The number of LinkedIn messages you can send per day depends primarily on your account status. Free account holders are allowed to send around 30 messages per day, while paid Premium account holders can send up to 100 messages per day.
Messaging limits for Free accounts
If you have a free LinkedIn account, you are allowed to send around 30 messages per day. The exact number may vary slightly day to day, but 30 is typical for most free accounts.
This daily limit applies specifically to messages sent via LinkedIn’s messaging platform. It does not include InMail messages, which are treated separately. InMail credits must be purchased separately as part of a Premium account.
The 30 message daily limit for free accounts includes all messages sent via LinkedIn, whether connecting with new contacts or communicating with existing connections. It’s an overall cap on total messages out, not per individual recipient.
LinkedIn does not specify an exact number for free account messaging because the limits are subject to minor variations. But free account holders should expect to be able to send approximately 25-35 messages per day before hitting the cap.
Increasing limits with a Premium account
To send more than 30 LinkedIn messages per day, you will need to upgrade to a Premium account. Premium accounts offer increased messaging limits.
The Professional Premium account level allows up to 30 messages per day, the same as the free account option. So this tier does not increase limits.
To send more messages, you need the Premium Business or Sales Navigator account levels. With either of these premium options, your daily messaging limit increases to 100.
So with a Premium Business or Sales Navigator account, you can send up to 100 messages per day before hitting LinkedIn’s limits.
InMail is LinkedIn’s internal email messaging system that allows you to connect with anybody on LinkedIn, even if they are not in your connections network. InMails must be purchased separately.
The number of InMails you can send per day depends on how many credits you have purchased as part of a Premium account package. Most Premium accounts include 5-30 InMails per month. Unlimited InMail packages are also available.
Each InMail credit allows you to send one InMail message. So if you have 10 InMail credits, you could send up to 10 InMail messages per day until you reach your monthly allotment.
InMail daily limits are separate and distinct from regular LinkedIn messaging limits. Having an Unlimited InMail package would not increase your 100 message per day cap for regular LinkedIn messages. The two are counted separately.
Tips for avoiding daily limits
Here are some tips to avoid hitting LinkedIn’s daily messaging limits:
- Upgrade to Premium Business or Sales Navigator if you need to message more people.
- Spread out your messages over multiple days rather than mass messaging.
- Personalize messages instead of blasting generic templates.
- Focus on quality conversations instead of sending as many messages as possible.
- Leverage InMail for critical outreach when you hit normal message limits.
- Consider using Premium Business or Sales Navigator account features like TeamLink to collaborate on messaging.
- Track your daily usage to see when limits reset so you can plan messaging accordingly.
What happens when you exceed limits
If you try to send more messages than your daily limit, LinkedIn will prevent additional messages from being delivered. You will receive an error notification that you have reached your limit.
The messages you attempted to send in excess of the limit will not be delivered. You will need to wait until your limits reset the next day before the blocked messages can be sent.
Essentially, LinkedIn puts a hard stop on messaging when you hit your cap for the day. Any overflow messages are blocked entirely and fail to send.
When does the limit reset?
LinkedIn’s daily messaging limit resets at 12:00 AM Pacific Time each day. This means the count is reset overnight California time.
For example, if you are in New York your limits will reset at 3:00 AM local time each night as you cross into the next day in Pacific Time.
Regardless of what timezone you are in, the daily reset occurs globally based on when the day changes in Pacific Time.
This means the maximum number of messages you can send in a 24 hour period is capped based on Pacific Time, not local time.
Does LinkedIn notify you when limits reset?
LinkedIn does not directly notify you or provide any indication when your daily messaging limit has been reset for the new day.
The only way to know for sure if your quota has been replenished is to attempt to send another message and confirm it goes through without hitting an error.
So you will need to track your own usage and note what time exactly you hit your limit the previous day. Wait until after that time the next day and test sending a message to see if your counter has been reset overnight.
Can limits be increased by contacting LinkedIn?
In most cases, the daily messaging limits imposed by LinkedIn cannot be increased by contacting LinkedIn support or appealing through an account representative.
The published message quotas for free and premium accounts are considered fixed limits that apply globally based on the type of account.
The only way to reliably increase limits is to upgrade your account level. Individual appeals or special requests to send more messages are typically not granted.
So if you consistently hit the cap with your current account, the solution is to pay for increased limits by upgrading to Premium Business or Sales Navigator.
Third party tools to increase limits
While LinkedIn does not directly offer ways around daily messaging quotas, some third party tools claim to be able to increase limits.
These tools allegedly work by cycling your messages through multiple LinkedIn accounts so no single account hits the cap. Others supposedly route messages in a way that avoids detection by LinkedIn’s limits.
However, be aware that these limit-boosting tools violate LinkedIn’s Terms of Service. Usage could potentially lead to your account being restricted or banned.
To summarize key points:
- Free LinkedIn accounts can send about 30 messages per day
- Premium Business and Sales Navigator unlock 100 daily messages
- InMail credits are separate from regular messaging limits
- Limits reset at 12AM Pacific Time each day
- Upgrading your account is the only official way to increase limits
So be mindful of your account level and daily usage to avoid hitting LinkedIn’s messaging limits. And consider increasing your limits with an upgraded Premium package if you need to message more frequently.