Reposting content on a company Facebook page can be a great way to resurface old posts and increase their reach, remind followers of key information, and bring new eyes to evergreen content. However, the process of reposting on Facebook has changed over the years as the platform has evolved. Here’s a quick guide to how to properly repost content on your business Facebook page in 2023.
Why Repost on Facebook?
There are a few key reasons you may want to repost content on your company Facebook page:
- To re-promote evergreen content – Some of your best content doesn’t always reach as far as you’d like. Reposting can help more people see it.
- To re-engage existing followers – Existing followers may have missed a post the first time around. Reposting caters to them too.
- To utilize slow periods – Weekends or holidays when fewer people are online can be good times to recycle top content.
- To maximize exposure – Facebook’s algorithms decide how many people see each post. Reposting essentially gives a post a second chance.
The key is being strategic about what, when, and how frequently you repost to avoid annoying followers.
What You Can Repost
Virtually any type of content can be reposted on Facebook, including:
- Articles/blog posts
- Videos
- Photos
- Quotes/stats
- Links/resources
The original content needs to be hosted somewhere online for Facebook to pull it back in during a repost.
What You Should Avoid Reposting
Some types of content don’t tend to do well when reposted:
- Time-sensitive info – Content tied to dates/events likely won’t resonate again.
- Contest posts – These are only relevant for a short period.
- Sales/promotions – Followers may feel these are disingenuous if reposted later.
- Current event reactions – Comments on trends unlikely to engage users a second time.
Use your best judgment on whether content will still feel fresh and interesting upon reposting.
How to Repost on Facebook
Now let’s get into the step-by-step process of how to repost content on Facebook:
1. Locate the Original Post
First, you need to find the post you want to re-share on your page. There are a couple ways to do this:
- Go to your page’s timeline and scroll back through posts until you find it.
- Use Facebook’s search bar to search for keywords, names, or phrases from the post.
- Filter posts by type, such as photos or videos, to narrow it down.
- Check your Facebook Insights to see top performing posts you may want to recycle.
Once you’ve found the post you want to republish, it’s time to repost it.
2. Click the Share Button
To repost a Facebook post, start by clicking on the share button below the original post:
This opens up a sharing menu.
3. Select Share to Your Page
In the sharing menu that pops up, click “Share to your page” then select the name of the Facebook page you want to repost it on from the dropdown menu:
This will repost the content directly on your page as if you were posting it there natively for the first time.
4. Add Your Comments
Before publishing to your page, you have the option to add new text or comments:
This can be used to provide context for why you’re resharing the post or to say something new related to the content.
Adding a fresh comment helps make it obvious the post is being re-shared versus duplicated.
5. Adjust Post Settings
Just like an original post, you can adjust settings before publishing your repost:
- Choose a new date and time to schedule it if you don’t want it to post immediately.
- Select if you want to post publicly or just to a specific list or group.
- Enable or disable commenting.
- Edit the privacy setting.
- Turn off sharing so people can’t share your repost.
Adjust to suit your purposes for reposting.
6. Hit Share
Once you’ve set everything up, hit “Share” to officially repost the content on your Facebook Page:
And that’s all there is to it! The post will now appear on your Page’s timeline just as if you shared brand new content.
Best Practices for Reposting
To maximize the impact of your Facebook reposts and avoid any issues, keep these best practices in mind:
Avoid Reposting Too Frequently
Don’t repost the same content over and over. Stick to just a handful of reposts per piece of content, spaced out over time.
Add New Commentary
As mentioned, add fresh commentary each time you re-share something to provide context.
Monitor Engagement
Watch how reposts perform and if followers respond positively or negatively. This can help inform future reposting strategy.
Delete Duplicate Posts
Accidentally repost the same thing twice? Delete the duplicate to keep your feed tidy.
Credit the Original Source
If reposting content from elsewhere, always credit the original creator.
Spread Out Scheduling
Schedule reposts on different days and at different times to see what performs best.
Try Instagram Too
Leverage reposting across Instagram as well by cross-posting content between Facebook and Instagram.
Use Other Post Types
Repost different types of content like links, photos, and videos, not just article posts.
Pros and Cons of Reposting
Below is a quick rundown of some of the key advantages and potential drawbacks of reposting content on Facebook:
Pros | Cons |
---|---|
Increases reach and engagement | Can annoy followers if done too often |
Provides another chance to go viral | Loses excitement and impact of real-time posting |
Easy way to refresh feed | Takes time to find and repost quality content |
More exposure for evergreen content | Dilutes feed with duplicate content |
Weigh these when deciding how heavily to utilize reposting on your Facebook business page marketing strategy. Used properly, reposting can be a valuable tool!
Frequently Asked Questions
Here are answers to some common questions about reposting on Facebook:
Does reposting work on Facebook?
Yes, reposting can be an effective tactic on Facebook when done properly. It gives existing content a second chance to get engagement. Unique content is still ideal, but the occasional strategic repost can supplement your mix.
Can I get banned for reposting on Facebook?
You’re unlikely to get banned for occasional, well-spaced out reposts and shares. Reposting the exact same content excessively could get your page flagged for spam, however. Use reposting judiciously.
Does reposting reset Facebook algorithm?
Reposting alone won’t reset the Facebook algorithm. But it can help content get seen by new people who didn’t catch it the first time around. More eyeballs reached improves your overall reach.
Is reposting on Facebook a good idea?
It can be, when done strategically. Reposting evergreen content that continues to resonate with followers makes sense. Just don’t overdo it or repost things with expired relevance. Quality over quantity.
How soon can I repost on Facebook?
There are no hard rules on reposting time frames. A good minimum is waiting 2-3 months between reposts of the same piece of content, but use your discretion based on engagement.
Conclusion
While producing new content should be the priority, reposting on Facebook can be a nice supplement to round out your social media marketing. Be thoughtful about what you repost and when, and don’t overdo it. Monitor how your followers respond and whether reposts get engagement. Used strategically, reposting great evergreen content can help get more eyeballs on your brand and increase your overall Facebook reach.