Getting your promotion announced on LinkedIn is a great way to share your career milestones with your network and boost your personal brand. However, LinkedIn doesn’t automatically detect when you get promoted – you need to update your profile and settings yourself to get your promotion announced. Here are some tips on how to get LinkedIn to broadcast your promotion news:
Update your LinkedIn profile
The first step is to update your LinkedIn profile with your new job title and promotion date. Go to the experience section of your profile and edit your current position. Change your job title to your new role and enter the date that you got promoted. Providing the month and year is sufficient. For example:
Marketing Manager
XYZ Company
January 2023 – Present
Don’t forget to update your headline too. Your headline appears at the top of your profile and is one of the first things people see. Change it to reflect your new position. For example: “Marketing Manager at XYZ Company”.
Add a new position instead of editing the current one
Instead of editing your current position, you can also add your promotion as a new position under your experience section. Simply click “Add new position” and enter all the details of your promoted role – job title, company, duration and description. This will show your promotion as a separate entry in your work history. The benefit of this approach is it documents your full job progression at the company.
Customize your public profile URL
Make sure your public profile URL reflects your new position. Your profile URL is displayed in the promotion announcement and you want it to align with your new job title. To edit your public URL, go to the “Edit public profile & URL” section under your profile photo. Customize your URL with your new job title or simply your full name.
Add a profile photo
LinkedIn promotions always include the member’s profile photo. So make sure to upload a professional headshot photo to your LinkedIn account if you haven’t already. It’s best to use a high-quality photo with just you in the picture – no group photos. You can upload and change your profile photo at any time in your account settings.
Write a promotion post
Posting about your promotion on your LinkedIn feed is the best way to notify your network and get your promotion announced. In your post, share details like your new job title, responsibilities, and how excited you are to have earned this promotion.
Here are some tips for writing your promotion post:
- Thank colleagues who helped you reach this milestone
- Show your enthusiasm and highlight your new responsibilities
- Share your plans and goals in this new role
- Express gratitude and reflect on your learnings and growth
- Use visuals like photos or videos to make it more engaging
Turn on announcements for your post
When you publish your promotion post, there is an option to “Share as an announcement”. This is what will trigger LinkedIn to broadcast your news to your network in their feed. Turn this on when you post so your connections get notified about your promotion.
You can choose to share it publicly or only with your 1st degree connections. Sharing with 1st degree connections ensures your promotion announcement goes to people you likely know instead of your entire network.
Add a featured section
Another way to highlight your promotion on your LinkedIn profile is by adding a featured section. Featured sections appear just below your bio and you can customize the headline and content.
Add a “Recent promotion” or “Career update” section and mention your new role and responsibilities here. This section will be visible on your profile to anyone who views it.
Join and follow Company Pages
Follow your company’s LinkedIn page if they have one and join any LinkedIn groups related to your employer. When you post about your promotion and enable sharing as an announcement, it will also be cross-posted to these Company Pages and Groups. This further spreads the word about your promotion to relevant audiences.
Engage with your network
Reply to anyone who congratulates you on your promotion post and thank them. This keeps you top of mind. You can also share the news in Groups you are a member of and with your connections directly through messaging. The more you engage, the wider your promotion news will spread.
Update settings frequency
Make sure your settings allow your promotion announcement to reach your network. Go to “Feed preferences” under Settings & Privacy. For the “Share job changes, education changes, etc” frequency, choose “Everyone” or “Your connections only”.
Promote yourself in your summary
Your LinkedIn summary is valuable real estate to highlight your promotion. Include a statement in your summary like “Recently promoted to Marketing Manager at XYZ Company.” This means anyone who lands on your profile will right away see your promotion in your introductory text.
Add a media mention
If your company published an internal post announcing your promotion, add it under media mentions in your experience section. This serves as social proof and shares the promotion with your network.
Simply click “Add publication” and share the link and excerpt. Make sure the post is publicly accessible for your connections to see.
Update resume
Keep your LinkedIn resume updated with your latest position and responsibilities. Your connections can download your resume, so this shares your promotion when they view your professional background outside of LinkedIn.
Go to your LinkedIn profile and click “Add profile section” to add a resume section. You can copy-paste the text from your existing resume file.
Conclusion
Announcing your promotion on LinkedIn is a great way to share career milestones and enhance your personal brand. By updating your profile, posting an announcement, and spreading the word through your network, you can ensure your connections get notified about your promotion in a professional manner.
Taking the time to optimize your profile and actively share the news will give your promotion the visibility it deserves. So be proud of your accomplishments and let LinkedIn amplify the announcement throughout your professional circles.
FAQ
What’s the best way to share my promotion on LinkedIn?
The best way is to write a dedicated promotion post and enable sharing as an announcement. This will broadcast the news to your network in their feed.
Who can see my promotion announcement on LinkedIn?
You can choose to share it with your 1st degree connections only or your entire network. Sharing with 1st degree connections shares it with people you likely know versus everyone.
