As a business looking to boost brand awareness and engagement on LinkedIn, it can be frustrating when content shared to your Company Page doesn’t show up. There are a few key reasons this can happen.
You don’t have admin access
In order to post content directly to a LinkedIn Company Page, you need to have admin access. If you don’t see the option to post when visiting your company’s page, it likely means you don’t have the proper admin permissions.
To gain posting access, you need to be designated as an Admin or Editor for the page. The person who created the Company Page is automatically an Admin. Admins can assign other LinkedIn members as Admins or Editors in the Company Page admin settings. Editors can post content, while Admins have full access to edit, post, and manage the page.
Check with the page Admin to be assigned an Editor or Admin role so you can share content directly to the page. Otherwise, you will need to send your posts to someone with the proper access to share on your behalf.
You shared content from the wrong account
Company Pages are associated with a specific LinkedIn account. To post as your Company Page, you need to switch your profile from your personal account to the Company Page account. If you share content directly from your personal profile instead of the Company Page, it will only show up under your own profile and connections – not on the Company Page.
To switch accounts, click on your profile image in the top right corner of your LinkedIn homepage. This will show a dropdown where you can select your Company Page. Posting content after switching to the Company Page profile will ensure the posts are shared in the right place.
Your post is stuck as a draft
Sometimes a post can get stuck drafting and fail to properly publish to your Company Page. If you drafted a post but don’t see it live on your page, it’s likely still sitting in the drafts folder.
To check for draft posts, visit your Company Page and click “Posts” in the admin toolbar. Switch the tab at the top from “Published” to “Drafts.” You may see your missing post stuck in draft mode. You can then edit and publish the post to share it on your page.
You’ve hit the daily posting limit
LinkedIn Company Pages have limits on how many posts you can share per day to prevent spamming followers. The posting limits are:
| Company Page Followers | Daily Post Limit |
|---|---|
| 0 – 10,000 | 2 |
| 10,001 – 100,000 | 4 |
| 100,001 – 500,000 | 6 |
| 500,000+ | 10 |
If your Company Page already reached its daily posting limit, any additional content will be blocked from publishing. You’ll have to wait until the next day when your post allowance resets.
Spreading out posts throughout the day rather than batch posting can help avoid hitting post limits. You can also schedule posts in advance using tools like Buffer or Hootsuite so you have content spaced out and ready to go.
Your post contains banned content
LinkedIn will block posts that contain prohibited content per their Community Guidelines. This includes:
- Hate speech, bullying, or harassment
- Violent, graphic, shocking, or fraudulent content
- Sexually explicit content
- Leaks or spoilers of confidential information
- Dangerous or illegal content
- Spam, scam, or misleading content
If your post contains any violating content, LinkedIn will prevent it from publishing. Review the Community Guidelines to ensure your posts abide by the rules.
Your Company Page is restricted
In some cases of severe or repeated violations of LinkedIn’s policies, Company Pages may be restricted from posting any new content for a set period of time. This could happen if your page has shared prohibited content, engaged in aggressive marketing tactics, or purchased fake followers or engagement.
If your Company Page has been restricted, you will have to wait out the restriction period before being able to post again. Use the time to review LinkedIn’s rules and ensure future content aligns with their standards.
There’s a technical issue
In rare cases, a glitch on LinkedIn’s end could prevent your post from going live. Server outages or platform bugs could block your content from properly publishing. If all else fails, this may be the culprit.
Check LinkedIn’s status page to see if they have reported any ongoing technical issues. You may just need to try re-posting your content once the problem is resolved.
You shared at a low-engagement time
The day and time you share content can impact how well it performs. Posting during LinkedIn’s peak hours when more people are actively scrolling feeds can boost engagement.
According to LinkedIn, the most popular times to post are:
- Tuesdays and Wednesdays at 5 AM, 12 PM, and 5 PM
- Thursdays from 12 PM to 1 PM
Low-traffic times like nights and weekends tend to see fewer post engagements. Try sharing your content during peak hours for a better chance of it being seen.
Conclusion
If your LinkedIn Company Page posts are not showing up, double check that you have proper admin access, are posting from the right account, have content stuck in drafts, or aren’t exceeding daily limits. Avoid banned content, work around any technical issues, and share during high-traffic times for the best results.
With over 740+ million users, LinkedIn is too important not to consistently post quality content. Following these tips will help troubleshoot any issues getting your posts seen and keep your Company Page active.
