Having a LinkedIn Company Page is an excellent way for businesses to establish their professional brand, attract talent, promote products and services, and connect with customers. However, some users encounter issues when trying to create a Company Page on LinkedIn. Here are some common reasons why you may be unable to create a LinkedIn Company Page and solutions for troubleshooting the problems.
You Don’t Have the Right LinkedIn Account Type
To create a LinkedIn Company Page, you need to have a LinkedIn account designated as an “Admin” account. Regular personal LinkedIn accounts don’t have the access rights to create Company Pages. Here are the requirements for Admin accounts:
- The account needs to be associated with a valid business email address (not a personal email)
- The account should ideally be the main account used by an official employee or representative of the company
- The account requires a LinkedIn premium subscription in order to access Company Page creation and management features
If you are trying to create a Company Page from your personal LinkedIn account, you won’t have the option. Upgrade your individual account to a premium plan, and then associate it with your official company email address. You can also see if someone else at your company already has an Admin account that can create the Company Page.
Your Company Already Has a LinkedIn Page
LinkedIn only allows one Company Page per organization – you can’t create multiple pages for the same business. Before trying to create a new Company Page, check if your company already has an existing profile. Search for your company name on LinkedIn to see if there is already a page that needs to be claimed and updated instead.
If another employee created a Company Page previously without your knowledge, you will need to request admin access to that existing page. You can do this by reporting the page through LinkedIn’s support channels. Explain that you need admin rights to the existing Company Page for your business. The current admin will be alerted to assign you access.
You Have Insufficient Company Information
To create a credible LinkedIn Company Page, you need to provide substantial verifiable information about your business. LinkedIn will check that your company details are consistent with public business registries and online information. If you enter company details that don’t align with official records, LinkedIn may prevent you from publishing the page.
Make sure you have the following accurate company information on hand before you begin creating your LinkedIn Company Page:
- The official registered business name
- Address and contact details that align with public listings
- Website domain that matches your company name
- Documentation like certificates of registration or incorporation
Providing as much legitimate information as possible verifies your business and allows you to smoothly create a Company Page that properly represents your organization.
You Have an Incomplete Company Profile
In addition to entering information about your business itself, you also need to build out your own personal LinkedIn profile to indicate your position at the company. LinkedIn requires individual profiles to be reasonably complete before Company Page creation is permitted.
Make sure your personal LinkedIn profile clearly shows:
- Your full name and contact info
- Your current job title and company details
- Your employment history and responsibilities
- Your skills, education, and accomplishments
- A profile photo of yourself
Flesh out your own LinkedIn presence as much as possible before trying to create your company’s page. This establishes your credibility as an official representative of the business on LinkedIn.
Your Account Lacks Connections
For additional credibility, LinkedIn expects Admin accounts that create Company Pages to have a reasonable number of connections. Accounts with sparse connections and little activity raise red flags. Bulk up your own professional network and engagement on LinkedIn before trying to create your company’s presence.
Ways to build meaningful LinkedIn connections include:
- Connecting with colleagues and teammates
- Following and engaging with industry leaders and influencers
- Joining active LinkedIn Groups related to your field
- Following companies and organizations in your sector
The more genuine connections and activity from your account, the more confident LinkedIn will be in allowing you to create and manage your company’s LinkedIn Page.
Your Company is Not Permitted on LinkedIn
LinkedIn does place restrictions on certain business categories creating Company Pages. If your organization falls into a prohibited industry, you will be unable to create a Company Page. LinkedIn prohibits pages related to:
- Multi-level marketing businesses
- Affiliate marketing groups
- Illegal or medically questionable products or services
- Pornography or other adult-content businesses
- Psychics, fortune tellers, or supernatural services
If your business is rejected from creating a Company Page, you can try appealing the decision through LinkedIn’s support forms. However, prohibited industries are typically unable to get Company Pages approved on the platform.
You Have an Unprofessional Profile or Content
LinkedIn aims to maintain a professional community and reserves the right to deny Company Pages from profiles exhibiting unprofessional conduct. If you have shared inappropriate content or have credibility issues on your profile, LinkedIn may prevent you from being an administrator.
Review your own LinkedIn profile and activities to ensure:
- No inappropriate or offensive language, images, links, etc.
- No exaggerations, misrepresentations, or unsavory promotional techniques
- No connections to questionable profiles or groups
- No signs of fake or bot activity
Maintaining a clean, honest, and business-focused presence on LinkedIn helps enable your ability to create your company’s LinkedIn Page without issues.
Your Account Has Been Restricted
If your individual LinkedIn account gets suspended or restricted for any reason, your access to Company Page creation and management is also removed. Violating LinkedIn’s policies in any way can lead to limitations on your overall LinkedIn capabilities.
If you cannot create a Company Page due to account restrictions, you will need to have the limitations lifted before proceeding. You can appeal the restrictions through LinkedIn’s support options. Be sure to politely explain the situation and demonstrate you have corrected any problems on your account.
You Haven’t Confirmed Your Email Address
LinkedIn requires you to confirm your email address associated with your account before permitting the creation of a Company Page. This verifies that you have ongoing access to the email on file so you can manage important Company Page notifications.
If you haven’t validated your email yet, check for a confirmation message from LinkedIn in your inbox. Click the included link to authenticate your email. You can also resend the confirmation from LinkedIn’s settings.
Adding and verifying your business email tied to the company also helps establish credibility for creating your Company Page.
