LinkedIn is the world’s largest professional network with over 690 million users worldwide. Having a company page on LinkedIn provides a number of benefits that can help grow your business. Here are some of the top reasons why you should create a LinkedIn company page:
Increase Brand Awareness
Creating a LinkedIn company page is an effective way to increase brand visibility and awareness. It gives your company a professional presence on a platform with hundreds of millions of users. Your company page serves as a hub that brings together all information about your brand in one place.
Prospective customers can learn about your company’s products, services, mission, culture, and values on your LinkedIn page. It enables your brand to reach a vast audience and engage with professionals from your target demographics. The more visibility your page gets, the more it boosts brand recall.
Attract Top Talent
The vast LinkedIn user base presents a huge opportunity to attract and recruit top talent for your company. Your company page gives candidates a complete overview of your employer brand.
Candidates can see information like employee photos, testimonials, open job listings, company culture, career growth opportunities, and work environment. This level of transparency helps build trust and enables you to stand out.
Talented professionals often research companies on LinkedIn before applying for jobs. An optimized LinkedIn page makes it more likely for suitable candidates to discover and choose to work for your company.
Generate Leads
LinkedIn company pages support lead generation in a variety of ways:
- Enables visitors to easily inquire about your products/services via the Contact button
- Allows you to create gated content like whitepapers that require contact information to access
- Visitors can easily follow your page to stay updated and become leads
- You can advertise on LinkedIn and drive targeted traffic to your page
- Build relationships with prospects by engaging with their posts and content
These features help convert visitors into leads you can nurture into valuable long-term customers.
Distribute Content
LinkedIn provides extensive content distribution and amplification capabilities. You can publish long-form posts, articles, infographics, videos, images, presentations, and more.
This content shows up on your followers’ feeds. It can also get reshared to reach wider audiences. Well-optimized content ranks high in LinkedIn search and can drive significant organic traffic.
You can also sponsor content and turn it into native ads to reach even more of your target audience. Overall, LinkedIn provides a powerful content platform to engage and convert your niche.
Network and Build Relationships
LinkedIn pages support social selling by enabling you to directly engage with prospects. You can connect with decision makers, join relevant groups, provide value, build relationships, and ultimately convert leads.
Pages also allow visitors to message you directly. Prospects can conveniently start conversations and sales teams can book meetings or pitch services. The networking power of LinkedIn helps move prospects down the sales funnel.
Showcase Products and Services
Your LinkedIn company page features a Products tab where you can highlight your offerings. You can create detailed product and service pages that include images, videos, features, pricing, and more.
This helps visitors learn about what you offer and how you can provide value. It enables them to make informed purchase decisions.
Promote Job Listings
You can post job openings on your LinkedIn page to attract qualified candidates. Promoted post ads let you get your job listings in front of more targeted and relevant audiences.
The apply button next to postings enables prospects to easily submit their LinkedIn profiles as applications with one click. This provides a convenient candidate pipeline.
Analyze Performance
LinkedIn provides robust analytics on page and content performance. You can view data on:
- Page views
- Post reach/impressions
- Engagement
- Link clicks
- Follower growth
- Lead generation
- Visitor demographics
These insights help you optimize your page and content strategy to maximize ROI. You can see what resonates with your audience and double down on that.
Enhance SEO
Properly optimizing your LinkedIn page provides SEO benefits. You have the opportunity to incorporate target keywords in your title, description, content, and profile URL.
This helps improve search visibility and ranking for relevant keywords and phrases. It enables you to generate more organic traffic from LinkedIn and Google.
How to Create a Compelling LinkedIn Company Page
Now that you know the many advantages of having a LinkedIn page, here are some tips to create an effective one:
Complete Page Setup
Fully complete your page setup:
– Professional Page Cover Photo
– Detailed About Section
– Company description, specialties, location, website, etc.
– Showcase Products & Services Tab
– Follow Buttons
– Contact and Call-To-Action Buttons
Optimized SEO
Optimize page elements for SEO:
– Keyword-Rich Page Title & Description
– Include Target Keywords Naturally In Content
– Keyword-Optimized Page URL
– Alt Text for Images
Engaging Content
Publish regular engaging content:
– Long-Form Articles & Blog Posts
– Images & Infographics
– Videos
– Presentations
– eBooks, Whitepapers & Reports
– News Updates
– Live Videos
– Stories
Follower Interaction
Actively interact with followers:
– Respond to Comments & Messages
– Share User Generated Content
– Ask Questions to Spark Conversations
Paid Promotion
Leverage LinkedIn’s advertising options:
– Sponsored Content for Organic Posts
– Sponsored Messages
– Text Ads
– Dynamic Ads
– Lead Gen Form Ads
Analytics Optimization
Use page analytics to identify best practices and optimize. Experiment, assess performance, and improve.
Conclusion
Creating a company page on LinkedIn provides a variety of benefits that can help grow your business. It boosts brand awareness, attracts talent, generates leads, distributes content, facilitates networking, and more.
Follow the tips outlined above to create an optimized page that engages your niche audience. Consistently publish quality content to increase visibility and conversions. Analyze performance and iterate to maximize your LinkedIn presence.
Investing in a LinkedIn company page enables you to tap into the platform’s over 690 million users. It provides a professional hub to highlight your brand, connect with your audience, and ultimately drives business growth. The vast reach makes it a highly effective marketing channel that offers an impressive return on investment.
| Benefit | Description |
|---|---|
| Increased Brand Awareness | Your page serves as a hub that brings together information about your brand, increasing visibility and reach. |
| Attract Top Talent | Candidates can learn about your employer brand and open job listings, helping attract suitable talent. |
| Generate Leads | Features like contact buttons, gated content, and advertising help convert page visitors into leads. |
| Distribute Content | Publish and promote various types of content to engage your niche audiences. |
| Network & Build Relationships | Engage directly with prospects to move them down the sales funnel. |
| Showcase Products & Services | Dedicated section to highlight your offerings and their value proposition. |
| Promote Job Listings | Attract qualified candidates by posting openings and promoting with ads. |
| Page Analytics | Optimize based on data like views, clicks, follower growth, lead gen, and more. |
| SEO | Keyword optimization of page elements improves search visibility and organic traffic. |
Key Takeaways
- LinkedIn company pages increase brand awareness and reach hundreds of millions of professionals.
- Pages attract talent, generate leads, distribute content, and facilitate networking and relationship building.
- Dedicated sections allow showcasing products, services, jobs, and company culture.
- Analytics help optimize page for maximum ROI.
- Proper SEO and promotion further boosts visibility and conversions.
Investing in a strong LinkedIn presence is a highly effective marketing tactic for companies of all sizes. The platform’s unparalleled reach and array of features make LinkedIn company pages tremendously beneficial.