Yes, it is possible to create a LinkedIn Company Page directly from the LinkedIn mobile app. While the desktop experience offers more options and customization, the mobile app makes it quick and easy to get your business on LinkedIn.
Overview of Creating a Company Page on Mobile
The process of creating a LinkedIn Company Page on mobile is straightforward. Here is an overview of the steps:
- Download the LinkedIn app and login to your personal account.
- Tap the “Work” icon at the bottom.
- Tap the “+” icon in the top right corner.
- Select “Create a Company Page.”
- Enter your company name and website.
- Select your industry.
- Customize your logo, cover image, and description.
- Tap “Get started” to publish your page.
The key things to have ready are your company logo, cover image, and a short description of your business. It’s also helpful to know your company’s founding year, size, location, and industry classification.
Step 1: Download the LinkedIn App
To get started, you’ll first need to download the LinkedIn mobile app from the App Store (iOS) or Google Play Store (Android). The LinkedIn app is free to download and use.
Be sure you are logged into your personal LinkedIn account before creating a Company Page. If you don’t already have a LinkedIn profile, you can quickly sign-up on mobile as well.
Step 2: Tap the Work Icon
Once you are logged into the LinkedIn app, tap the “Work” icon at the bottom of the screen. This is represented by a briefcase icon.
The Work section of the app is where you can access Company Pages and other business features.
Step 3: Tap the “+” Icon
With the Work section open, tap the “+” icon in the top right corner of the screen. This will open a menu.
Step 4: Select “Create a Company Page”
From the menu that appears after tapping the “+” icon, select “Create a Company Page.” This will launch the Company Page creation process.
Make sure you choose “Company Page” rather than “Showcase Page.” Company Pages are for businesses and organizations, while Showcase Pages are for individuals like creators, authors, and consultants.
Step 5: Enter Your Company Details
After selecting to create a Company Page, you will need to enter the following details about your business:
- Company name
- Website URL
- Industry
Enter your company’s official name and website address first. Then use the industry dropdown to select the category that best represents your business.
Step 6: Customize Your Page
The next step is customizing your Company Page:
- Logo: Upload a square logo image for your brand. This appears at the top of your Company Page.
- Cover image: Upload a banner image that represents your company. This is the large background image at the top of your page.
- Description: Enter a short 2-3 sentence description of what your company does.
The logo must be square while the cover image should be rectangular or horizontal. For best results, use high-quality, eye-catching images.
Step 7: Tap “Get Started”
Once your company details, logo, cover image, and description are in place, tap “Get Started.”
This will publish your Company Page and make it visible to others on LinkedIn. Congratulations, your business is now on LinkedIn!
Enhancing Your Company Page
Creating the Company Page is just the first step. Here are some tips for enhancing your page:
- Add a link to your website in the description.
- Publish status updates and news about your company.
- Engage followers by responding to comments.
- Invite employees and coworkers to follow the page.
- Join relevant LinkedIn Groups to expand your reach.
- Analyze page visitor demographics and activity.
Put effort into growing your followers, posting regular updates, and interacting with your audience. This will increase engagement and visibility for your Company Page.
Key Advantages of Having a Company Page
Here are some of the key advantages of having a LinkedIn Company Page:
- Showcases your brand and products/services to LinkedIn’s 740+ million members.
- Enables you to post content, engage followers, and build awareness.
- Lets you list job openings and attract talent.
- Provides additional credibility as a valid, established business.
- Gives you metrics like page views and follower demographics.
- Allows employees to easily share updates and content.
In short, a Company Page serves as your business’ presence on the world’s largest professional network. It’s a must-have for branding, recruiting, marketing, and lead generation.
Comparison with Creating a Page on Desktop
While the overall process is similar, here’s how creating a Company Page on mobile compares to creating one on the LinkedIn desktop site:
| Creation Process on Mobile | Creation Process on Desktop |
|---|---|
| Fewer step-by-step prompts | More step-by-step configuration prompts |
| Mainly text-based customization | Visual design customization options |
| Limited Admin settings | More advanced Admin settings |
| Approval within 24 hours | Immediate page publishing |
| Easier to manage when out-and-about | Larger workspace and menus |
As you can see, the desktop interface provides more advanced configuration options. But the mobile app offers simplicity and quick setup when you just need to get a basic Company Page live quickly.
Creating a Company Page Without a LinkedIn Profile
LinkedIn requires you to have a personal account before creating a Company Page. However, there is one workaround:
- Sign up for a new LinkedIn account using your business email.
- Use your name as the account name during signup.
- Once logged in, create the Company Page following the steps above.
- You can then convert the personal profile to a Company Page.
This approach allows you to create a LinkedIn presence for your company without having a personal account first. Just be sure to convert the account to a Company Page once it’s set up.
Tips for a Strong Mobile Company Page
Here are some tips to make your mobile Company Page as effective as possible:
- Choose eye-catching images that represent your brand and products.
- Keep the description succinct and keyword-rich to optimize discoverability.
- Link to your website and other social profiles like Twitter and Facebook.
- Rotate your cover image periodically for a fresh look.
- Create and share posts with multimedia like images, infographics, and video.
- Engage your audience by responding to all comments and messages.
Focus on visual storytelling, regular activity, and interacting with followers. This will help your mobile page make a strong impression on-the-go.
Conclusion
Creating a LinkedIn Company Page via the mobile app is a simple, quick process. In just a few taps, you can establish your business’ presence on the world’s top professional network.
While the desktop interface offers more customization, the mobile setup has just the essential steps. And you can always refine the page with more content and enhancements later.
Having a Company Page provides immense value for branding, recruiting, lead generation, and search visibility. So don’t wait – get your business on LinkedIn mobile right from your smartphone today.