How often should I announce my promotions on LinkedIn?
You don’t need to announce every title change you get within a company. Focus on significant milestones like manager, director, VP, etc. Avoid announcing small incremental title changes too often.
Should I edit my current position or add a new position when promoted?
Either approach works. Editing the current position keeps your work history simple. Adding a new position captures your job progression and titles over time at the company.
Can I buy a custom URL on LinkedIn for my promotion announcement?
Yes, LinkedIn allows you to buy a unique custom URL like linkedin.com/yourname. This can help reinforce your brand when you announce milestones.
Key Takeaways
- Update your LinkedIn profile job title, headline, and description with the promotion details.
- Post an update announcing your promotion and enable sharing as an announcement.
- Edit your public profile URL to align with your new job title.
- Add a featured section on your profile highlighting your promotion.
- Engage with your network and thank everyone who congratulates you.
- Make sure your profile and settings are optimized to share your promotion.
Statistics on LinkedIn Usage
Here are some interesting statistics on how professionals use LinkedIn that are relevant to promotion announcements:
Statistic | Value |
---|---|
Number of active monthly LinkedIn users | 822 million |
Percentage of users who have engaged with content from a company | 61% |
Percentage of users who follow at least one Company Page | 57% |
Most common reason professionals maintain a LinkedIn profile | Networking |
These statistics demonstrate how active LinkedIn users are in consuming content on the platform, especially from companies. By sharing your promotion, you can reach a large professional audience.
Types of Promotion Announcements
Promotion announcements can vary depending on the significance of the promotion. Here are some common types of announcements professionals make:
Job Title Change
Announcing a change in your official job title – for example, Senior Marketing Manager to Director of Marketing. This showcases your progression at the company.
Level Up
Getting promoted from a junior level to mid-level or senior level role – like Associate Manager to Manager. This signals your advancement and growth.
Department/Team Shift
Moving to a new department or team within the same company due to a promotion – such as shifting from product marketing to creative marketing.
Scope Expansion
Gaining more responsibility and ownership over a wider scope. For example, leading marketing for an entire region vs. just a country.
Milestone Reached
Achieving a meaningful tenure milestone like 5 years at the company or celebrating a work anniversary.
New Qualification
Getting a degree or certification that qualifies you for a promotion – like completing an MBA program.
Examples of Promotion Announcements
Here are some examples of how professionals announce their promotions on LinkedIn:
Promotion to Senior Manager
Thrilled to share that I have been promoted to Senior Marketing Manager at ABC Company! I’m grateful for the opportunities I’ve had over the past 3 years at ABC to grow and take on more responsibility. In my new role, I’ll be leading marketing for our western region and managing a fantastic team. So excited for this next step!
New Role After Completing Training
Some personal news! After finishing my social media marketing certificate, I’ve been promoted to Social Media Marketing Specialist at XYZ Inc. In my new role, I’ll get to fully focus on developing our social media strategy and presence. Couldn’t be more thankful for this opportunity to grow and put my new skills to work!
Department Change
I’m moving up and moving over! I’ve been promoted to Marketing Manager and will be transitioning from our branding team to lead digital marketing. Thrilled I get to continue growing my career here at 123 Company. Thank you to everyone who has guided and supported me along the way – I wouldn’t be here without you. Excited for this next adventure!
These showcase different ways to frame the promotion news in an engaging way for your network. Share the type of promotion, your enthusiasm, and words of appreciation.
Tips for Writing Promotion Posts
When drafting your promotion announcement post, keep these tips in mind:
- Thank colleagues, managers, mentors who helped you reach this point
- Share how many years you have been at the company and convey your excitement
- Describe your new responsibilities and how you plan to make an impact
- Use visuals like celebration emojis, photos from the office, or promotion cards
- Keep the tone positive, humble, and sincere to build relationships
Balancing professionalism with personality will make the announcement memorable and engaging.
Common Questions/Concerns About Promotion Posts
Some common concerns people have about announcing promotions on LinkedIn include:
Looking like you’re bragging
Keep the focus of the post on thanking others, showing gratitude, and building connections versus just touting your own accomplishments. Share your excitement in a sincere way.
Current employer may not approve
If your company policy prevents external promotion announcements, focus your post on reflecting on your career growth and skill development versus the promotion specifics.
Don’t want to share news broadly
You can customize your announcement to only share with your 1st degree connections so it’s visible just to people you know versus your whole network.
Announcing too frequently
Avoid sharing every minor promotion. Share significant milestones that say something meaningful about your career progression.
Looking like job-hopping
If you’ve changed jobs a lot, frame the promotion as personal growth and professional development versus job changes.
Conclusion
Announcing your achievements and milestones on LinkedIn is an impactful way to boost your personal brand and share your journey with those who matter most. For promotions, take advantage of LinkedIn’s various tools to get your news noticed by your network.
With these best practices, you can craft an authentic and compelling promotion announcement that spotlights your accomplishments and furthers your career relationships.