Your Billing Info is Not Updated
To access Company Page features, your LinkedIn account must be associated with an active premium subscription. This requires valid payment details on file, even for free trial periods.
Double check that the payment information for your account’s premium subscription is up to date. Update your:
- Credit card details
- Billing address
- Payment method preferences
Having incomplete billing details can sometimes restrict your access to publish Company Pages until it is corrected.
You Have Hit LinkedIn’s Page Limit
LinkedIn caps the number of Company Pages a single person can publish and manage. While you can only have one page per company, each LinkedIn user also has a limit to the total number of pages they can administer.
If you have already created your personal maximum limit, you cannot publish any more pages, even for new companies. LinkedIn’s personal page creation limits include:
- Free accounts: 1 page
- Premium Business accounts: 3 pages
- Premium Career accounts: 3 pages
- Sales Navigator Professional accounts: 10 pages
- Recruiter Lite accounts: 25 pages
- Recruiter, Job Seeker, and Business Plus accounts: Unlimited pages
Check how many Company Pages you are already administering from your account. If needed, request others at your organization updgrade their accounts to publish additional Company Pages.
Your Company Name Changed
If your company recently changed names, you may need to update the name on your existing Company Page rather than create a new one.
Here are tips for managing name changes:
- If you already have a published page, edit the name through your Page admin settings.
- If another page exists under your previous name, request to take it over and update the name.
- LinkedIn may make you keep the old page active with redirects if the name change is substantial.
Contact LinkedIn support if you run into trouble managing name changes for your company’s Page. Don’t try to create a new page from scratch unless advised.
You Have Not Built Your Team Yet
A LinkedIn Company Page should represent a real business with multiple employees, not just a single person. If you are still in the early stages of forming your company’s team, LinkedIn may want you to hold off on creating your Page.
To demonstrate you have an established business, be sure you have:
- A team directory or listing of employees
- Profiles for multiple team members on LinkedIn
- A website, social media, or public presence that shows your branding and team
LinkedIn looks for signals that your company has substantive operations before allowing you to market it through a Company Page. Build up your team and online assets before taking your business to LinkedIn.
You Have Not Launched Yet
Similarly, if your business is still in the pre-launch planning stages, LinkedIn will likely prevent you from creating a Company Page. Pages are meant for active, operating companies to connect with customers, employees, and partners.
Wait until major milestones are met before publishing your business on LinkedIn:
- You have an established brand identity and web presence
- Your products/services are ready for customers
- You have hired staff beyond just founders
- You have secured any needed funding or capital
Rolling out your LinkedIn Company Page should align with your overall public launch. Prematurely posting your business could look strange or even fraudulent.
You Used the Wrong URL
When setting up your LinkedIn Company Page, you need to enter the proper URL for your business website. Using an improper domain or test URLs will trigger issues.
Double check that the website URL you are entering is:
- The current, live site for your business
- A domain that matches your official company name
- A secure HTTPS URL, not just HTTP
- Not a subdomain (helps to use root domain)
Stick to your primary, customer-facing domain and avoid test or temporary URLs. This validates the legitimacy of your business website.
You Have Not Published Your Website
In order for your Company Page to direct visitors to your website, it obviously needs to be live and public on the internet. You must have an official, published site before LinkedIn will allow you to create your Page.
Some things to check about your website:
- It is live and accessible to anyone online
- It is not “coming soon” or password protected
- It has substantial information about your business, services, etc.
- It works properly on both desktop and mobile
Put effort into building an appealing, professional website before promoting it through your LinkedIn Company Page. An unfinished or broken site reflects poorly.
Your Industry is High Risk
LinkedIn scrutinizes Company Pages for businesses in certain regulated or risky industries. Extra steps are required to validate pages in areas like:
- Financial services
- Healthcare
- Insurance
- Legal services
- Real estate
Be prepared to provide additional documentation like licenses, certifications, or registration info relevant to your field. Thoroughly fill out all details about your business operations and practices.
Also ensure that your website, social media, and other materials do not make questionable claims. Maintain transparency and compliance with regulations in your industry content.
You Entered Incorrect Business Details
When registering your company for a LinkedIn Page, all details need to precisely match your official registered business identity. Any mismatches with your corporation records could trigger issues creating your page. Double check:
- Exact registered company name
- Current headquarters address
- Current business email domain
- Accurate founding year
Even small typos or outdated addresses can sometimes obstruct Company Page approval. Carefully enter details that align with your current, documented business registration information.
You Already Have Another LinkedIn Presence
Before creating a Company Page, LinkedIn checks if you already have any existing presence representing your business. For example, you may already have a LinkedIn Showcase Page or Career Page established.
Avoid duplicate LinkedIn Pages for your company. Manage any existing profiles for your business and build out content there rather than starting a new page from scratch.
Consolidating onto a single Company Page makes the most sense for fully showcasing your organization and simplifies administration.
Conclusion
Creating a LinkedIn Company Page opens up excellent opportunities for businesses – but a number of requirements and limitations can also block the page creation process. By troubleshooting issues based on the profile, activity, website, business information, and industry, most companies can get their page successfully published after any problems are addressed.
Be sure to present legitimate, transparent information about your established business. Follow all of LinkedIn’s guidelines and restrictions. Build out your own founder or employee profiles as much as possible. And only create your Company Page once major business milestones are achieved.
With persistence and preparation, your organization can create a strong LinkedIn presence, connect with your audience, and showcase your brand on the world’s top professional platform.