When reaching out to someone for a referral on LinkedIn, it’s important to craft a thoughtful and professional message. A good referral request should clearly explain why you are seeking the referral and make a compelling case for why the recipient should connect you with the appropriate contact. Here are some tips for writing an effective LinkedIn referral message:
1. Personalize the Message
Always address the recipient directly by name and open with a warm greeting. Mention how you know each other or where you met them. This helps create rapport and shows you are reaching out specifically to them, not blasting a generic message.
2. Explain Why You Are Seeking a Referral
Briefly share what position or opportunity you are pursuing and why you are interested. For example, “I saw that Company XYZ recently posted an opening for a marketing manager role that looks like a great fit for my experience in digital marketing and social media strategy.” Give them key details upfront.
3. Note Why You Are Seeking Their Referral
Specify why you think this contact can provide a relevant referral. Mention if they work at the company with the opening or are connected to people there. Say something like “Since you have been working at Company XYZ for five years, I thought you would be an excellent person to refer me.”
4. Share Your Relevant Qualifications
Briefly summarize your background and accomplishments that make you a strong candidate. For example, “As you know, I have over eight years of experience managing social media marketing campaigns in the technology industry. I also exceeded social media KPIs by 30% in my last role. I think my track record would enable me to deliver great results for this position.”
5. Be Clear in Your Request
Explicitly ask them to provide a referral or introduction to a relevant contact. Specify if you are looking for an internal referral or warm introduction to HR. For example, “I would greatly appreciate if you could refer me to the hiring manager or forward my information to the recruiter.” Being direct improves your chances of getting a referral.
6. Make It Easy to Refer You
Provide a current copy of your resume or LinkedIn profile URL. Offer to set up a call or meet for coffee if they would like to learn more about your background and interests before making a referral. The easier you make it, the better.
7. Express Your Appreciation
Thank them sincerely for their time and consideration. Make sure they know you recognize the value of their referral. For example, “Thank you so much for your willingness to help me get my foot in the door at Company XYZ.” A little gratitude goes a long way.
Following these best practices can help you craft an effective LinkedIn referral request message that gets results. With a personalized, professional ask focused on demonstrating your qualifications, you can improve your chances of securing a great job opportunity.
Tips for Following Up After Sending a LinkedIn Referral Request
Don’t forget to follow up if you haven’t heard back after sending a LinkedIn referral request. Here are some tips:
- Wait about one week before following up if you haven’t received a response.
- Send a brief, polite message re-stating your request and interest in the role.
- If they agree to provide a referral, thank them again and keep them updated on the process.
- If they decline, graciously thank them for considering and ask if they have any other contacts who may be helpful.
- Don’t become a pest – if they don’t respond after a follow-up or two, move on.
Following up shows you are serious about the opportunity but avoid becoming overly aggressive or annoying. With persistence balanced with politeness, you can work to get that LinkedIn connection that helps take your career to the next level.
