Having a customized URL for your LinkedIn company page can help make your page more memorable, professional, and optimized for search engines. Here is a guide on how to get a custom URL for your LinkedIn company page.
Why Customize Your LinkedIn Company Page URL?
Here are some of the key reasons you may want to customize your LinkedIn company page URL:
- Makes your page URL more memorable and professional looking. For example, “linkedin.com/company/yourcompany” looks more polished than the default auto-generated URL.
- Improves SEO. A customized URL can include your brand name and keywords which can help your LinkedIn page rank higher in search engines.
- Builds brand recognition. Your custom URL can reinforce your brand when shared online or printed on marketing materials.
- Looks credible. A custom URL signifies an established presence on LinkedIn versus a generic auto-generated link.
Requirements to Customize Your LinkedIn Company Page URL
To set up a custom URL for your LinkedIn company page, you need:
- An existing LinkedIn company page. If you don’t have one yet, you’ll need to create your company page first.
- To be an administrator of the LinkedIn company page.
- At least 50 followers of your LinkedIn company page.
- A premium Business Plus account on LinkedIn. This is required to access the URL customization feature.
Meeting these requirements allows you to access LinkedIn’s page URL customization tool through your Company Page manager.
Step-by-Step Guide to Customize Your LinkedIn Company Page URL
Follow these steps:
- Go to your LinkedIn company page and make sure you are logged in as an administrator.
- Click “Manage” at the top of the page to access your Company Page manager.
- On the left side, click “Settings”.
- Under “Display URL”, click the edit icon (shaped like a pencil).
- Type your desired custom URL. This can include your company name, brand name, or key terms.
- Click “Save” to set your new custom URL.
It may take up to 72 hours for the new URL to propagate across LinkedIn. After that, your new customized URL will be live and accessible to anyone searching for your company page.
Tips for Your Custom LinkedIn Company Page URL
Here are some tips when creating your customized LinkedIn page address:
- Include your company or brand name. This helps reinforce your brand and makes your URL memorable.
- Be concise. Shorter URLs are easier to type and remember.
- Use dashes/hyphens instead of spaces. Spaces in URLs get converted to “%20” which looks messy.
- Consider keywords. Incorporate relevant terms people may search when looking for you.
- Create a call to action. Like “FollowOurCompany” or “HireOurTeam”.
- Avoid unrelated terms. Don’t include unrelated keywords just to manipulate search rankings.
Updating Your LinkedIn Company Page URL
If you need to update your customized LinkedIn company page URL, you can do so by following the steps below:
- Go to your Company Page and click “Manage”.
- Click “Settings” in the left menu.
- Under “Display URL”, click the edit icon.
- Type your new desired URL.
- Click “Save” to update.
Note that you can only change your URL once every 90 days. Make sure your new URL is something you are happy with for the long-term.
Resetting Your LinkedIn Company Page URL
If at some point you want to revert to LinkedIn’s default auto-generated URL, you can reset your page URL back to the original format. Here’s how:
- Go to your Company Page and click “Manage”.
- Click “Settings” in the left menu.
- Under “Display URL”, click the edit icon.
- Delete the custom URL so the field is blank.
- Click “Save”. This will reset your URL to the default.
This can be useful if your company name changes or if you want a fresh start with a new custom URL.
Using a Custom Domain for Your LinkedIn Company Page
In addition to setting a custom URL, LinkedIn also gives you the ability to use your own domain name for your Company Page URL. This allows you to use your actual company website domain for your LinkedIn page address. For example:
Default URL: https://www.linkedin.com/company/yourbusiness
Custom Domain URL: https://yourbusiness.com/linkedin
To use a custom domain, you need to upgrade to either the Business Plus or Talent Solutions subscription plan. You will also need to be able to configure DNS settings for your domain through your domain name registrar.
The process involves forwarding your domain to LinkedIn by creating a CNAME record pointing to linkedin.com
. LinkedIn provides instructions on setting up a custom domain which your IT department or web developer can follow.
Should You Get a Custom LinkedIn Company Page URL?
Here are a few pros and cons to weigh when deciding if you should customize your LinkedIn company page URL:
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Overall, the pros seem to outweigh the cons for most brands. A customized URL can help your company stand out while improving SEO. Just keep in mind you need an upgraded LinkedIn account and follower threshold to qualify.
Conclusion
Customizing your LinkedIn company page URL is a great way to polish your brand image and make your page more discoverable. The ideal URL clearly communicates your brand while being concise and memorable.
The process is straightforward – simply access your Company Page settings, enter your preferred URL, save the changes, and wait up to 72 hours for it to take effect. Having a premium Business Plus account and at least 50 followers are requirements to customize your URL.
So consider upgrading your generic auto-generated LinkedIn page address to something more professional. A customized URL can give your company page a more branded, customized experience that stands out and builds credibility.