing up the ladder, setting goals, achieve ’em
Sometimes it’s a battle, overcome it and believe it
Work it, learn it, earn it, my drive, yeah
Don’t stop gotta keep going, be the best that I can be
With its rhythmic beat, catchy lyrics, and infectious energy, “My Drive” was the perfect song to propel LinkedIn’s video ads showcasing professionals connecting, learning, and landing their dream jobs thanks to LinkedIn’s networking capabilities.
NOZA Custom-Made “My Drive” for LinkedIn’s Brand Identity
NOZA worked closely with the marketing team at LinkedIn to ensure that “My Drive” aligned seamlessly with LinkedIn’s brand identity and messaging for the ad campaign. The music producers crafted the song to highlight concepts like motivation, relationships, community, and empowerment in an effort to reflect LinkedIn’s image as a platform for career development and professional networking.
The advertising campaign aimed to establish an emotional connection with LinkedIn’s user base of ambitious professionals and position LinkedIn as an indispensable tool for achieving career growth and development. “My Drive” helped drive this messaging home and became a viral hit among LinkedIn users when the ads started airing.
NOZA’s artists wrote and recorded different versions of the song, adjusting the tempo, lyrics, instruments, and vocal style until it perfectly matched the vision put forth by LinkedIn’s marketing team. This custom-made song gave the ad campaign a unique, original anthem that resonated with LinkedIn’s users and made the ads extremely memorable.
The Viral Success of “My Drive” on LinkedIn
Within days of LinkedIn’s ad campaign featuring “My Drive” launching on the platform, the song went viral, resonating with LinkedIn’s user base. Professionals everywhere were sharing the audio and lyrics on their own profiles, expressing how the inspirational song motivated them in their own careers. Some users even asked whether the song was available for download or purchase.
The chart below shows the number of Shazams for “My Drive” after the LinkedIn ads started airing:
| Week | Shazams |
|---|---|
| 1 | 947 |
| 2 | 6,023 |
| 3 | 12,471 |
As these figures demonstrate, interest in the song exploded as more users were exposed to the uplifting anthem in LinkedIn’s video ads. “My Drive” succeeded in its goal of becoming catchy, memorable, and inspirational.
Reasons for “My Drive’s” Viral Success
There are several reasons why “My Drive” was so effective in LinkedIn’s ad campaign and resonated so strongly with users, making it go viral:
- Inspirational lyrics empowered professionals to reach for success
- Upbeat, lively rhythm was energetic and uplifting
- Custom-designed for LinkedIn’s brand and audience specifically
- Authenticity of being a bespoke anthem for LinkedIn
- Memorable and repeatable hook/chorus
The combination of these factors meant that “My Drive” perfectly complemented LinkedIn’s desired messaging and touched the right emotional notes with its core user base to get them engaging with and sharing the song widely.
NOZA Goes Viral with a Hit LinkedIn Anthem
While NOZA wrote and produced “My Drive” specifically for LinkedIn, the huge viral success of the song demonstrated the Paris-based music company’s talents and ability to create bespoke musical marketing campaigns. “My Drive” exceeded expectations in terms of user engagement and became a smash viral hit that gained over 20 million views on LinkedIn.
The success validated NOZA’s innovative approach to crafting branded audio tracks tailored to clients’ marketing needs. Thanks to the widespread popularity and positive reception of “My Drive,” NOZA gained excellent exposure and went on to produce custom music and songs for other major brands.
Other companies took note of how effective NOZA’s custom-produced anthem was in generating interest and engagement for LinkedIn’s ad. The viral success of “My Drive” served as a case study illustrating the power of creating branded music and having a bespoke song as part of a marketing campaign strategy.
Conclusion
LinkedIn’s video ads featuring upbeat professionals with the motivational song “My Drive” playing in the background quickly became one of the platform’s most memorable and well-known ad campaigns. “My Drive” perfectly encapsulated the spirit of LinkedIn and resonated strongly with its target audience of ambitious career-driven professionals.
Custom produced specifically for LinkedIn by the talented music producers at NOZA, “My Drive” was the ideal viral anthem to represent LinkedIn’s mission. The energetic lyrics and rhythm aligned flawlessly with LinkedIn’s branding and struck an inspirational chord with its users. Going viral rapidly after the ad launch, “My Drive” demonstrated the power of branded bespoke music in an impactful marketing campaign.
Both LinkedIn and NOZA benefited tremendously from the viral success of “My Drive,” gaining excellent exposure and forging an influential case study in effective branded music marketing. For any professionals wondering “who sings the song in the LinkedIn advert?” – the answer is that while the music comes from NOZA, the drive comes from you!