Yes, it is possible to turn a showcase page into a company page on LinkedIn. LinkedIn allows users to create different types of pages, including personal profiles, company pages, showcase pages, and groups. While company pages have more features optimized for representing an organization, it is possible to convert an existing showcase page into a company page.
What is the Difference Between a Showcase Page and a Company Page?
On LinkedIn, a showcase page is designed for individuals to highlight their work, skills, and achievements. It allows you to display rich media content like images, videos, presentations, and documents to demonstrate your capabilities. Showcase pages have limited analytics and lack some features meant for companies and organizations.
A LinkedIn company page is specifically designed for representing businesses and organizations. Company pages come with additional features not available on showcase pages, including:
- Analytics to track engagement and followers
- Ability to list job openings
- Options for advertising and sponsored content
- Tools for engaging with customers and prospects
- Integration with other LinkedIn products like LinkedIn Elevate
- More customization options for branding
Company pages have greater visibility and exposure in LinkedIn’s algorithm. They are meant to act as a hub for your brand where you can build authority, awareness, and relationships with your target audience.
How to Convert a Showcase Page into a Company Page
The process for turning a LinkedIn showcase page into a company page is relatively simple. Here are the steps:
- Choose “Convert to Company Page”. Go to your existing showcase page. From the admin toolbar, click “Edit Page” then choose “Convert to Company Page”.
- Select a LinkedIn Company Page URL. You’ll need to choose a customized URL for the company page (e.g. linkedin.com/company/yourcompanyname). This cannot be changed later.
- Fill out company information. Enter details like company name, description, location, company size, and industry. Add a logo, header image, and cover image.
- Select admins. Choose which LinkedIn members will be admins who can post content and manage the company page.
- Publish your company page. Review all the information and publish when ready. Your showcase page will redirect to the new company page.
Once you go through this one-time conversion process, your showcase page will be replaced by a full-fledged company page on LinkedIn. All previous content and followers will be retained.
What Content Transfers Over After Conversion?
When you convert a showcase page to a company page, most of the content will carry over seamlessly. Here is what transfers:
- Page name and URL – The custom URL remains but with /company/ instead of /in/
- Followers and admins
- All text, images, videos, and documents already posted
- Layouts and designs (though more options are available after conversion)
However, some showcase page content will not transfer over or needs to be set up again:
- Analytics and insights need to be reconnected
- Advertisements and sponsorships will not transfer
- Recommendations and endorsements need to be re-added
- Premium page customizations may need to be redone
- Apps connected through LinkedIn Developer Platform will have to be reinstalled
Benefits of Converting to a Company Page
There are many advantages to converting your LinkedIn showcase page to a full company page:
- Increased visibility – Company pages have greater visibility in LinkedIn search and feeds.
- More branding options – Company pages support deeper customization like premium templates, colors, and branded content.
- Analytics and insights – View data on followers, post reach, website traffic, engagement, and more.
- Recruitment integration – Post job listings that leverage LinkedIn’s candidate database.
- Lead generation – Interact with prospects and promote content to drive business.
- Sponsored content – Advertise directly to your target audience through native ads.
- Unified presence – Central hub for your brand instead of an individual’s profile.
Overall, a company page is the best way to fully represent your business and establish an authoritative presence on LinkedIn.
Key Takeaways
- LinkedIn allows converting existing showcase pages into company pages through a simple admin process.
- Company pages come with more features optimized for brands, organizations and recruiting.
- Content like followers, media posts, and descriptions will carry over after conversion.
- Analytics, ads, apps, and customizations may need to be set up again.
- Company pages offer greater visibility, branding, analytics, recruiting, and lead generation.
Frequently Asked Questions
How long does it take to convert a showcase page to a company page?
The conversion process itself only takes a few minutes. You simply need to go through the steps of selecting a URL, entering company information, assigning admins, and publishing the company page. However, it’s best to plan out things like the company page URL, branding assets, admins, and customization ahead of time. This preparation can take from a few hours to a few days depending on your needs.
Can I revert back to a showcase page after converting to a company page?
No, once you convert a showcase page to a company page the change is permanent. LinkedIn does not allow converting a company page back to a showcase page again. You would need to create a new showcase page from scratch if desired.
What happens to my original showcase page URL?
Your previous showcase page URL will redirect to the new company page URL. However, the showcase page URL containing your name and /in/ will no longer be accessible. All traffic will redirect to the new /company/ URL.
Do my existing followers need to refollow the company page?
No, all of your showcase page followers will automatically be transferred to follow the new company page. They do not need to refollow. You won’t lose any followers in the conversion process.
Can I change the company page URL later on?
No, the company page URL you choose during the initial conversion process will be permanent. LinkedIn does not allow changing the URL path later, so choose your preferred company name or abbreviation carefully.
Is there a way to preview what my company page will look like before publishing?
LinkedIn unfortunately does not offer a “preview” mode for company pages in the conversion process. The best option is to create a dummy company page first to test out layouts, branding, content, and customization. You can delete this test page before doing the actual conversion.
Conclusion
Converting a LinkedIn showcase page to a company page is a great way to upgrade your business or organization’s presence on the platform. While showcase pages serve an individual well, company pages are optimized to represent brands and establish authority.
The conversion process itself is quick and straightforward. Just be sure to plan out important elements like the URL, branding, admins, and customizations ahead of time. With a company page, you’ll gain access to more analytics, recruiting, advertising, and content tools to reach your professional audience.
Showcase Page | Company Page |
---|---|
Individual focus | Brand and organization focused |
Limited analytics | Robust analytics and insights |
No job listings | Integrated recruiting and job posts |
Less branding customization | Premium branding and templates |
Lower search visibility | Higher visibility in algorithm |
No advertising options | Sponsored content and native ads |
Following LinkedIn’s best practices for an optimized company page will allow you to maximize the impact after converting. Keep posting regular updates, use eye-catching visuals, and engage your followers. Measure results with analytics to refine your strategy. With the right approach, your upgraded company page can become a valuable hub for your brand on the world’s largest professional network.