Quick Answer
Yes, it is possible to connect your LinkedIn profile with your Facebook profile to share content and information between the two networks. LinkedIn offers an option to link your Facebook account in the settings. Once connected, you can choose to automatically share your LinkedIn posts to Facebook and vice versa. Connecting the two accounts can make it easier to manage your professional and social media profiles.
Steps to Connect LinkedIn and Facebook
Here are the steps to connect your LinkedIn and Facebook accounts:
- Go to your LinkedIn profile and click on the “Me” icon at the top right. This will open your account settings.
- On the left sidebar, click on “Set up or manage partnerships”.
- Under “Partnerships” you will see an option for Facebook. Click “Connect Account”.
- A pop-up will open asking you to enter your Facebook login credentials. Enter your Facebook email and password.
- Facebook will ask for confirmation to allow LinkedIn access. Click “Okay” to approve.
- Once connected, you can choose to share your LinkedIn posts automatically on Facebook under “Social Posting in Settings”.
The process is quick and easy. Make sure you are logged into the Facebook account you want to connect before approving the LinkedIn connection request.
Benefits of Connecting LinkedIn and Facebook
Here are some benefits of connecting your LinkedIn and Facebook accounts:
- Share your professional updates with your social network.
- Increase your visibility and reach to a larger audience.
- Drive more traffic to your LinkedIn profile from Facebook.
- Showcase thought leadership and industry insights.
- Promote your LinkedIn content, activities and publications.
- Maintain one consolidated social media presence.
Connecting your profiles makes it convenient to share the same updates across multiple platforms without having to post manually on each one separately.
What Content is Shared Between LinkedIn and Facebook
When you connect your LinkedIn and Facebook accounts and enable social posting, here is the type of content that gets cross-posted:
- LinkedIn article posts
- Status updates and text posts
- Links you share on LinkedIn will post on Facebook with a thumbnail
- Photos and visual media will be shared
- You can control which articles and updates get auto-shared
However, content like job changes, new connections, likes, comments and other profile activity is not posted from LinkedIn to Facebook by default. You have to manually share them if you want them on both platforms.
How to Disconnect LinkedIn and Facebook
If you want to unlink your Facebook account from LinkedIn, here are the steps:
- Go to your account settings in LinkedIn.
- Under partnerships, click “Disconnect Account” next to Facebook.
- Confirm that you want to disconnect.
- Your Facebook account will no longer share information with your LinkedIn profile.
Once disconnected, content will stop auto-posting between the two sites. You can reconnect at any time in the future if you want to link them again.
Controlling Post Sharing Between Accounts
When your LinkedIn and Facebook accounts are connected, you can customize what gets cross-posted:
- Turn on/off sharing for specific posts in LinkedIn using the toggle switch.
- Disable auto-sharing entirely but keep account linked.
- Set up sharing for only new posts. Older posts won’t auto-publish.
- Select sharing to Facebook from the LinkedIn post editor.
Use the social posting settings in LinkedIn to adjust sharing preferences at any time. You are in control of what content you want distributed on both networks or kept separate.
Potential Drawbacks
While connecting LinkedIn and Facebook can make content distribution easier, there are a few drawbacks to consider:
- Oversharing professional content on a personal Facebook profile.
- Cross-posting irrelevant or mismatched content to the wrong audience.
- Potential for oversaturation if sharing too frequently.
- Needing to maintain separate posting strategies for each platform.
- Reaching outside your target demographic if audiences don’t overlap.
Evaluate whether your Facebook friends and LinkedIn connections represent the same target groups. If not, you may want to be more selective about what content you auto-share between the platforms.
Posting Different Content to Each Platform
To get the most benefit out of linking Facebook and LinkedIn, it’s best to customize content for each platform’s audience:
- Share professional articles, insights, and networking on LinkedIn.
- Post lifestyle, interests, and social updates on Facebook.
- Use platform-specific features like Facebook live video or LinkedIn long-form articles.
- Tailor your post wording, visuals and call-to-actions per platform.
- Analyze follower demographics and interests to inform content strategy.
Utilizing each platform’s unique strengths and capabilities will make your cross-posting more effective.
How to Best Manage Cross-Posting
To avoid haphazard cross-posting between platforms, employ these best practices:
- Choose one primary platform to create and share most content.
- Selectively cross-post your best updates to the secondary platform.
- Disable auto-sharing and manually control what you distribute.
- Analyze post analytics to see what resonates best on each platform.
- Update outdated information so both accounts remain in sync.
- Engage followers separately on each platform when needed.
Staying active on both networks while giving each your unique attention is the ideal approach to balance LinkedIn and Facebook.
Facebook Posting Best Practices
To maximize the impact of sharing your LinkedIn posts on Facebook, optimize them for the Facebook news feed:
- Use eye-catching images and video content.
- Write compelling headlines focused on providing value.
- Use captions that encourage likes, shares and comments.
- customize linked article excerpts to highlight key points.
- Post content at optimal times when followers are active on Facebook.
- Vary your post types between links, images, videos and text status updates.
Creating engaging social media posts tailored for each platform takes time but drives better results.
LinkedIn Posting Best Practices
To increase engagement when sharing Facebook posts on LinkedIn, incorporate these best practices:
- Focus on industry expertise, professional skills and career advice.
- Leverage LinkedIn’s long-form article and post options.
- Join and post in relevant LinkedIn groups.
- Follow company pages to like and share their content.
- Comment on other posts to grow your professional network.
- Post content during weekday business hours when LinkedIn is most active.
Optimizing your posts for the professional LinkedIn demographic leads to more profile views, connections and engagement.
Conclusion
Connecting your LinkedIn and Facebook accounts can be a useful productivity tool to share your quality content more widely. But it requires thoughtful oversight to avoid oversaturating your networks with irrelevant updates. Be selective about what you cross-post, tailor content to each platform’s audience, and focus on engagement. With the right posting strategy, linking these two major social media networks can increase your professional visibility and impact.