What is oribi LinkedIn?

Oribi LinkedIn is a software platform that integrates with LinkedIn to provide marketers with valuable insights and automation capabilities. It enables marketers to easily track, analyze and engage their LinkedIn audience for improved campaign performance.

What does oribi LinkedIn do?

Oribi LinkedIn has several key features that deliver value for marketers:

• LinkedIn Audience Insights – Get a detailed analysis of your LinkedIn followers and their demographics, interests, engagement levels etc. This allows you to better understand your audience and create more targeted messaging and content.
• Competitive Benchmarking – Track and benchmark your LinkedIn presence against competitors. See how you compare on metrics like followers, content engagement, employee advocacy etc.
• Lead & Contact Management – Identify and manage new leads from LinkedIn to drive more conversions. Oribi organizes leads into pipelines and enables one-click connection requests.
• Automated Messaging – Schedule and automate customized messages to LinkedIn profiles or groups. This allows you to efficiently nurture leads and engage your audience.
• Content Recommendations – curates and recommends high-performing, relevant content that you can easily share on LinkedIn to increase engagement and followers.
• Employee Advocacy – Make it easy for your employees to share company content updates. This expands your reach and improves credibility.

In summary, oribi LinkedIn provides powerful analytics, automation and engagement capabilities to help marketers successfully grow and manage their LinkedIn presence.

Why use oribi LinkedIn?

There are several key reasons why marketers should consider using oribi LinkedIn:

• Get More From LinkedIn Data – LinkedIn provides limited native analytics. Oribi LinkedIn goes much deeper, giving you breakdowns of your audience demographics, interests, content engagement etc. for smarter marketing.
• Save Time – Automation capabilities like auto-messaging and employee advocacy save tons of time over manual processes.
• Increase Conversions – More insight into your audience and automation to engage them leads to more conversions of followers into leads and customers.
• Benchmark Performance – Track your LinkedIn performance vs. competitors to better focus your efforts and improve results.
• Flexible and Affordable – Oribi offers flexible payment plans to fit any budget. And free trial with no credit card required.

For most marketers, doing more with their LinkedIn presence is a priority. But lacking time and resources makes execution a challenge. Oribi LinkedIn provides the analytics, automation and benchmarking to get more impact from your LinkedIn efforts with less effort.

What LinkedIn data does oribi LinkedIn track?

Oribi LinkedIn integrates with LinkedIn’s APIs to track and collect a wealth of useful data. Key LinkedIn data tracked by Oribi includes:

• Company Page Followers – Names, titles, locations of followers plus follower growth over time.
• Employee LinkedIn Profiles – Track all employees connected to your company pages along with their profile stats.
• Content Performance – Impressions, clicks, engagement, shares, comments for all content.
• Competitor Presence – Followers, content engagement etc. for competitor company pages.
• Lead Contact Info – Name, title, company details of new leads from LinkedIn.
• Audience Demographics – Breakdowns of followers by job role, gender, location and more.

Having all this LinkedIn data automatically tracked and organized in one place is invaluable for understanding your audience, creating effective messaging and benchmarking performance.

What are the key features of oribi LinkedIn?

Here is an overview of some of the top features included with oribi LinkedIn:

• Audience Insights – Detailed demographic data on your followers to understand who they are.
• Content Analytics – Impressions, engagement metrics and UTM tracking for your LinkedIn content.
• Competitive Benchmarking – Graphs and reports to compare your presence to competitors.
• Lead Management – Track and manage new leads from LinkedIn in organized pipelines.
• Auto Messaging – Schedule and send customized messages to new leads or followers.
• Re-Targeting Ads – Automatically create customized LinkedIn ads targeting previous visitors to your website.
• Content Recommendations – Get suggestions for high-performing content to share on LinkedIn.
• Alerts and Notifications – Real-time alerts when important metrics exceed thresholds.

