LinkedIn has become one of the most popular social media platforms for professionals looking to network, find jobs, share content, and build their personal brand. With over 810 million members worldwide as of 2023, LinkedIn sees a tremendous amount of daily activity. But just how much content is being posted on LinkedIn on a daily basis? Here we’ll look at some key stats and figures.
How Many Users Are On LinkedIn?
As mentioned, LinkedIn has over 810 million registered members globally. However, not all of those members are actively posting content on a regular basis. Based on LinkedIn’s own statistics from 2022:
- LinkedIn has around 303 million monthly active users who visit the platform at least once per month.
- There are over 59 million LinkedIn company pages.
- LinkedIn counts over 55 million registered businesses.
- LinkedIn members post around 130,000 articles per week.
So while LinkedIn has hundreds of millions of members, a smaller segment of roughly 300 million are actively engaging with LinkedIn on a monthly basis.
How Many Posts Are Made on LinkedIn Daily?
LinkedIn does not provide an official statistic on the total number of posts made globally per day across the platform. However, some estimates can be made based on available data:
- 130,000 articles are posted per week. That comes out to around 18,500 articles per day.
- There are over 59 million company pages. If just 5% of companies made one post per day, that would be 2.95 million company posts per day.
- With 303 million monthly active users, if just 10% made one post per day, that would be 30.3 million member posts per day.
Adding up these rough estimates, a reasonable estimate would be that there are over 30 million posts created on LinkedIn globally per day. This includes articles, company posts, and posts made by individual members.
How Many Text-Based Posts vs Multimedia?
When looking at the type of content, text-based posts still dominate on LinkedIn. According to LinkedIn’s 2022 statistics:
- Text-based posts make up over 50% of content shared.
- Video is the second most common at 21% of posts.
- Image content accounts for 16% of posts.
- Presentation posts make up 7% of content.
- Other multimedia like audio files or docs make up the remaining 6%.
Applying these percentages to a total estimated daily post volume of 30 million, that would equate to:
- 15 million text-based posts per day
- 6.3 million video posts per day
- 4.8 million image posts per day
- 2.1 million presentations per day
- 1.8 million other multimedia posts
So the majority of the estimated 30 million daily posts on LinkedIn are text-based, with images and video content also being very popular.
Daily Posting Frequency by Member Type
When looking at how frequently different types of LinkedIn members are posting, there are some clear variances:
Individual Members
Most individual members do not post daily:
- Only about 25% of members post at least once per month.
- The average individual posts less than once per week.
- Influential thought leaders and executives post the most frequently at about 1-2 times per day.
Company Pages
Companies tend to post slightly more frequently than individual members:
- Larger companies average 2-3 posts per day.
- Small to midsize businesses average 1 post per day.
- Startups and solopreneurs may post a few times per week.
Influencers and Thought Leaders
Influential profiles like authors, speakers, and consultants post the most frequently:
- Top influencers post on average 1-3 times per day.
- Nano influencers post about 3-5 times per week.
- Micro influencers post 1-2 times per week.
So while the total volume of posts per day numbers in the millions, the frequency varies quite a bit depending on the member type. Most individual members post sporadically or in bursts, while frequent posting is more common among influencers, executives, and companies.
Post Volume by Day of Week
Posting activity fluctuates on LinkedIn depending on the day of the week:
- Tuesday, Wednesday and Thursday see the highest posting volumes.
- Mondays and Fridays tend to see less activity.
- Weekend posting is about 40% lower than midweek.
Many studies and analytics reports show these posting patterns on LinkedIn. With less activity over the weekends, the highest engagement is seen midweek when most professionals are fully online and active.
LinkedIn Post Volume by Day of Week
Day | Relative Post Volume |
---|---|
Tuesday | 100% |
Wednesday | 95% |
Thursday | 90% |
Monday | 85% |
Friday | 80% |
Saturday | 65% |
Sunday | 60% |
This table summarizes the relative fluctuation in daily post volumes based on typical LinkedIn posting patterns.
Post Volume Variations by Time of Day
In addition to differences by day of the week, there are clear patterns in when most content is posted during the day on LinkedIn:
- Mornings tend to see the most posts, with volume ramping up from 6-9am.
- Posting remains steady from 10am-1pm.
- Afternoons see a slight drop off after lunch hours.
- Peak posting resumes from 5-7pm after work hours.
- Evenings tend to have lower post volume after 8pm.
These trends follow the flow of professionals’ typical workdays. More posts are made during morning commutes, lunch breaks, and after work hours. Late nights and early mornings see fewer new posts.
LinkedIn Post Volume by Time of Day
Time | Relative Post Volume |
---|---|
7-9am | 100% |
10am-1pm | 95% |
2-4pm | 85% |
5-7pm | 90% |
8-10pm | 75% |
11pm-6am | 45% |
This table shows how LinkedIn posting activity fluctuates in line with member schedules throughout the day.
How Long Does It Take to Reach 1 Million Views?
Given the high volume of content, going viral on LinkedIn is difficult. But how long does it typically take to reach 1 million views?
- Average posts: Do not reach 1 million views
- Good posts: Can take 6+ months to reach 1 million
- Great posts: Can take 1-2 months to reach 1 million
- Viral posts: Can reach 1 million views within 1-2 weeks
Most posts on LinkedIn, even high quality ones, will never reach 1 million views. A truly viral post that hits a nerve and gets shared rapidly can attract 1 million views quickly. But that is extremely rare. For quality informative content, it typically takes weeks or months of accumulation to hit the 1 million mark.
How to Increase Your LinkedIn Engagement
Here are some tips to help increase engagement on your LinkedIn posts:
Post Consistently
Posting frequently at optimal times will increase your exposure and opportunity for engagement. Aim for 1-2 posts per day as an individual or 3-5 posts per week for companies.
Post at Peak Times
Focus your posting during Tuesday-Thursday and morning/evening hours when engagement is highest.
Post a Mix of Content Formats
Post a combination of text, images, videos, and presentations to cater to different audiences.
Write Long-Form Content
Long posts over 1,000 words tend to perform better as they provide more value.
Use Analytics
Track your best performing post types, topics, and timing to refine your strategy.
Engage With Your Network
Commenting and liking others’ posts helps increase your visibility and engagement.
Key Takeaways
Here are some key highlights on LinkedIn daily post volume:
- There are estimated to be over 30 million total posts per day.
- Most posts are text-based, with some mix of multimedia.
- Post frequency varies from 1-3x daily for influencers to 1x weekly for individuals.
- Midweek days see the most activity.
- Mornings and evenings tend to have more posts.
- Reaching 1 million views can take weeks or months.
- Posting consistently at peak times and using varied formats can boost engagement.
Understanding these LinkedIn posting and engagement patterns can help inform an effective content strategy.