When you post content on LinkedIn, you likely want to know who has seen it, especially if you’re posting about job openings, selling products and services, or trying to expand your professional network.
Unfortunately, LinkedIn doesn’t have a built-in way for you to see who views your posts.
However, there are some methods you can use to estimate if your post has been seen by certain people.
Does LinkedIn show you who viewed your post?
No, LinkedIn does not have a feature that shows you exactly who has viewed your posts. The platform is designed to protect members’ privacy, so it does not provide information about who views your profile or content. The only metric available is the number of post views, which you can find below your post. This gives you a total count of views but does not break it down by individual.
Some key things to note about LinkedIn post views:
– The view count includes both anonymous visitors and LinkedIn members. You cannot differentiate between the two.
– Someone does not have to click on or expand your actual post to be counted as a view. Simply scrolling past it in their feed counts.
– Views are counted as soon as the post appears in someone’s feed, whether they actively look at it or not.
– Views only increment the first time someone sees the post. If they see it multiple times, it will not continue increasing the view number.
– Your own post views are included in the count.
So while the view counter gives you some useful data, it has significant limitations for determining who specifically has seen your post.
Check post analytics for demographic data
While LinkedIn does not provide information on individual viewers, you can get some high-level demographic data on who has seen your post. To do this:
1. Go to your post and click on the view count below the content.
2. In the pop-up analytics window, switch to the “Followers” tab.
3. Here you will see a breakdown of viewers by industry, seniority, location, company size, and job function.
This can give you an idea of the types of audiences your post has reached. For example, if most viewers are in your target industry, it likely means relevant people have seen your post. You can then tailor future content accordingly.
Some limitations here include:
– The demographic data is not completely comprehensive. For instance, it does not show all locations or seniority levels.
– Industry and job function classifications are broad. Viewers are grouped into larger categories, not specific titles or roles.
– The analytics do not reflect your entire audience or network, only those who have viewed the specific post.
So while not exact, the demographic information can still provide useful insights on post reach.
Look for engagement as a signal of views
A key way to gauge if important people in your network have likely seen your post is to look at who has engaged with it. Engagement on LinkedIn includes:
– Link clicks
If someone from your target audience has done any of the above, they clearly have viewed the post in some capacity. The level of engagement can signal how relevant your content is to certain connections.
Some tips for identifying engagement:
– Scan the list of who has liked your post and look for key companies or titles.
– Read post comments and see if desired contacts have left feedback.
– Check your post analytics to see who has shared it and clicked links.
– Monitor your follower count after the post – spikes may indicate it resonated.
Of course, engagement is not a perfect measure. Many people will view posts without any interaction. But active engagement, especially from relevant people, is a strong sign of views.
Leverage paid LinkedIn tools for more data
LinkedIn does offer paid products that give more visibility into post viewers, which may be worth the investment in certain cases. Options include:
**LinkedIn Sales Navigator**
With a Sales Navigator subscription, you can see the names of some anonymous viewers of your posts and content. You can also filter post analytics by relationship, like 1st connections or 2nd connections, for more tailored data.
Elevate is LinkedIn’s content sharing platform. The software provides analytics on:
– Which group members have seen your post
– Demographic data on viewers from Elevate shares
– Click-through rates on Elevate content
By running Sponsored Content campaigns, you can target your posts to specific audiences. The ad analytics will show you more details on viewer demographics and companies for better insight on who your content is reaching.
In most cases, the free post analytics on LinkedIn are sufficient. But for savvier tracking and metrics, the paid products offer more advanced options.
Check for anonymous profile views
Another clue that key people have seen your post is if they have viewed your LinkedIn profile anonymously around the time you shared your content. You will see these anonymous views listed on your profile under the “Who’s viewed your profile” section.
Some tips for using profile views:
– Look for spikes in anonymous profile views right after publishing your post as a signal it drove traffic to your profile.
– If the timing coincides, there’s a good chance those anonymous viewers also saw your post.
– You can also pay for the LinkedIn Premium Insights add-on to see more details on anonymous viewers, like industry and location.
Profile views have similar limitations to post views, but they can provide supplementary data to identify relevant viewers.
