LinkedIn page views are an important metric that measures how many times your LinkedIn profile or page has been viewed. Page views provide insight into how much attention and exposure your LinkedIn presence is getting. Understanding your page views can help optimize your LinkedIn strategy to increase engagement.
What Counts as a Page View
A page view on LinkedIn is counted every time someone views your profile or any other LinkedIn page you control. This includes:
- Your personal LinkedIn profile page
- Your LinkedIn Company page if you manage one
- LinkedIn Showcase pages for your products/services
- LinkedIn posts you’ve shared
Page views are counted whenever someone lands on one of these pages – regardless of how long they spend looking at it. Simply loading the page registers one view.
Why Page Views Matter
Page views matter because they show how much exposure your LinkedIn presence is getting. More page views signal your content is reaching and engaging your target audience. Here are some of the key benefits of LinkedIn page views:
- Measure overall audience reach and engagement
- Understand peak posting times when you get the most traction
- Compare performance before and after profile/page optimizations
- Monitor post performance to see which content resonates best
- Set goals for minimum views and track progress over time
- Benchmark views against competitors or industry averages
In short, your LinkedIn page view count reflects how successfully your profile and content is capturing attention. The more views, the more people you are reaching.
How to See Your LinkedIn Page Views
LinkedIn provides data on profile views and other page views directly in your account analytics. Here are the steps to find your LinkedIn page view count:
- Go to your LinkedIn profile page
- Click on the ‘Me’ icon at the top of your LinkedIn feed
- Select ‘View profile’ from the dropdown menu
- On your profile page, LinkedIn displays your profile view data for the last 90 days
- Click ‘See all’ to expand the data and view daily and weekly page views
For other LinkedIn pages, the steps are similar:
- Navigate to the Company or Showcase page
- Click ‘Analytics’ from the admin toolbar
- Select ‘Page views’ to see data for the last 90 days
- Click ‘See all’ to expand the view counts
You can also view page view data for specific posts. When viewing a post click the three dots in the upper right and select ‘View post analytics’.
Average LinkedIn Page Views
The number of page views for LinkedIn profiles can vary significantly. Here are some averages based on user type:
User Type | Average Weekly Page Views |
---|---|
Student/Entry Level | 10-100 |
Professional | 100-500 |
Influencer/Thought Leader | 500-5,000+ |
Company Pages | 500-50,000+ |
These ranges demonstrate how page views typically align with someone’s degree of professional network and influence. More established profiles and brands tend to drive more page traffic.
How to Increase Your LinkedIn Page Views
Here are some tips to get more LinkedIn page views:
- Craft an informative, keyword optimized profile headline
- Include rich engaging media in your profile like photos and videos
- Publish new content and post updates frequently
- Engage your network by commenting on posts and in groups
- Share content and post status updates during peak hours
- Promote your profile and content on other channels
- Run targeted LinkedIn Sponsored Content campaigns
- Become an active thought leader by building authority and readership
Raising your page view count takes consistent engagement over time. But putting effort into creating captivating content and networking actively can help dramatically boost your views and exposure.
Optimizing Your LinkedIn Profile
Here are some specific tips for getting more profile views by optimizing your LinkedIn profile:
- Craft a compelling, benefit-focused professional headline
- Select an eye-catching profile photo showing your face clearly
- Complete your profile 100% including contact info, summary, experience, etc.
- Include rich media throughout your profile like SlideShare presentations, videos and visuals
- Showcase thought leadership content with long-form posts and articles
- Highlight specializations, awards, certifications, languages and other key details
- Publish new profile content consistently to appear active and engaged
An optimized profile both captures attention and conveys professional depth and expertise. This encourages viewers to engage further with your content and brand.
When Do LinkedIn Users Have The Most Page Views?
Page views on LinkedIn can fluctuate depending on the day and time. Here are some patterns in peak LinkedIn usage and engagement:
- Tuesday, Wednesday and Thursday see more activity
- Most page views occur on weekdays from 9AM – 6PM local user time
- Morning, lunch and evening commute times see spikes in engagement
- Posts published between 8 – 10AM get high visibility for the day
Timing your profile updates and content publishing to align with these trends can help maximize your reach and page views. Try posting content when your target audience is most active on LinkedIn. Monitor your own analytics to refine the optimal posting times.
Conclusion
LinkedIn page views provide valuable insight into how well your profile and content is performing. More page views signal your ability to capture attention and engagement. By optimizing your profile, publishing engaging content, and engaging your network, you can steadily increase your LinkedIn page views over time. Consistently monitor your view counts and post analytics to refine your strategy and continue growing your professional brand and influence.