Quick answer: You can link your LinkedIn page to Google Ads Campaign Manager by adding your LinkedIn page URL to the “Website URL” field when setting up a campaign. This allows you to track visits and conversions from your LinkedIn page in Campaign Manager.
To link your LinkedIn page to Campaign Manager, follow these steps:
1. Sign in to your Campaign Manager account.
2. Click the “+” button to create a new campaign.
3. Select “Website traffic” as the campaign objective.
4. In the campaign setup form, expand the “Website” section.
5. In the “Website URL” field, enter the URL of your LinkedIn page. For example: https://www.linkedin.com/in/yourusername
6. Complete the rest of the campaign setup as desired.
7. Click “Save and continue” to create the campaign.
Now visits and conversions from your LinkedIn page will be tracked in Campaign Manager reports. You can see how much traffic and engagement your LinkedIn page is driving from Google Ads.
Linking your LinkedIn page to Campaign Manager allows you to:
– See how much traffic your LinkedIn page gets from Google Ads campaigns
– Track conversions and ROI from your LinkedIn page
– Retarget site visitors with ads
– Create remarketing lists based on your LinkedIn page visitors
– Improve your LinkedIn marketing and ad strategy
So in summary, adding your LinkedIn URL to a Campaign Manager campaign is a quick and easy way to connect your LinkedIn presence with your Google Ads account. This opens up more options for optimizing and tracking your LinkedIn marketing efforts.
Why Link LinkedIn to Campaign Manager?
Here are some of the key reasons you may want to link your LinkedIn page to Campaign Manager:
Track Traffic and Engagement
Linking LinkedIn to Campaign Manager lets you see how much traffic and engagement your LinkedIn page is getting from your Google Ads campaigns.
Without linking them, it’s difficult to tell how much of your LinkedIn traffic is coming from Google Ads vs. organic search or direct visits.
Connecting your accounts gives you full visibility into:
– Number of visits from Google Ads to your LinkedIn page
– Bounce rate of visitors from Google Ads
– Pages per session
– Average time on page
– Conversions and goal completions
Having this data makes it easier to optimize both your Google Ads and your LinkedIn content strategy.
Remarket to LinkedIn Visitors
Another benefit of linking Campaign Manager is the ability to create remarketing lists based on visitors to your LinkedIn page.
For example, you can create an audience of “Engaged LinkedIn Visitors” – people who spent over 60 seconds on your page. Then you can target them with ads as they visit other websites around the web.
This allows you to continue engaging people who have already shown interest in your brand on LinkedIn. Remarketing helps you convert more of these high-intent visitors into customers.
Enhance LinkedIn Marketing
In general, linking Campaign Manager provides more insight into your LinkedIn marketing performance.
You can see which campaign types, ad formats, keywords, and other factors drive the most LinkedIn traffic and conversions. These insights enable you to:
– Double down on what’s working well
– Eliminate what’s not working
– Continuously refine your LinkedIn strategy
Making data-driven decisions allows you to get better results from your LinkedIn ads and organic presence over time.
Step-by-Step Guide
Here is a step-by-step walkthrough of how to link your LinkedIn page to Google Ads Campaign Manager:
1. Sign in to Campaign Manager
First, sign in to your Google Ads Campaign Manager account at https://campaignmanager.google.com.
If you don’t have a Campaign Manager account yet, you’ll need to create one before proceeding.
2. Click “+” to Create Campaign
Once signed in, click the “+” button at the top to create a new campaign.
3. Select “Website traffic” Objective
You’ll be taken to the campaign setup screen. Under “What’s your end goal?” select the campaign objective “Website traffic”.
This is the right objective when your goal is to drive traffic to your LinkedIn page.
4. Expand “Website” Settings
Further down the setup page, expand the “Website” section.
This section contains the fields where you’ll connect your LinkedIn page.
5. Enter LinkedIn Page URL
Under “Website URL”, enter your LinkedIn page URL:
https://www.linkedin.com/in/yourusername
Be sure to include the full URL including “https://” and your unique LinkedIn username.
6. Complete Campaign Setup
Complete the rest of the campaign setup options as desired.
For example, setting your daily budget, ad scheduling, location targeting, etc.
7. Save and Launch Campaign
When finished, click “Save and continue” at the bottom of the page to launch your new campaign.
You can now start driving traffic to your LinkedIn page from Google Ads!
Tracking Performance
Once your LinkedIn page and Campaign Manager are connected, you can start tracking performance.
Here are some of the key metrics to monitor:
Campaign Clicks and Impressions
In Campaign Manager, look at the “Performance” tab of your campaign.
This shows clicks and impressions your ads are getting overall. More clicks generally mean more traffic to your LinkedIn page.
CTR and Conversion Rate
Pay attention to your clickthrough rate (CTR) and conversion rate over time.
Higher CTR = your ads are getting more relevant. Improving conversion rate means your LinkedIn page is becoming more effective at conversions.
