There are a few potential reasons why your LinkedIn post views may be declining:
You’re posting less frequently
Posting consistently is key for reaching your followers on LinkedIn. The more often you share updates, the more you stay top of mind. If you’ve slowed down your posting cadence, that could explain a dip in views.
Aim to post at least once per day, or several times per week. Pay attention to when your followers are most active on LinkedIn and target those times. Also, mix up your content – don’t just publish articles. Share images, videos, polls and other multimedia posts to add variety.
Your followers aren’t engaging
Engagement from your followers is a strong signal to the LinkedIn algorithm. The more likes, comments, and shares you earn, the wider your reach will be on LinkedIn.
If your posts aren’t sparking engagement, it’s a sign you may need to reevaluate your content. Look at the types of posts that have performed best in the past. Do more of that! You may also need to freshen up your topic list and cover new ground.
You have fewer followers
A drop in followers could definitely impact your post views. If your follower count has declined, you simply have a smaller audience to reach.
To grow your followers back, be more active in engaging with others’ content. Comment on posts in your niche, like and share updates, and connect with influencers. Make sure you’re posting content your target audience finds valuable.
You can also attract followers by commenting on trending news and current events, and by using relevant hashtags.
Your content lacks value
At the end of the day, the quality of your content will make or break your LinkedIn engagement. If your posts don’t offer value to readers, they have no incentive to view them.
Here are some signs your content may be missing the mark:
- You’re posting content that’s too self-promotional and sales-y
- Your topics don’t align with your audience’s interests
- Your posts lack original insight and research
- Your content is too basic and doesn’t teach readers anything new
Take time to understand your audience’s pain points and knowledge gaps. Survey your followers or conduct interviews to learn what they want. Then create content that directly solves their issues and answers their burning questions.
Your posts aren’t optimized
To maximize reach, you need to optimize your LinkedIn posts. This includes:
- Using strong, keyword-rich headlines
- Including links in your posts
- Using relevant hashtags
- Leveraging rich media like images and video
- Publishing posts at optimal times
Study high-performing posts in your industry to see examples of effective optimization. A/B test different headlines, hashtags, imagery, etc. to see what resonates most with your audience.
You have more competition
An influx of competition on LinkedIn can definitely impact your reach and engagement. When more people post similar content to yours, it dilutes your share of voice in your niche.
To stand out from the crowd, focus on producing truly unique, high-quality content. Don’t just comment on surface-level news – provide your own original analysis. Share insights and perspectives your competitors aren’t talking about. This differentiation will help you stay relevant despite more competition.
LinkedIn’s algorithm has changed
It’s no secret that LinkedIn regularly updates its algorithm, just like other social platforms. With each change, it alters the visibility of certain types of content.
If a recent update has caused your views to drop, you may need to adjust your strategy. Pay attention to the types of posts LinkedIn is surfacing more prominently and aim to create more of that content. Here are some best practices for the current algorithm:
- Post informative, non-promotional content
- Prioritize video content
- Engage regularly with other high-quality content
- Leverage LinkedIn tools like Live Video
Stay on top of LinkedIn algorithm news so you can evolve your approach accordingly. Participate in LinkedIn’s pilot programs when possible to get early insight into upcoming changes.
You changed niches or topics
If you’ve recently pivoted your content focus or branched out into new topics, that shift could also impact your post reach. Your existing followers may not be interested in the new themes you’re covering.
The solution here is to find ways to make your new content relevant for your current audience. Identify overlaps with their interests and concerns. Introduce new topics gradually rather than doing a complete 180. And focus on educating your followers on why these new areas are useful for them.
As you delve into new content areas, also work on organically growing a new base of followers interested in those topics. Engage with hashtags and people aligned with your new niche.
Conclusion
A drop in LinkedIn post views can be frustrating, but it’s usually fixable. Take time to audit your content and activity on LinkedIn to identify potential weak spots. Are you posting frequently and consistently enough? Is your content providing real value? Are you utilizing best practices for optimization?
