How do I get analytics on my LinkedIn group?

As the owner or manager of a LinkedIn group, you likely want to track its growth and engagement over time. LinkedIn provides some basic analytics that allow you to monitor your group’s activity. However, to get more detailed insights, you need to use third-party analytics tools designed specifically for LinkedIn groups. In this article, we’ll walk through the process of setting up analytics for your LinkedIn group using a couple of the top analytics platforms. We’ll also look at the types of metrics and reports you can generate to optimize your group.

LinkedIn’s Built-In Analytics

LinkedIn offers limited analytics for group owners and managers under the “Analytics” tab. Here are some of the key metrics you can view:

• Total membership – Shows how your overall member count has trended over time.
• New members – Tracks the number of new members that have joined your group over a period.
• Active members – Highlights members who have engaged with your group by commenting, liking, posting, etc.
• Discussions – Displays the number of new discussions started over a given timeframe.
• Comments – Shows total comments on discussions over time.
• Top contributors – Ranks the members who have contributed most actively to discussions.

While these stats are helpful to see your group’s general trajectory, they only scratch the surface of the insights you can unlock with a proper analytics platform. Some key limitations of LinkedIn’s internal analytics include:

• No segmentation – You can’t break down metrics by demographic, company, location, etc.
• No engagement metrics – No way to track post reactions, shares, clicks, etc.
• No traffic data – Can’t see how much traffic is coming to your group.
• Reporting limitations – Only shows last 30 days of data. No custom reporting.

To get deeper analytics, you’ll need to use a third-party tool. Next, let’s look at how to connect your LinkedIn group with two leading analytics platforms.

Setting Up LinkedIn Group Analytics

Most LinkedIn group analytics platforms connect to your group through its RSS feed URL. Here are step-by-step instructions to get set up:

Agorapulse

Agorapulse is an all-in-one social media management platform with built-in analytics for LinkedIn. Here’s how to connect your group:

1. Go to your LinkedIn group and copy the RSS feed URL from the right sidebar.
2. In Agorapulse, click Add Account > LinkedIn > LinkedIn Group.
3. Paste your group’s RSS feed URL when prompted.
4. The system will pull in data from your group feed and begin tracking analytics.

Once connected, you’ll start seeing metrics populate in Agorapulse’s analytics module within a few hours.

RivalIQ

RivalIQ offers robust analytics for LinkedIn groups focused specifically on audience engagement. To set it up:

1. In your LinkedIn group, click Manage > Settings from the dropdown menu.
2. Scroll down and enable the RSS feed if it isn’t already on.
3. Copy the RSS feed URL shown.
4. In RivalIQ, go to Data Sources, click Add Source, and select LinkedIn.
5. Paste your RSS feed URL and click Create Source.

RivalIQ will now start tracking analytics for your group. It takes around 1 day to see full metrics.

Key LinkedIn Group Analytics to Track

Once you have a tool connected, what metrics should you focus on? Here are some of the most valuable analytics to track for LinkedIn groups:

Membership Growth

• Total members – Gauge the overall size of your audience.
• New members per week/month – See how quickly your group is growing.
• Member demographics – Spot trends among members (job role, industry, seniority, location, etc.)
• Member companies – Identify top companies represented in your group.

Monitoring membership growth helps ensure your group is continuously expanding and diversifying. Rapid member increases can indicate strong organic word-of-mouth growth.

Engagement

• Discussions per week/month – Track how many new discussions are being created.
• Comments per discussion – See how much dialogue each discussion is generating.
• Likes/reactions per post – Gauge how much members are interacting with posts.
• Clicks per post – Measure traffic driven to your links.
• Shares per post – Benchmark viral reach.

Engagement shows how active your members are within your community. Rising engagement demonstrates members find your content valuable.

Traffic

• Visitors – Quantify how many people are accessing your group.
• Page views – Count total page views to see content consumption.
• Top traffic sources – Determine where your visitors come from (organic search, social, referral sites, etc.)
• Popular posts – See which discussions and content resonate most.

Traffic stats indicate how well your content is reaching and engaging people on LinkedIn. Higher traffic shows your group has strong visibility.

Follower Demographics

• Follower seniority – See what levels of leadership engage with your content.
• Follower functions – Check which roles and departments pay attention.
• Follower interests – Discover what topics resonate most.
• Influence & reach – Gauge followers’ potential impact.

Understanding follower demographics provides insight to tailor content accordingly. You can shape content and messaging to align with your target audience(s).

Using LinkedIn Group Analytics

Here are a few ways to apply the analytics from your LinkedIn group:

• Identify top-performing content – Double down on what works.
• Increase engagement – Optimize discussions and posting cadence.
• Refine membership targeting – Invite members from key companies/roles.
• Personalize content – Adapt posts, offers, etc. to different segments.
• Set engagement goals – Establish metrics-driven objectives.
• Monitor campaigns – Track engagement on marketing content and offers.
• Pinpoint popular topics – Cater content to audience interests.
• Send targeted messages – Communicate selectively based on metrics.

The right analytics inform smart moves to expand your group’s reach and resonate with the right audiences on LinkedIn.

Conclusion

Maximizing your LinkedIn group requires going beyond the platform’s basic analytics. By connecting your group to a powerful analytics platform, you gain access to a wealth of insights into your members, their engagement, and traffic to your group. Focus on tracking membership growth, post engagement, website traffic, and audience demographics. With these key metrics, you can strategize how to expand your group’s impact on LinkedIn. Use the analytics to continuously refine your content and community-building to hit your LinkedIn group goals.