Having these features optimized specifically for harnessing the power of LinkedIn makes it much easier to execute effective LinkedIn marketing campaigns.

What types of reports does oribi LinkedIn provide?

Oribi LinkedIn comes packed with a wide range of pre-built reports to analyze important LinkedIn marketing metrics. Key report types include:

• Audience Reports – Follower demographics and interests, follower growth and churn rate reports
• Content Reports – Content engagement, shares, clicks, impressions, UTM tracking reports
• Lead Reports – New leads over time, leads by source, lead pipeline reports
• Competitive Reports – Followers, content engagement comparison reports vs competitors
• Employee Reports – Employee advocacy participation, employee profile strength reports
• Ad Reports – Impressions, clicks, costs, conversion tracking for LinkedIn ads

The ability to quickly and easily generate these reports makes analyzing the impact of your LinkedIn efforts much simpler. And the insights unlocked help you continually refine and improve your LinkedIn strategy.

How does oribi LinkedIn integrate with LinkedIn?

Oribi LinkedIn integrates with the LinkedIn API (application programming interface) to pull data and power its features. Key integrations include:

• LinkedIn APIs – Access to LinkedIn Platform APIs for data collection and social posting.
• LinkedIn Matched Audiences – Match website visitors to LinkedIn profiles for targeted ads.
• LinkedIn Lead Gen Forms – Send form submissions to Oribi as tracked leads.
• LinkedIn Analytics – Pull campaign cost, impression and demographic data.
• LinkedIn Company Pages – Auto post updates, analyze followers and engagement.

Leveraging these integrations, Oribi can collect crucial LinkedIn data and activate features like ad targeting and auto-messaging that deliver results.

How does oribi LinkedIn’s pricing work?

Oribi LinkedIn is priced on a subscription model based on the number of LinkedIn Company Pages you wish to manage and track. Pricing tiers are as follows:

Volume discounts are available if you wish to manage a large number of Company Pages. A free 14-day trial is also available to test drive the platform.

How do I get started with oribi LinkedIn?

Getting started with oribi LinkedIn only takes a few quick steps:

1. Sign up for a free Oribi account online.
2. Connect your LinkedIn Company Pages that you wish to track.
3. Use the platform dashboard to access your LinkedIn data, automation tools and reports.
4. Set up lead integrations, custom alerts and other features.
5. Check the Oribi blog and help docs if you need any assistance.

Oribi also provides exceptional onboarding support and customer success management to help you get the most value. With its intuitive interface and robust feature set, you can start uncovering powerful LinkedIn insights in no time!

What are some oribi LinkedIn success stories?

Numerous businesses and marketers have achieved excellent results after adopting the Oribi LinkedIn management platform. Here are a few success stories:

• Marketing agency GreenSpace used Oribi LinkedIn to double their content engagement and gain 11,000 new organic followers within 6 months.
• Software company Cordial saw a 37% increase in LinkedIn lead conversion rate by using Oribi LinkedIn to automatically notify sales of new leads.
• Retailer MODA Operandi drove a 22% increase in site traffic from LinkedIn by using Oribi LinkedIn’s audience insights for more targeted content and ads.
• Managed service provider NexusTek achieved a 55% reduction in LinkedIn management time by leveraging auto-sharing and auto-messaging.

Based on results like these, it’s clear that investing in a dedicated LinkedIn management platform like Oribi can yield big dividends for boosting your LinkedIn marketing performance.

Conclusion

In summary, Oribi LinkedIn is a powerful software platform that provides marketers with the tools and data needed to maximize their LinkedIn efforts. Key benefits include:

• Detailed LinkedIn audience and company page analytics
• Automation for messaging, posting and lead management
• Benchmarking to compare against competitors
• Flexible pricing plans with free trial available

For organizations looking for an effective all-in-one solution to gain more value from LinkedIn, Oribi should absolutely be considered. The platform equips you with the data and automation required to outperform on LinkedIn at enterprise scale.