Examine LinkedIn Groups activity
In addition to your main LinkedIn feed, you can post content directly into LinkedIn Groups related to your industry or interests. Groups allow you to target a more specific professional community.
To see if your post hit the right audience within a Group, check for:
– Comments, likes, and discussion on the post within the Group. This signals Group members have viewed and engaged with it.
– Increased views and follows resulting from the post. More activity indicates greater visibility.
– Mentions of your post or content by other Group members. This shows it resonated enough for them to reference it.
– A jump in your Group engagement rate – the percentage of members who have viewed your post. You can compare this before and after sharing your content.
LinkedIn Groups can amplify your content’s visibility in a niche community. Tracking the right activity levels can confirm if the right people have seen your post in a Group.
Consider paid content promotion
For maximum exposure, you can pay to promote your LinkedIn posts using various content advertising options:
– **Sponsored Content:** This works just like a regular LinkedIn ad. You target it to your desired audience and pay per click or impression.
– **Sponsored InMail:** Contact specific people via targeted InMail messages that include your post.
– **Sponsored Messaging:** Similar to InMail, but delivered as LinkedIn messages instead of email.
All of these support detailed targeting by industry, job role, company size, and other filters. The platform’s ad analytics provide robust data on who has seen your content. So if your goal is to truly ensure key stakeholders view your posts, paid promotion may be worthwhile, especially on higher-value content.
Just be aware – as with all ads – promotion can risk seeming intrusive to some recipients. Use selectively and thoughtfully.
Ask connections directly for feedback
One final option is to proactively request feedback from the important viewers you want to reach with your post. This could involve:
– Emailing key prospects or decision-makers to check if they’ve seen your content and ask for their thoughts.
– Messaging colleagues on LinkedIn to request their input on your post.
– Speaking with leaders or coworkers in person if possible and asking if they happened to see the content.
This level of direct outreach risks seeming pushy, so use careful judgment. But for vital stakeholders, it may be worth politely asking for their eyes on your post and gauging their response. Any feedback indicates they have viewed and processed the content to some degree.
LinkedIn offers limited visibility into exactly who views your posts. But leveraging analytics tools, monitoring engagement, tracking profile and Group visibility, considering paid promotion, and requesting direct feedback can provide helpful clues on whether your desired audience has seen your content. With the right signals, you can make reasonable assumptions on post reach and refine your strategy accordingly.
Keep providing value to your connections, and your most relevant content should organically make its way to them. Consistent posting, optimization, and community building will expand your impact over time – even if you can’t fully trace each view.
|What it shows
|Post view counter
|– Total views on post
|– No details on individual viewers
|– Demographic data on viewers
|– Broad categories only
|– Specific people who have liked, commented, shared, etc.
|– Many view without engaging
|Anonymous profile views
|– Recent spike in anonymized profile views
|– No way to confirm tied to your post
|– Relevant audience for niche posts
|– Smaller potential reach than main feed
|– Robust targeting and viewer analytics
|– Cost investment required
|Direct requests for feedback
|– Qualitative insights from key stakeholders
|– Time/effort required to follow up
In summary, some pros and cons of each approach:
Post view counter:
– Quickly see total number of views
– No details on viewers
– Passive metric only
– Demographic data on viewers
– Free to access
– Very broad analysis
– Requires sufficient scale of views
– Signals clear interest from viewers
– Identifies key individuals
– Many viewers don’t actively engage
– Time-intensive to monitor
Anonymous profile views:
– Helps tie spikes to your content
– No direct confirmation of correlation
– Requires Premium subscription
– Targets your niche category
– Discussion indicates views
– Much smaller audience reach
– Advanced targeting options
– Clear viewer data
– Costly to maintain over time
– Can seem intrusive if overdone
Direct requests for feedback:
– Qualitative insights from key stakeholders
– Risks being perceived as pushy
So in summary, a mix of free and paid tactics can provide signals to help estimate post viewership. Focus on quality engagement over vanity metrics, and keep delivering relevant content for your goals. Over time, LinkedIn will show your material to those most likely to appreciate it.