Acquisition Reports
The “Acquisition” reports in Campaign Manager break down performance by source and medium.
Look at “Google Ads” to see metrics only for your ad traffic. Compare this to other channels.
Add Conversion Tracking
To track on-page conversions like email signups, add the LinkedIn pixel or Google tag manager to your LinkedIn page.
Then set up conversion tracking in Campaign Manager to see conversion volumes, values, and ROI.
Monitoring these metrics will help you continue optimizing both your LinkedIn ads and LinkedIn page content over time.
Optimizing Your Campaigns
Here are some tips for optimizing your Google Ads campaigns that target your LinkedIn page:
Keyword Research
Research relevant keywords around your industry, products, and brand name. Look for high volume and low competition keywords to target.
Ad Copy Testing
Try different ad headlines, descriptions, and display formats. AB test them to see which get higher CTR.
Landing Page Optimization
Make sure your LinkedIn page loads fast and is easy to navigate. Use clear headlines and conversion buttons.
Remarketing
Create remarketing campaigns to re-engage people who previously visited your LinkedIn page.
Day Parting
Check Campaign Manager reports to see highest conversion times. Set bid adjustments to increase traffic during those hours.
Device Targeting
If conversions are higher on desktop vs. mobile, increase desktop bids to drive more conversions.
Enhanced CPC Bidding
Use Enhanced Cost-Per-Click bidding to automatically bid higher for clicks more likely to convert.
Audience Targeting
Create custom Intent Audiences of people already searching for related topics and products.
By continuously optimizing your account based on data, you’ll get better results from your LinkedIn ads over time.
Troubleshooting Issues
Here are some common issues and fixes when linking LinkedIn with Campaign Manager:
Ads Not Running
If you don’t see your ads running, make sure your campaign is enabled and daily budget is set high enough. Wait 24 hours for ads to start delivering.
No LinkedIn Traffic
If you aren’t seeing traffic to LinkedIn yet, try broadening your targeting, increasing bids, or adding more keywords. It can take time for a new campaign to ramp up.
No Conversion Tracking
Be sure the LinkedIn pixel is installed properly on your page. In Campaign Manager, confirm the conversion action is enabled and attributed correctly.
Errors Linking Accounts
Double check that your LinkedIn username and URL are entered correctly in the website URL field. Try disconnecting and reconnecting the accounts.
Poor Performance
If you see low CTR or conversion rate, try A/B testing new ad creatives, landing page improvements, or tweaking your keywords.
Reach out to Google Ads support or LinkedIn support if you have additional trouble linking your accounts.
Conclusion
Linking your LinkedIn presence to Google Campaign Manager provides powerful opportunities to track, manage, and optimize your LinkedIn marketing.
Connecting the two accounts is quick and easy within Campaign Manager’s campaign setup workflow.
Be sure to monitor key performance metrics like clicks, CTR, conversions, and ROI once linked.
Use these insights to continuously refine both your Google Ads campaigns and LinkedIn content strategy over time.
With some optimization best practices, you can get increasingly better results from your ad spend on LinkedIn.
Frequently Asked Questions
Can I link multiple LinkedIn pages to Campaign Manager?
Yes, you can link multiple LinkedIn pages to a single Campaign Manager account. When creating campaigns, simply select which LinkedIn page you want to set as the destination URL.
Do my LinkedIn ads need to run through Campaign Manager?
No. You can still run LinkedIn ads directly through LinkedIn Campaign Manager if desired. Linking to Google Campaign Manager is only for tracking organic and Google paid traffic.
How do I unlink my LinkedIn page?
In Campaign Manager, edit the website URL field and remove or change the LinkedIn page URL. This will stop tracking to that specific page.
Will my LinkedIn Pixel and Google tag work together?
Yes. You can have both the LinkedIn Pixel and Google Conversion Tracking tag installed on your LinkedIn page at the same time. The tags will not conflict with each other.
Can I use UTMs for tracking instead of Campaign Manager?
Yes, UTMs work for basic campaign tracking. However, Campaign Manager provides more advanced recon, remarketing, and optimization capabilities not available with UTMs alone.
Will Campaign Manager track organic LinkedIn traffic too?
Any organic traffic from LinkedIn to your LinkedIn page URL will also be tracked in Campaign Manager reports. This allows you to see overall traffic from LinkedIn including both paid and organic.
Example Tracking Report
Here is an example of what LinkedIn performance data could look like in your Campaign Manager reports once connected:
Channel | Clicks | CTR | Conversions | CPA | CPC |
Google Ads | 1,234 | 4.5% | 127 | $56 | $0.75 |
Organic Search | 765 | 76 | |||
Direct | 976 | 118 |
This report shows the monthly traffic, engagement, and conversions from your LinkedIn page broken down by marketing channel.
You can see both your Google Ads performance as well as overall organic traffic. This data can be used to identify opportunities and optimize your ongoing LinkedIn marketing strategy.