Regularly evaluate the performance of your updates and tweak your approach as needed. Pay attention to changes in the LinkedIn algorithm and adapt accordingly. And don’t be afraid to test out new topics or formats if your current content isn’t resonating.
With a laser-like focus on creating high-quality content that solves your ideal audience’s needs, you can regain and grow your reach on LinkedIn over time.
Frequently Asked Questions
Why are my LinkedIn posts not getting views?
Here are some common reasons LinkedIn posts may not be getting views:
- Your followers aren’t engaged – Try mixing up your content formats and covering new, trending topics.
- You posted at a bad time – Pay attention to when your audience is most active on LinkedIn.
- Your content lacks value – Make sure your posts provide practical tips and insights.
- Your posts aren’t optimized – Use strong headlines, relevant hashtags, rich media, etc.
- You have new competition – Differentiate yourself with unique analysis and perspectives.
How do I increase my LinkedIn post views?
To increase LinkedIn post views:
- Post high-quality content consistently
- Engage with your audience and build your follower count
- Leverage hashtags, links, images/video, and other optimizations
- Stay on top of LinkedIn algorithm changes
- Monitor performance and continually refine your approach
What is a good number of views for a LinkedIn post?
A “good” number of views depends on your goals and audience size. Typically:
- 100+ views is decent for an early stage account
- 500+ views is good for an established business page
- 1,000+ views is excellent for a thought leader or influencer
Focus less on vanity metrics and more on driving genuine engagement and connection through your posts.
How often should I post on LinkedIn?
As a general guideline, aim to post on LinkedIn 1-2 times per day. But keep these factors in mind:
- Post at times your audience is most active
- Vary your post types – mix up articles with video, images, etc.
- Quality over quantity – don’t overpost irrelevant content
- Monitor results and find your ideal frequency
How can I get more visibility on LinkedIn?
Tips for getting more visibility on LinkedIn:
- Optimize your profile to attract more connections
- Post and engage consistently
- Comment on trending discussions and news
- Share diverse, high-value content formats
- Leverage hashtags and @mentions strategically
- Publish posts when your audience is most active
Examples and Data
Here are some examples of LinkedIn post view metrics across different account types and content formats:
Account Type | Post Format | Post Topic | Views |
---|---|---|---|
Startup Company | Article Post | New Product Launch | 380 views |
Nonprofit Organization | Video Post | Mission Overview | 150 views |
Thought Leader | Long-form article | Industry Trends and Predictions | 950 views |
SaaS Company | Infographic image | State of the Industry Report | 620 views |
This data shows view count can vary substantially based on content format, topic relevance, and overall follower count/engagement. Focus on providing maximum value rather than chasing vanity metrics.
Actionable Tips
Here are 5 actionable tips to improve LinkedIn post views:
- Post at optimal times when your audience is active
- Use strong headlines and preview images/video to draw attention
- Respond and engage with every comment on your posts
- Leverage hashtags strategically to tap into wider discussions
- Analyze highest performing post types and do more of that
Tools and Resources
Here are some helpful tools and resources for improving LinkedIn post reach and views:
- LinkedIn Post Inspector: Analyze how your posts will appear in the feed and optimize accordingly
- Buzzsumo: Discover trending content topics by keyword
- Buffer: Schedule and manage posts for consistent publishing
- Rival IQ: Track LinkedIn post performance and benchmark against competitors
- LinkedIn Post Analytics: Review engagement metrics for all your updates
- LinkedIn Help Center: Official guidance on optimizing content and engagement
Main Takeaways
- Post high-quality, valuable content consistently
- Keep your followers engaged through interactivity
- Optimize posts for maximum visibility
- Stay up-to-date on LinkedIn algorithm changes
- Analyze performance and keep refining your approach
With the right mix of valuable content, follower engagement, optimization best practices, and agility, you can get your LinkedIn post views trending upward again.