Quick Answer
There are a few different ways to link a company in a post on LinkedIn:
- Tag the company by typing @ and selecting it from the dropdown menu
- Insert a hyperlink by highlighting text and clicking the link icon to input the company’s URL
- Mention the company name – LinkedIn’s algorithm will automatically link it if you have the company added to your profile
Tagging the company or adding a hyperlink are the best ways to ensure the link works properly. Simply mentioning the company name relies on LinkedIn’s algorithm, which doesn’t always link automatically.
How to Tag a Company
Tagging a company on LinkedIn is the easiest way to link to their company page from your post. Here’s how to do it:
- Type the @ symbol anywhere in your update or post
- Start typing the company name and select it from the dropdown list
- The company name will now appear as a clickable tag linking to their profile
For example, you could write: “Excited to announce our partnership with @Microsoft”
The auto-complete suggestions make it quick and simple to tag companies you’re connected to or follow. The tag looks clickable when you publish the post.
Inserting a Hyperlink
You can also add a hyperlink to a company by highlighting text and clicking the link icon:
- Type the company name you want to link
- Highlight the text you want to be clickable
- Click the chain link icon in the formatting toolbar
- Paste the company’s LinkedIn URL into the link field
- The highlighted text will now link to the company page
For example, you could write: “We highly recommend connecting with Microsoft on LinkedIn.”
Make the company name clickable by highlighting it and adding their profile link. The hyperlink lets you customize the linked text.
Mentioning a Company Name
If you simply mention a company name in your post, LinkedIn will sometimes automatically link it:
- Type the company name normally in your post or update
- If you’re connected to the company or follow their page, LinkedIn may detect the name and link it
- However, this auto-linking doesn’t always work 100% of the time
For example, you could write: “Microsoft is a great company to work for.”
LinkedIn’s algorithm will attempt to turn “Microsoft” into a clickable link, but may not always recognize or properly link it.
Best Practices
To ensure your company links properly each time, follow these best practices:
- Always tag companies you’re closely connected to
- Add hyperlinks when mentioning larger brands or companies
- Double check that auto-linked names are properly clickable
- Refresh your post to see if any text needs to be manually linked
Tagging should be your default method when possible, as it’s the most reliable way to link companies. However, hyperlinks give you more flexibility when mentioning company names in sentences.
Pros and Cons Comparison
Linking Method | Pros | Cons |
---|---|---|
Tagging Company |
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Adding Hyperlink |
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Mentioning Company |
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As you can see, manually tagging or hyperlinking are the best options to reliably link company profiles in your LinkedIn posts.
Linking Company Pages vs. Personal Profiles
When linking companies on LinkedIn, be sure to link to their official Company Page rather than an employee’s personal profile.
Here is the key difference:
- Company Page – Public page representing the company’s overall brand and business. Managed by appointed admins.
- Personal Profile – Individual profile for an employee at the company. Only managed by the account holder.
Linking to the Company Page will be more relevant in most cases when mentioning or referencing the company itself in a post.
You can still tag employees to mention them individually, but link to the Company Page URL when talking about the organization as a whole.
Embedding Company Content
In addition to linking company names, you can embed public LinkedIn posts from a Company Page directly in your updates:
- Go to the Company Page and locate the post you want to embed
- Click the three dots icon next to the post date
- Select “Embed this post”
- Copy the embed code
- Paste the code in your post to embed the content
Embedded posts look like previews that expand when clicked. This is a great way to showcase relevant company updates, videos, images, and more.
Best Practices for Linking Companies
Here are some top tips for linking company profiles in your LinkedIn content:
- Tag companies you have close relationships with
- Hyperlink larger brands that your audience will recognize
- Avoid over-linking companies or forcing links
- Use Company Pages for overall business links
- Embed company posts when relevant as visual previews
- Focus links on companies your post topic is related to
Linking relevant companies improves the quality of your posts and positions you as an industry insider. Just be sure not to go overboard with excessive links that look spammy.
Troubleshooting Tips
Company name won’t auto-link
– Make sure you have the company added on your profile. LinkedIn links companies you’re connected to.
– Try manually tagging or hyperlinking the company instead of relying on auto-link.
Broken link to company
– The company may have changed their LinkedIn URL. Replace the link with their new URL.
– Delete the link and re-tag the company to get the updated profile link.
Can’t tag company mid-sentence
– Delete the tag and try adding a hyperlink to the company name instead. Tagging works best for standalone mentions.
Embedding post looks cut off
– Adjust your post width by embedding the post on its own line with blank lines before and after.
– Reduce text or formatting above/below the embed so the preview has room to expand.
Link goes to employee profile instead of Company Page
– Delete the incorrect link and visit the Company Page to get the proper URL. Use their official page for the company overall.
Conclusion
Linking to company profiles is a best practice for LinkedIn posts to boost credibility and provide clickable context. Use manual tags and hyperlinks for reliable links whenever possible. Focus on connecting your post topic with relevant, industry-specific companies to create a stronger professional narrative.