Transferring a LinkedIn company Page to another account is possible, but requires following specific steps through LinkedIn in order to successfully move the Page and retain its followers, content, and engagement. There are a few key things to keep in mind when looking to transfer a LinkedIn company Page from one account to another.
Overview of Transferring a LinkedIn Company Page
When a LinkedIn company Page is created, it is associated with the individual user account that established it. However, businesses change and evolve, and the original Page creator may leave the company or need to hand off management of the Page to someone else.
LinkedIn allows company Pages to be transferred to new owners, providing a way to move the Page to another user’s account. This makes sure the company retains that Page and all its followers, content, engagement, and brand continuity.
However, there are specific requirements and steps that must be followed to properly transfer a Page on LinkedIn. The process involves both the current and new owner and requires LinkedIn’s approval. Proper planning helps ensure the transfer goes smoothly.
Requirements for Transferring a LinkedIn Company Page
To be eligible for transferring a LinkedIn company Page ownership, there are a few requirements:
- The current owner must be an employee of the company with the ability to authorize the transfer. Typically this is an owner, executive, or social media manager.
- The new owner must be an employee of the same company, verified through their own LinkedIn profile.
- The current owner must initiate the transfer process through LinkedIn’s tools and designate the new owner.
- The new owner must accept the transfer request sent by LinkedIn for ownership to officially switch.
- LinkedIn must review and approve the request based on eligibility and company affiliation verification.
Additionally, to transfer a LinkedIn company Page:
- The Page must have at least 10 followers.
- The current and new owner must both have active LinkedIn user accounts in good standing.
- There cannot be any pending ownership transfers for that Page already in progress.
Meeting these requirements ensures that employees with proper authorization are able to transfer management of the company Page on LinkedIn.
Step-by-Step Guide to Transferring a LinkedIn Company Page
If the requirements are met, the process to transfer a LinkedIn company Page ownership can be completed in a few steps:
- The current owner should go to the company Page’s main overview tab.
- In the right sidebar under “Admin Tools”, click “Change page owner”.
- Enter the name, email address, or profile URL of the LinkedIn user taking over the Page.
- Add an optional note or details about the transfer for LinkedIn’s reference.
- Click “Send” which will trigger a transfer request to the new owner.
- The new owner will receive a notification and must click to accept becoming the new admin.
- Once accepted, LinkedIn will process and review the request, notifying both parties when approved.
- The new owner will now have full admin access and ownership of the company Page.
Following these steps correctly ensures a smooth transition of the LinkedIn company Page from one account to another.
Best Practices for Transferring LinkedIn Company Pages
To make the LinkedIn company Page transfer process as seamless as possible, it’s recommended to follow these best practices:
- Communicate in advance – Have a conversation between current and new owner about timing and expectations.
- Review Page access – Make sure the new owner has proper employee authorization for the Page.
- Plan content schedule – Allow time for pending posts and content to be published before transferring.
- Confirm notification settings – Check that key stakeholders get notifications about comments, messages, etc. on the Page.
- Verify branding assets – Grant access to brand images, logos, documents needed to manage Page.
- Outline goals and strategy – Align on direction and objectives for the Page between owners.
Planning ahead for a smooth transition between current and new company Page owners prevents hiccups in the process.
Key Things to Know About Transferring LinkedIn Company Pages
There are a few key things to keep in mind when transferring a LinkedIn company Page from one owner to another:
- Followers are retained – The company Page will maintain the same followers after being transferred.
- Content is retained – All existing posts, images, videos, and engagement remain on the Page.
- Analytics are retained – Valuable Page analytics reporting carries over to the new owner.
- Only one active admin – At any time, there can only be one authorized admin on a company Page.
- Pending transfers limit new requests – A Page can only have one transfer request pending at a time.
- Transfer approval takes time – LinkedIn typically takes 1-2 business days to review and approve transfers.
Understanding these key points ensures proper expectations when transferring or taking over a LinkedIn company Page.
Why Transfer LinkedIn Company Page Ownership?
There are a few common scenarios that can prompt transferring a LinkedIn company Page from its current owner to a new admin:
- Job changes – The original Page creator leaves the company or takes a new role.
- Responsibility shifts – Social media or marketing duties are assigned to another employee.
- Company growth – More resources are allocated to managing the brand’s LinkedIn presence.
- Strategy pivots – New initiatives call for different social media oversight.
Rather than allowing a Page to become outdated or neglected, transferring ownership keeps it actively managed on behalf of the company as teams and roles evolve.
Risks of Transferring a LinkedIn Company Page
While in most cases transferring a LinkedIn company Page goes smoothly, there are some potential risks to consider:
- The current owner could refuse to initiate the transfer request.
- The new owner may not accept the transfer request.
- LinkedIn could reject the request if eligibility criteria is not met.
- Followers may disengage if the Page goes dormant during the transition.
- Planned content in the queue may not get published on time.
Staying mindful of these risks allows companies to plan accordingly and have contingencies in place in case the transfer process encounters complications.
Maintaining Consistency Through the Transfer Process
To make the LinkedIn company Page transfer go as smoothly as possible for followers, it’s important the new owner maintains consistency for the audience. Some good ways to do this include:
- Letting followers know about the change through a post.
- Responding promptly to comments and messages as they come in.
- Sticking to planned posting schedules and content calendars.
- Upholding the brand voice and tone across captions and responses.
- Not drastically shifting the topics, interests or issues covered on the Page.
Keep changes gradual and communicate them transparently to retain trust and engagement from followers as the Page changes hands.
Conclusion
Transferring a LinkedIn company Page to a new account is a major transition, but one that ensures brands retain their valuable presence. With proper planning between the current and new owners, following LinkedIn’s requirements, and keeping followers informed, the process can be straightforward. While potential risks exist, focusing on consistency and transparent communication mitigates issues. Transferring a company Page may be necessary as organizations and roles evolve, and when done thoughtfully, maintains the brand’s LinkedIn presence.