LinkedIn is a popular professional networking platform that allows users to connect with other professionals, search for jobs, follow companies, and more. While LinkedIn offers a free basic account, it also provides premium paid services under LinkedIn Business subscriptions.
One of the key premium services offered as part of LinkedIn Business is LinkedIn Sales Navigator. So to answer the main question – yes, LinkedIn Sales Navigator is included as part of LinkedIn Business subscriptions.
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a sales tool provided by LinkedIn to help sales professionals identify, connect with, and manage new leads and accounts. It provides users with advanced search filters, lead recommendations, conversation starters, and other features to enable social selling.
Key features of LinkedIn Sales Navigator include:
- Advanced lead and account search to find ideal prospects
- Lead recommendations based on filters like location, industry, job role etc.
- TeamLink collaboration to share leads and accounts with colleagues
- Conversation starters to personalize outreach
- Notifications when leads view your profile or content
- Contact management and list organization
- Sales analytics and reporting
With these features, LinkedIn Sales Navigator makes social selling and lead generation more efficient for sales teams. It is designed to help salespeople establish and nurture relationships with prospects to drive more sales.
What Does LinkedIn Business Subscription Include?
LinkedIn Business subscriptions provide access to several premium features beyond the basic free account. Here is an overview of key benefits included in LinkedIn Business:
LinkedIn Sales Navigator
As mentioned previously, access to LinkedIn Sales Navigator is included in all LinkedIn Business subscription tiers. Sales Navigator provides social selling tools to find, connect with and manage leads.
Advanced LinkedIn Search
Business subscriptions unlock advanced search filters and preferences to precision target prospects on LinkedIn. Users can search by parameters like location, job role, skills, groups and more.
Unlimited Profile Views
With a business subscription, users can view unlimited LinkedIn profiles to conduct prospect research and outreach. Free accounts only allow limited profile views.
InMail is LinkedIn’s internal messaging system that allows you to directly email anyone on LinkedIn, regardless of whether they are in your network. Business accounts get a monthly allowance of InMail messages to connect with prospects.
Team Accounts & Admin Tools
With LinkedIn Business, you can create team accounts and multiple users under one subscription. Admin dashboards are provided to manage teams and permissions.
Post Targeting & Social Advertising
Paid advertising options are included to target LinkedIn users by location, job role, interests etc. Ads can drive traffic or engagement for content, events and more.
Apart from the above, LinkedIn Business also offers options to track campaign performance, integrate with other sales tools and take LinkedIn Learning courses at an additional cost.
What Are the Different Tiers of LinkedIn Business Subscriptions?
LinkedIn currently offers three tiers of Business subscriptions with varying pricing and features.
The Professional tier is the basic LinkedIn business subscription. Key features of this plan include:
- LinkedIn Sales Navigator Essentials
- 5 InMail messages per month
- Profile branding and analytics
- Unlimited profile views
- Desktop and mobile apps
LinkedIn Business Plus
This is the mid-range offering. In addition to the Professional features, the Plus plan offers:
- LinkedIn Sales Navigator Team
- 15 InMail messages per month
- Advanced search filters
- Team accounts for up to 50 members
- Post advertising options
LinkedIn Sales Navigator Professional
The top-tier subscription includes:
- LinkedIn Sales Navigator Professional
- 25 InMail messages per month
- Advanced advertising options
- More team accounts and management tools
- Higher search filters and preferences
This premium plan is optimized for larger sales teams and organizations.
What is the Cost of LinkedIn Business Subscriptions?
LinkedIn uses monthly and annual pricing models for Business subscriptions. Here are the current standard rates:
|Sales Navigator Pro
Volume discounts may be available for larger teams and multi-year subscriptions. Some top corporate accounts may also have access to custom plan options.
To summarize, LinkedIn Sales Navigator is included as part of all tiers of LinkedIn Business subscriptions. These subscriptions offer premium features for sales professionals, recruiters and business marketers compared to the basic free account.
Key benefits include Sales Navigator, InMail messages, unlimited profile views, team accounts, advanced search and advertising. Subscription tiers range from Professional to Business Plus to Sales Navigator Pro, with pricing starting at $34.99/month.
By investing in a suitable Business subscription, professionals and organizations can unlock LinkedIn’s full suite of tools to boost sales, hiring and marketing results.