Can you put two locations on LinkedIn job post?

Quick Answer

Yes, it is possible to list two locations on a LinkedIn job post. LinkedIn allows employers to specify up to 3 locations for a single job posting. This is useful for companies that have openings in multiple offices or remote working arrangements.

To add multiple locations on LinkedIn:

• When creating the job post, enter the primary location in the ‘Job location’ field.
• Then click ‘Add another location’ and enter the second location.
• Repeat to add a third location if needed.

The locations will then display together on the job post so candidates can see all the available options. Employers can also choose to make one of the locations ‘remote’.

Explaining the Feature for Multiple Locations

LinkedIn introduced the ability to add multiple locations to a single job post a few years ago. This was in response to several trends:

• Companies expanding and having job openings in more than one office location.
• Remote and hybrid work becoming more common.
• Employers wanting flexibility to reach candidates in different geographic areas.

Having multiple locations on a job ad allows companies to maximize visibility and expose the job to more potential applicants. It removes limitations of only being able to target candidates in one place.

Some examples of when multiple locations would be useful include:

• A company headquartered in New York City but also hiring for their Los Angeles office can list both locations.
• A fully remote position could list ‘Remote’ as one location.
• A job that requires occasional travel to multiple sites can list those cities.

Whatever the reason, LinkedIn made the process straightforward for employers to enter up to 3 locations when posting a job.

How Multiple Locations Display on the LinkedIn Post

When a job post has multiple locations attached, LinkedIn displays them neatly together in a few different places:

• In the main job preview card at the top of the post where location is typically shown.
• Again prominently when viewing the full job post.
• Within the LinkedIn Jobs search results and filters.

This ensures maximum visibility of all the available locations. Candidates can quickly and easily see where the openings are without needing to click through to the full description.

For remote positions, ‘Remote’ will display as an option alongside any office locations entered. LinkedIn designates these as remote roles to make it obvious.

Here is an example of how multiple locations display on a LinkedIn job preview:

As you can see, entering multiple locations results in them being neatly concatenated into the location preview field.

Best Practices for Using Multiple Locations

When posting jobs with multiple locations on LinkedIn, here are some best practices:

• Be truthful and only list locations that actually have openings. Don’t list cities just to try and get more candidates.
• Put the primary location for the role first, followed by secondary locations.
• For remote roles, always list ‘Remote’ as a location option.
• Provide details in the job description about any location requirements or travel expectations.
• If hiring in all states, list ‘Nationwide’ or just the country name as the location.

Following these tips will ensure your multiple location job posts are optimized while being honest and transparent for candidates.

Listing a Region vs Specific Cities

In addition to listing individual cities, employers can also specify broader regions within the locations fields.

For example, instead of entering ‘San Francisco’ and ‘Los Angeles’, the company could enter ‘California’ or ‘Western US’.

This is a good option if hiring across a wider area vs just specific cities. Entering a region helps cast a wider net and expose the job to more candidates within that geography.

One thing to keep in mind is that entering a region will not allow candidates to filter a search on that specific region name. So it may reduce discoverability compared to entering individual cities that show up in filters.

Pros of Using Regions

• Broadens exposure of the job post to a wider geographic area.
• Suitable if hiring flexibly across a whole region.
• Simpler than entering many individual cities.

Cons of Using Regions

• Region name doesn’t appear as a search filter, only as the job location.
• Less specificity than individual city names.
• Candidates may be unclear if they are within commuting distance.

How Candidates Use Location Filters in Job Search

One of the top ways candidates filter job searches on LinkedIn is by location. This allows them to narrow results to openings in commuting distance or preferred cities.

That’s why as an employer it’s important to be thoughtful with your location selections. Accurately matching candidate filters will get your job seen.

Here are some key points about how location impacts discoverability:

• Candidates enter a city, region, country etc to filter results to matching locations.
• The locations you enter on the post must match the candidate’s filter for it to appear.
• More specific locations like cities give the best chance of matching.
• Broad regions may not appear if candidate uses a city filter.
• Remote jobs will only appear if candidate checks ‘Remote’.

Optimizing your locations for candidate search behavior is crucial. For example, only listing a region instead of cities may cause you to miss potential applicants.

Tips for Deciding Locations to List

Not sure which locations to specify on your LinkedIn job post? Here are some tips:

• Primary location – List the main office or hub where the bulk of positions are located.
• Satellite offices – Include any smaller or more remote offices with openings.
• Division/team sites – If hiring for a specific division, list their location(s).
• Remote – Always include ‘Remote’ if the job can be done remotely.
• Travel – List any locations the role will require traveling to.
• Candidate base – Where do you want applicants to be located? List those cities/regions.

Focusing on these factors will help determine the optimal locations to list for your job post.

Using a Single Location vs Multiple

Should you use just one location or take advantage of multiple? Here is a comparison:

In most cases, taking advantage of multiple locations will increase visibility and applicant volume. The only reason to stick with one is if the job truly is just in a single location.

Using Locations for Remote or Hybrid Jobs

For remote or hybrid roles, locations require special consideration:

• Always list ‘Remote’ as a location if the job allows remote work.
• Could also list office hubs along with Remote.
• Or broad regions like ‘US Nationwide’ or ‘North America’.
• Mention if remote is 100% or a hybrid mix of remote and in-office.
• Clarify any geographic requirements or policies around remote work.

Proper use of locations helps attract qualified remote candidates who filter job searches accordingly. Transparency around remote work expectations is also key.

Using a 3rd Location for Maximum Exposure

As mentioned, LinkedIn allows up to 3 locations on one job post. That means employers have the option to add a 3rd location if needed.

Reasons you may want to take advantage of the 3rd slot:

• Openings in 3 office locations – list them all!
• Remote plus two major office hubs.
• Hiring across different regions like countries.
• Traveling position that covers three regions.
• Main city plus two satellite offices.

The 3rd location is great for flexibility to expose your job more broadly. Just make sure each location you list is truthful and relevant to the role. More locations is not always better if they are not applicable.

Location Tips for Niche or Senior Roles

For niche roles or senior executive positions, location targeting requires extra care:

• List cities where this talent pool exists, don’t limit to just company offices.
• Location not as critical if candidates willing to relocate.
• Senior roles could list nationwide or global regions.
• Niche skills may require targeting beyond local geography.
• Avoid overly narrow location filters that reduce applicants.

Cast a wide net and use locations strategically to attract the best talent for specialized or leadership roles.

Common Location Mistakes to Avoid

Here are some key mistakes to avoid when entering locations:

• Only listing the company’s head office when hiring in multiple locations.
• Listing regions so broad that candidates don’t know if they are within range.
• Not including ‘Remote’ for remote-eligible roles.
• Listing aspirational locations not currently hiring just to draw candidates.
• Excessive locations that dilute the posting.
• Only using a single location when hiring in multiple cities.

By being thoughtful with location choices, employers can maximize applications while properly setting candidate expectations.

Conclusion

Listing multiple locations on LinkedIn job posts unlocks huge benefits for employers in terms of visibility, candidate pool, and applications. Take advantage of LinkedIn allowing up to 3 locations and geographic flexibility.

Consider all your options thoughtfully, be truthful in locations listed, and structure based on how candidates search and filter. Optimizing your locations will take your LinkedIn recruitment results to the next level.