LinkedIn has become one of the most popular platforms for finding and applying to jobs. With over 740 million members worldwide, LinkedIn is used by a large number of professionals and companies looking to hire. One of the great features of LinkedIn is the ability to directly apply for jobs listed on the platform without having to visit a company’s external site. But is this the best approach for job seekers? There are pros and cons to applying directly through LinkedIn that are important to consider.
What does applying directly on LinkedIn mean?
Applying directly on LinkedIn means using the platform’s built-in application feature to submit your information for a job posting. When you come across a job listing on LinkedIn that you’re interested in, there will be an “Apply” button. Clicking this allows you to submit a LinkedIn profile as an application, along with a cover letter and any other requested documents.
This is different from clicking “Easy Apply” which typically directs candidates to a company’s external application site. With direct applying, everything is contained within LinkedIn. This allows for a seamless application experience without having to visit additional websites.
Pros of applying directly on LinkedIn
Here are some potential advantages to using LinkedIn’s direct application feature:
It’s convenient
Applying through LinkedIn means you can submit your application quickly and easily in just a few clicks. All the information you’ve built into your LinkedIn profile acts as the main application itself, reducing the need to manually fill out long job application forms.
Takes advantage of your network
Your LinkedIn network can give you an advantage during the hiring process. When applying directly through LinkedIn, your application may be flagged as coming from someone within the company’s network. Recruiters can see shared connections which provides built-in social proof.
Allows you to leverage your profile
With a robust, fully completed LinkedIn profile, you can put your best foot forward to potential employers. Companies can get a good overview of your background, experience, and skills by viewing your profile without the need to repeat that information in separate applications.
Fewer steps in the process
By applying directly through LinkedIn, it may mean fewer steps in the job application process. You can apply quickly without needing to visit an external site to create an account and fill out forms. The ability to upload requested files is also handled on LinkedIn.
Cons of applying directly on LinkedIn
While direct applying on LinkedIn offers some advantages, there are also a few potential downsides to consider:
Limited customization
When you use LinkedIn to directly apply, you are restricted to LinkedIn’s application format. This makes it harder to customize your application for each role or company. With external application sites, candidates often have more freedom over the content and presentation of their application.
Emphasis on LinkedIn profile
Companies will be relying heavily on your LinkedIn profile to evaluate you as a candidate. This means it’s especially important to have an updated, detailed profile that will impress employers. Information gaps or an incomplete profile can hurt your chances when directly applying through LinkedIn.
Lack of unique cover letters
While LinkedIn allows you to attach a cover letter, there is minimal formatting available. Additionally, recruiters say many candidates use a generic cover letter template for all positions. Unique cover letters tailored to the job show effort and interest. But LinkedIn’s direct apply feature makes it easy to take shortcuts.
Fewer opportunities to differentiate yourself
When you apply directly through LinkedIn, you miss out on opportunities to differentiate yourself from other candidates. Filling out a company’s in-depth application form, taking specialized skills tests, or submitting portfolios allow you to showcase abilities beyond just a profile. With LinkedIn direct apply, you lack these options to stand out.
Harder to keep track of applications
LinkedIn does provide notification when an application is viewed, but this feature isn’t failproof. It can be easier to track the status of applications through an employer’s specific portal versus monitoring directly through LinkedIn. Having all applications in one place can make managing the process simpler.
Tips for applying for jobs directly on LinkedIn
If you do opt to use LinkedIn’s direct application option, here are some tips to increase your chances of success:
- Craft a strong, keyword-rich LinkedIn profile – This will be your main application so ensure it puts your best foot forward.
- Personalize cover letters – Take the time to write unique cover letters, even with LinkedIn’s limitations.
- Leverage connections – Mention any mutual connections in your cover letter to get their attention.
- Follow up – After applying, follow up with the company by message or email if possible.
- Use LinkedIn features – Take advantage of options for attaching media like portfolios or video introductions.
- Monitor account settings – Adjust settings so employers can view full profile information if it is currently restricted.
- Check notifications – Regularly check for application views, messages, and other feedback through LinkedIn.
Should you apply for jobs directly on LinkedIn?
At the end of the day, directly applying through LinkedIn can be a solid choice for many roles. But there are also benefits to applying externally or using both LinkedIn and a company’s site. Consider the following factors when deciding the best approach:
- Type of position – Apply directly for many individual contributor roles. But for more advanced roles, employers may prefer external sites with custom forms.
- Type of company – Large corporations tend to rely more exclusively on their career sites. Small businesses are more likely embracing direct LinkedIn applications.
- Your qualifications – If you have an outstanding LinkedIn profile, direct apply can let that shine. Those needing application forms to showcase qualifications may prefer external.
- Need for customization – If you value crafting customized portfolios or materials, external sites provide more flexibility.
Weigh the options carefully based on your specific situation and the job itself. Having a great LinkedIn presence is universally beneficial for any job search in today’s market. But the best application approach depends on factors like the role, your background, and priorities in the process.
Conclusion
Applying for jobs directly through LinkedIn can be fast and convenient, especially for professional roles where your profile is a main asset. But there are also limitations in customization and ability to differentiate yourself. Consider the type of position, company, and your own qualifications to determine if directly applying makes the most strategic sense as part of your overall job search plan. Leverage the strengths of LinkedIn applications while addressing potential weaknesses through extra effort and follow up.