Starting a LinkedIn audio event can seem daunting, but with some preparation and planning, it can be a great way to engage with your professional network. Here are some tips to help you get started.
Plan the Basics
First, you’ll want to decide on the basics for your event:
- What is the purpose of your audio event? Is it to share expertise, make announcements, interview guests, etc?
- When and how often will you host it? Consider a consistent schedule like weekly or monthly.
- How long will each episode be? Typically 20-45 minutes works well.
- Will it be live or pre-recorded? Live allows engagement but can be risky. Pre-recorded gives you more control.
- What audio format will you use? LinkedIn supports uploading MP3 files.
Choose Your Content
Now it’s time to focus on what you’ll actually talk about during your audio event. Consider these elements:
- Will you have a co-host? Choose someone who complements your expertise.
- What topics align with your personal brand and audience? Brainstorm a list.
- Will you have guests? Line them up early, especially big names.
- Do you need intro/outro music? Find royalty-free tracks to bookend your show.
- How will you structure each episode? Use a consistent template.
Promote Your Event
Don’t expect people to magically tune in to your audio event. You need to promote it across your platforms and networks, including:
- Your LinkedIn profile and activity feed
- Email newsletters
- Your website and blog
- Social media like Twitter and Facebook
- Your other professional networks
Start promoting 2-3 weeks before your launch to build anticipation. Share teasers and trailers leading up to the first episode.
Set Up Your Tech
You’ll need the right technical setup to record and/or livestream your audio smoothly:
- A quiet room without echoes for recording
- Quality microphones for you and any co-hosts/guests
- Audio interface and mixer to connect mics and instruments
- Recording and editing software like GarageBand or Audacity
- Reliable internet connection for live shows
Test your equipment thoroughly before going live. Have backups in place in case of technical glitches.
Record a Pilot Episode
It’s wise to record a pilot episode and listen back carefully before launching. This allows you to:
- Work out any kinks in your recording process
- Refine the pacing, segments, and episode length
- Get comfortable hosting if you’re new to it
- Gauge whether your content resonates and is engaging
Be extremely critical, then use feedback from the pilot to improve before your official launch episode.
Launch and Iterate
It’s finally time to launch! Some tips for a successful debut:
- Upload your finished MP3 file and fill out episode details on your LinkedIn profile
- Promote the launch heavily for the first few episodes
- Closely monitor listenership data and feedback
- Reflect after each episode and continuously refine
- Engage with your listeners by responding to comments
The first few episodes will require some trial and error. Stick with it, be adaptable, and have fun building your audio presence!
Increase Your Reach
Once you’ve got some episodes under your belt, look for ways to expand your listener base. A few ideas:
- Research hashtags and groups related to your topics and engage there
- Ask guests to share and cross-promote your show
- Pitch your show to relevant podcast directories and publications
- Explore sponsorships and partnerships to access new audiences
- Analyze your data to optimize content for search and suggested videos
Monetize Your Show
There are several options to monetize your LinkedIn audio event and offset the costs of production:
- Sell advertisements – pre-roll, mid-roll, and sponsorships
- Promote your own products, services, or online courses
- Insert affiliate links related to your content
- Build a engaged patron community on Patreon
- Offer transcriptions, extra content, or community on a membership site
Focus on growing your audience before aggressively monetizing. Gradually introduce non-intrusive options.
Frequently Asked Questions
What audio format does LinkedIn support?
LinkedIn currently supports uploading MP3 audio files for LinkedIn Audio events.
How long should my episodes be?
The ideal length is 20-45 minutes per episode. Shorter than 20 minutes may not provide enough value, while longer than 45 minutes risks losing listener attention.
Can I monetize my LinkedIn audio event?
Yes, there are options like advertisements, affiliate links, patron communities, and paid content you can use to monetize your show on LinkedIn.
What’s the ideal frequency for publishing episodes?
Most podcasters release episodes on a consistent weekly or monthly schedule. Any less frequent than monthly may cause you to lose listener momentum.
Should my audio event be live or pre-recorded?
Pre-recorded episodes give you more control over the final product, while live events allow for engagement with listeners. Many podcasters pre-record but also go live periodically.
Audio Format | Supported Formats |
---|---|
LinkedIn Audio | MP3 |
Episode Length | 20-45 minutes ideal |
Monetization | Ads, affiliate, paid content |
Frequency | Weekly or monthly best |
Live vs Pre-recorded | Pre-recorded recommended |
Conclusion
Launching a compelling LinkedIn audio event does require an investment of time and effort. But the potential benefits for your brand and reaching your professional audience make it well worth it. With smart planning and promotion, your audio show can become a valuable content channel that engages and grows your community.