LinkedIn is a great platform for businesses to build their brand, engage with customers, and share content. As a business page owner, you can leverage your LinkedIn presence to promote your products, publish helpful content, and grow your audience. One easy way to maximize your business page’s reach is by sharing posts with your followers.
Why Share Posts as a Business Page?
Sharing relevant content with your LinkedIn followers as a business page has several benefits:
- Increased visibility – Sharing posts exposes your content to new audiences outside your existing follower base.
- Thought leadership – Sharing valuable insights positions you as an industry expert.
- Engagement – Followers are more likely to like, comment on, and share posts you’ve reshared, driving more interactions.
- SEO value – Shared posts can help boost your LinkedIn profile’s search visibility and authority.
- Lead generation – Useful, shareable posts attract more followers and potential customers to your page.
In short, thoughtfully sharing content as a business provides value to your followers while expanding your brand’s reach and visibility.
How to Share a Post on LinkedIn as a Business Page
Sharing a post on LinkedIn as a business page is easy to do. Here are the steps:
- From your business page’s LinkedIn dashboard, use the search bar to find a relevant LinkedIn post you want to share.
- Click on the three dots “…” icon below the post and select “Share” from the dropdown menu.
- A sharing window will open. The post content will automatically populate, but you can edit it if desired.
- Add your own text to accompany the shared post in the “Write something…” field.
- Select if you want to share the post with your business page followers, connections, or the public.
- Click “Share” to publish the post to your business page’s feed.
And that’s it! The post will now appear on your business page’s profile just like an original post. Keep in mind any changes you make will only appear in the version you share – the original post will remain unaltered.
Tips for Sharing Effective Posts
To maximize the impact of your shared business page posts, keep these tips in mind:
- Commentary – Include meaningful commentary rather than just the post content, and explain why you are sharing.
- Visuals – Posts with images and videos tend to perform best.
- Value – Focus on sharing posts that provide value to your audience like insights, how-tos, or data.
- Mobile – Ensure shared posts and added text will resonate on mobile since many view LinkedIn that way.
- calls-to-Action – Include occasional CTAs to drive followers to your website, offers, or other owned assets.
Also, vary the types of posts you share – educational articles, examples, data-driven charts, inspirational quotes, and more. This content diversity keeps followers engaged across your ongoing business page shares.
Types of Content to Share
Consider sharing posts that align with these popular LinkedIn content themes:
Industry News and Analysis
Commentary on recent industry developments, trends, news, and insights from thought leaders are highly shareable. This content positions your brand as an authority on what’s happening in your niche.
Listicles and How-Tos
Posts that provide specific tips, steps, or best practice lists resonate well, especially for professional services, software, and coaching businesses. Structuring guidance clearly makes it more scannable.
Case Studies
Case studies make excellent shareable content. They tell a story and provide social proof for what your business offers. Select vivid examples that highlight successes.
Stats and Data
Relevant data can capture attention and inform your audience. Research, statistics, polls, company growth metrics, and industry benchmarks all make engaging shareable posts.
Quotes
Quote posts that inspire, motivate, or make your audience think are popular on LinkedIn. Tie them back to your industry, niche, or a business concept for context.
Behind-the-Scenes
Give your audience a peek behind the curtain! Share posts that provide insider perspectives of your brand, team, products, or workspace to build authenticity.
Video Content
From animated explainers to live testimonials, video tends to grab attention in the LinkedIn feed. Shorter videos often perform best when shared to business pages.
Infographics
Displaying data, tips, workflow, or processes in a visual infographic format makes content more engaging. Infographics condense information nicely for sharing.
Q&A and AMAs
Hosting Q&A or AMA (Ask Me Anything) sessions and sharing the question and answer pairs provides value. This interactive format resonates.
Work Examples
For creative fields, share samples of work whether that’s design portfolios, writing samples, PPC ads, or development projects. This builds authenticity.
Ideal Post Lengths
When sharing content to your business page, keep these optimal post length guidelines in mind:
| Content Type | Ideal Length |
|---|---|
| Standard Posts | 100-250 words |
| List Posts | 350-500 words |
| Long-Form Posts | 600-1,000 words |
| Case Studies | 800-1,200 words |
| Quotes | One sentence or phrase |
Getting the balance right between depth and scannability matters. Include enough detail and examples while keeping it concise and actionable.
How Often to Share Content
When determining how frequently to share posts from your business page, consider these best practices:
- 1-2x daily for active pages with high follower counts
- 1x daily or every other day for moderately active pages
- 2-3x weekly for organizations with smaller audiences
- Share at different times (not just 9-5) for broader visibility
- Monitor engagement, only increase frequency if followers respond positively
- Use social media management tools to schedule shares in advance
In general, share an amount of content that provides value but doesn’t overwhelm your audience. Pay attention to follower feedback and engagement metrics to guide your cadence.
Measuring Shared Post Performance
To determine if your business page’s shared posts hit the mark, regularly assess performance by monitoring:
- Impressions – How many people saw the post
- Clicks – How often the post link was clicked
- Reactions – Likes, comments, shares, etc. on the post
- Follows – Whether new users followed your page
- Mentions – If other accounts referenced your post
- Conversions – Visitors driven to your site, offers, etc.
Compare metrics on your shared posts to original content you’ve published directly. Look at trends over time. The data will reveal what shared content resonates most with your audience.
Tools to Manage Sharing
These tools can streamline sharing content from your LinkedIn business page:
- LinkedIn Post Generator – Creates optimized posts for you to share.
- Loomly – Lets you schedule and publish series of posts.
- MeetEdgar – Recycles old updates into an auto-sharing queue.
- Buffer – Plans and schedules posts across social channels.
- Hootsuite – Manages and analyzes performance of shared posts.
The right social media tools help develop consistent sharing habits and save time.
Top Tips for Shared Post Success
Follow these tips when sharing LinkedIn posts from your business page for the best results:
- Always add value commentary – don’t just repost verbatim.
- Use visuals like images, charts, and video whenever possible.
- Vary shared post types and topics to keep followers engaged.
- Focus on quality over quantity when resharing content.
- Monitor performance data and listener feedback to refine approach.
- Remain authentic and share posts that align with your brand identity.
- Encourage viewers to like, comment, and share to boost visibility.
Frequently Asked Questions
What types of accounts can share posts on LinkedIn?
LinkedIn members with standard personal accounts can share posts to their own feed and connections. LinkedIn business pages as well as Showcase Pages can share posts more broadly to their follower base.
Can I edit the original post when sharing to my page?
No, when you share a post on LinkedIn as a business page, you cannot alter the original post content itself. You can only add your own commentary to accompany the unchanged original post.
Do promoted posts receive higher visibility when shared?
Yes, posts that are boosted through LinkedIn’s advertising products like Sponsored Content do get additional visibility when shared by business pages. The original promoted post keeps its heightened exposure.
Can I re-share my own page’s old posts?
Definitely. Repurposing and re-sharing your own previously published content is a smart tactic to maximize exposure. Just add fresh commentary and give older posts renewed relevance.
Do hashtags work when sharing posts as a business?
Yes, relevant hashtags can help expand the reach of your shared business page posts on LinkedIn. The optimal number to use is around 2-3 high-value hashtags.
Conclusion
Sharing posts as a LinkedIn business page provides a low-lift way to engage your audience while expanding reach and visibility. Focus on providing commentary that adds context, and vary the kinds of content you share. Analyze performance data to see what resonates most with your followers.
With a thoughtful, consistent approach to resharing content on LinkedIn as a business, you can build connections, establish expertise, and grow your presence on this powerful professional platform.