LinkedIn is one of the largest professional social networking platforms in the world. As of October 2023, LinkedIn has over 810 million members worldwide across more than 200 countries and territories. However, not all LinkedIn members are active on a monthly basis. Let’s take a closer look at LinkedIn’s monthly active user numbers.
LinkedIn’s Total Members vs Monthly Active Users
LinkedIn hit the milestone of 800 million members globally in April 2022. This number refers to the total number of LinkedIn profiles ever created since the platform was founded in 2003. However, many of these profiles may be inactive or abandoned. LinkedIn’s monthly active user numbers give us a better sense of how many members are actually engaging with the platform on a regular basis.
As of Q3 2022, LinkedIn reported having approximately 300 million monthly active users. This refers to the number of registered members who visit the LinkedIn website or mobile app at least once per month. The 300 million MAU count represents a steady increase for LinkedIn, up from 284 million MAUs in Q1 2022. However, it is still well below LinkedIn’s total member base of over 800 million profiles.
LinkedIn Monthly Active Users by Geography
LinkedIn has achieved strong growth across global markets, but the United States remains LinkedIn’s largest user base by far. Here is a breakdown of LinkedIn’s monthly active users by geographic region as of Q3 2022:
Region | Monthly Active Users |
---|---|
United States | 159 million |
Europe, Middle East & Africa | 73 million |
Asia Pacific | 41 million |
Latin America | 27 million |
As the table shows, over half of LinkedIn’s 300 million monthly active users are located in the United States. Europe, the Middle East, and Africa comprise LinkedIn’s second largest MAU base at nearly 25% of the total. The Asia Pacific region and Latin America represent a smaller but growing portion of LinkedIn’s user base.
Growth Trends for LinkedIn Monthly Active Users
Looking beyond just the current MAU count, it is also helpful to examine LinkedIn’s historical growth trends. This gives us a better perspective on how the platform’s active user base has evolved over time:
- In 2015, LinkedIn reported having 100 million monthly active users worldwide.
- By 2017, LinkedIn’s MAU count had grown to 146 million.
- In 2019, LinkedIn reached 260 million monthly active users globally.
- The MAU total surpassed 300 million for the first time in 2021.
A few key factors have driven LinkedIn’s steady MAU growth over the past decade:
- International expansion – Growing LinkedIn’s user base outside the US
- Mobile engagement – LinkedIn’s increasing focus on its mobile experience
- New features and products – Added value propositions like newsfeeds, messaging, and online learning courses
- Increasing professional use – More professionals using LinkedIn for networking, job seeking, thought leadership
Going forward, LinkedIn still has room to increase engagement among its over 800 million members. Turning more registered users into active monthly visitors will be key for LinkedIn to keep growing its MAU count over 300 million.
Monthly Active Users vs. Daily Active Users
In addition to monthly active users, LinkedIn also discloses its daily active user (DAU) statistics. LinkedIn’s DAU count tracks the number of members who visit the platform each day.
As of Q3 2021, LinkedIn reported having over 75 million daily active users. This 75 million DAU count was up from 71 million in Q2 2021. While impressive, it still pales in comparison to LinkedIn’s total MAU base of over 300 million. The much lower DAU figure indicates most LinkedIn members are not visiting the platform every single day. Many may be occasional users who check in weekly or monthly rather than daily.
How Do LinkedIn’s User Stats Compare?
To put LinkedIn’s monthly and daily active user numbers into context, let’s compare them against some other leading social media platforms:
Platform | Monthly Active Users | Daily Active Users |
---|---|---|
2.96 billion | 1.98 billion | |
2 billion | 500 million | |
237 million | 206 million | |
Snapchat | 347 million | 249 million |
300 million | 75 million |
Compared to leading social networks like Facebook and Instagram, LinkedIn’s user base is much smaller. However, LinkedIn has carved out a solid niche as the go-to platform for professional networking and career development. With over 300 million members visiting each month, LinkedIn remains an important channel for brands aiming to reach a professional audience.
Conclusion
In summary, LinkedIn currently has over 300 million monthly active users globally, with around 75 million daily active users. The United States accounts for the biggest share of LinkedIn’s user base at over 150 million MAUs. While large compared to other professional networks, LinkedIn’s MAU count is still dwarfed by leading social platforms like Facebook and YouTube. As LinkedIn continues expanding internationally and adding features, further MAU growth seems likely. But converting more of LinkedIn’s 800+ million members into active users remains an ongoing priority.