Embedding your LinkedIn feed on your website can be a great way to showcase your professional profile and activity to site visitors. However, some website builders and content management systems like WordPress.com limit the ability to embed third-party content without upgrading to a paid plan. The good news is there are still a few free options to embed your LinkedIn feed on your website. Here’s what you need to know.
Why Display Your LinkedIn Feed on Your Website
Here are some of the benefits of displaying your LinkedIn feed on your website:
- Increases engagement – Visitors can easily like, comment on and share your LinkedIn posts without leaving your site.
- Builds credibility – Showcasing your professional connections and activity lends credibility.
- Saves time – Saves you time from reposting content on multiple platforms.
- Provides social proof – Displays your number of connections and followers.
- Shows professional expertise – Highlights thought leadership content you’ve published.
Overall, seamlessly integrating your LinkedIn feed is a great way to leverage your LinkedIn presence and activity on your own website.
LinkedIn Public Profile Embed Code
The easiest free option is to embed the public view of your LinkedIn profile, which includes your name, headline, picture, number of connections and recent activity.
Here’s how to generate the embed code for your public profile:
- Go to your LinkedIn profile page.
- Click on the “More” dropdown menu at the top of your intro box.
- Select “Embed public profile” and copy the embed code.
- Paste the code anywhere you want your feed to appear on your website page code.
This will embed a condensed snapshot view of your profile activity. However, it’s not a full, scrollable feed like you’d see on your LinkedIn homepage.
LinkedIn Share Feed Plugin
Another free option is to use LinkedIn’s Share plugin to embed a scrollable feed of your recent LinkedIn activity.
Here are the steps to set up the Share plugin:
- Go to https://www.linkedin.com/developer/plugins/share
- Click “Customize and preview plugin”
- Enter your LinkedIn Profile URL
- Customize options like width, post count, etc.
- Click “Grab the code” and copy the embed code
- Paste the code where you want the feed to display
This will embed a scrollable feed showing your recent posts & links directly on your site.
One downside is that the Share plugin doesn’t display profile info or connection counts by default. You’d need to customize the code to add back your profile intro.
LinkedIn Badges Plugin
LinkedIn also offers a Badges plugin that lets you embed profile info and connection counts. Here’s how to use it:
- Go to https://www.linkedin.com/help/linkedin/answer/4684/adding-a-linkedin-profile-badge?
- Click “Grab the code” for the Profile Badge
- Copy the embed code
- Paste where you want it to appear on your site
While this doesn’t include an activity feed, it’s great for showcasing your profile details.
Displaying the Full LinkedIn Feed
The only way to embed a full, scrollable LinkedIn feed exactly like you’d see on your LinkedIn homepage is by upgrading to a premium LinkedIn account.
LinkedIn’s Job Seeker, Business Plus and Sales Navigator plans unlock the “Embed Full Profile” option under your profile’s “More” menu.
This premium feature lets you embed a dynamic, scrollable feed showing your recent activity, profile information, connections, media and more. It provides the most seamless LinkedIn integration.
Free LinkedIn Feed Alternatives
If you don’t want to pay for LinkedIn Premium, here are a couple alternative options for showcasing LinkedIn activity on your website for free:
Repost Content Manually
Instead of embedding an automatic feed, consider manually reposting your best LinkedIn content to your website. For example, embed LinkedIn posts as images or copy over text-based posts.
While this takes more effort, it allows full control over the content you showcase.
Display Social Share Counts
Use social share buttons and counters to showcase your LinkedIn engagement. For example, the Sumo plugin for WordPress displays share counts for LinkedIn and other networks.
Seeing shares and engagement numbers can pique visitors’ interest in your content.
Showcase Your LinkedIn Resume
Embed or link to your LinkedIn resume from your site. For example:
<a href="https://www.linkedin.com/in/yourusername">View My LinkedIn Resume</a>
This allows visitors to click through to see your LinkedIn profile and credentials.
Optimizing Your Embedded LinkedIn Content
Once you’ve embedded your LinkedIn feed or profile, here are some tips for optimizing:
- Customize the width to match column widths on your site.
- Reduce the height if the feed is overly long.
- Use CSS to style the feed to match your theme colors.
- Add text links pointing visitors to your LinkedIn profile.
- Place the embed code in an optimal spot where visitors will notice it.
Taking the time to fine-tune the integration will allow your LinkedIn content to complement your website seamlessly.
Troubleshooting Embedded LinkedIn Feeds
If your embedded LinkedIn feed isn’t displaying properly, here are some common issues and fixes:
Feed Doesn’t Display
Double check that you’ve copied the full embed code correctly, including the opening tags. Also verify that you’ve placed the code in the correct location on your site page, and uploaded any changes.
404 Error
LinkedIn’s API may block the feed if it’s embedded on certain domains. Try embedding on an alternate domain or subdomain.
Requires Authentication
LinkedIn may require you to authenticate via login periodically if you don’t interact with the embedded feed. Log in when prompted to keep the feed working.
Only Showing Partial Feed
By default, LinkedIn’s embed code limits the feed length. Customize the height and post count settings in the plugin config to show more content.
Style Issues
Use CSS styling to customize colors, widths, text size, etc to better match your website style. You can override LinkedIn’s default styling.
Carefully inspecting error messages and tweaking settings can help resolve most embedded LinkedIn feed problems.
Conclusion
While embedding a full LinkedIn feed requires a paid LinkedIn account, there are several free options to showcase your LinkedIn profile and activity on your website. With the LinkedIn public profile embed code, Share plugin and Badges, you can integrate basic profile details and recent posts. For the most seamless experience, optimize the content width, styling and placement on your site. With some strategic configuration, you can spotlight your impressive LinkedIn presence to build credibility with website visitors.