Having the right sized logo for your company on LinkedIn is important for building your brand and looking professional. The ideal logo size will ensure your image looks crisp and clear across desktop and mobile devices. Here are some tips on determining the best logo size for your LinkedIn presence.
LinkedIn Profile Photo Logo Size
Your LinkedIn profile photo appears in several locations across the platform including your profile page, feed posts, and messages. For the profile photo, LinkedIn recommends uploading an image that is 400 x 400 pixels with an aspect ratio of 1:1. This ensures your logo looks sharp on high resolution displays.
Some key profile photo logo size guidelines from LinkedIn:
- Minimum size: 200 x 200 pixels
- Ideal size: 400 x 400 pixels (1:1 aspect ratio)
- Maximum size: 20MB
- File types: JPG, GIF, or PNG
At 400 x 400 pixels, your logo will display crisply on profile pictures shown across desktop, mobile web, and LinkedIn’s iOS and Android apps.
LinkedIn Cover Photo Logo Size
Your cover photo appears at the top of your LinkedIn profile and is a key branding opportunity. For the cover image, LinkedIn recommends 1584 x 396 pixels to ensure high image quality across device screens.
Some key cover photo logo size tips:
- Dimensions: 1584 x 396 pixels (4:1 aspect ratio)
- File size: 4MB maximum
- File types: JPG, PNG, or GIF
- Your logo should fit nicely within the central 50% of the image
With dimensions of 1584 x 396 pixels, your cover photo and logo will look great on desktop and mobile. Be sure to position your logo in the middle portion of the cover photo.
LinkedIn Group Logo Size
Having a logo for your LinkedIn Group can help brand your Group and create a professional appearance. The recommended logo size for LinkedIn Groups is 300 x 300 pixels with an aspect ratio of 1:1.
Key LinkedIn Group logo size guidelines:
- Minimum dimensions: 128 x 128 pixels
- Ideal dimensions: 300 x 300 pixels (1:1 aspect ratio)
- Maximum file size: 5MB
- File types: JPG, GIF, or PNG
At 300 x 300 pixels, your LinkedIn Group logo will look sharp across desktop and mobile platforms. Be sure the image is at least 128 x 128 pixels for it to be accepted by LinkedIn.
LinkedIn Company Logo Size
Your LinkedIn Company Page is a great place to showcase your brand. LinkedIn recommends a logo size of 300 x 300 pixels with an aspect ratio of 1:1 for Company Pages.
Key Company Page logo size tips:
- Minimum size: 200 x 200
- Ideal size: 300 x 300 (1:1 aspect ratio)
- Maximum file size: 5MB
- File types: JPG, GIF, PNG
At 300 x 300 pixels, your company logo will display crisply on your Company Page header visible across LinkedIn. Be sure your logo meets the 200 x 200 pixel minimum.
LinkedIn Ad Image Logo Size
LinkedIn ads allow you to upload custom images to help your ad stand out. The recommended image size for LinkedIn ads is 1200 x 627 pixels with an aspect ratio of 1.91:1.
Key LinkedIn ad image logo size tips:
- Dimensions: 1200 x 627 pixels (1.91:1 aspect ratio)
- File size: 5MB maximum
- File types: JPG, GIF, or PNG
- Logo should fit nicely in the image without being warped
At 1200 x 627 pixels, your ad image and logo will display nicely in LinkedIn ad units across desktop and mobile. Just be sure your logo fits cleanly within the image borders.
LinkedIn Post Image Logo Size
When sharing articles, images, or updates to your LinkedIn feed, you can include logos and graphics. The recommended image size for LinkedIn feed posts is 1200 x 628 pixels with an aspect ratio of 1.91:1.
Key tips for logos in LinkedIn feed post images:
- Dimensions: 1200 x 628 pixels (1.91:1 aspect ratio)
- File size: 5MB maximum
- File types: JPG, GIF, PNG
- Logo should fit nicely in the image without distortion
At 1200 x 628 pixels, your feed post images will look great with your logo displayed clearly across desktop and mobile app feeds.
LinkedIn Message Logo Size
You can include logos and images in LinkedIn messages to recipients. The recommended image size for LinkedIn messages is 700 x 700 pixels with a 1:1 aspect ratio.
Key tips for logos in LinkedIn messages:
- Dimensions: 700 x 700 pixels (1:1 aspect ratio)
- File size: 25MB maximum
- File types: JPG, GIF, PNG
- Logo should fit cleanly without distortion
At 700 x 700 pixels, your message images will display well on mobile and desktop with your logo looking sharp and clear.
Quick Tips for Optimizing Your LinkedIn Logo
Here are some quick tips to optimize your LinkedIn logo across all the platform touchpoints:
- Use a 1:1 aspect ratio for profile, group, company logos
- Go with 1200 x 628 pixels for feed posts and ads
- Stick to recommended dimensions for each logo placement
- Keep file sizes under the maximums
- PNGs provide transparency, JPGs are great for photos, GIFs allow animation
- Always use high resolution source images
- Double check that your logo fits cleanly in images
- Check how it looks on both desktop and mobile
Following LinkedIn’s recommended specifications and these tips will ensure your logo looks visually consistent and professional across the platform.
Ideal Logo Sizes for Different LinkedIn Touchpoints
To summarize, here are the ideal logo sizes for different LinkedIn placements:
Placement | Dimensions | Aspect Ratio |
---|---|---|
Profile Photo | 400 x 400 pixels | 1:1 |
Cover Photo | 1584 x 396 pixels | 4:1 |
Group Logo | 300 x 300 pixels | 1:1 |
Company Logo | 300 x 300 pixels | 1:1 |
Ad Image | 1200 x 627 pixels | 1.91:1 |
Feed Post Image | 1200 x 628 pixels | 1.91:1 |
Message Image | 700 x 700 pixels | 1:1 |
Using properly sized logos tailored to each LinkedIn touchpoint ensures your brand looks polished and professional.
Account for Retina/HiDPI Displays
With the proliferation of high resolution “Retina” displays on smartphones, tablets, and laptops, you’ll want to account for higher pixel density screens when preparing your LinkedIn logos.
Some tips for handling high pixel density:
- Create logo assets at twice the dimensions of LinkedIn’s recommendations (e.g. 800 x 800 px profile photo instead of 400 x 400)
- Save logos as SVG vector files which scale crisply rather than pixelated
- Use high resolution PNGs instead of JPGs for sharper quality
- Double check sharpness on a Retina device screen if possible
By building in support for high pixel density screens, your LinkedIn logos will look extra crisp on the latest mobile devices and laptops with enhanced displays.
Create Versions for Light & Dark Mode
To account for LinkedIn’s light and dark modes, consider designing two versions of your logo.
Tips for light and dark logos:
- Light version for LinkedIn’s default white backgrounds
- Dark version for LinkedIn’s dark mode gray backgrounds
- Dark logos look best in #000000 black
- Light logos look best in #FFFFFF white
- Test to ensure your logo colors have enough contrast
With light and dark logo variations, your brand identity shines through no matter the LinkedIn interface mode a user prefers.
Conclusion
By following LinkedIn’s guidelines and best practices for optimizing your logo size, resolution, and contrast, you can craft a versatile logo asset that looks great throughout your LinkedIn presence.
Key takeaways include:
- Use the ideal dimensions for each LinkedIn logo placement
- Account for Retina displays with higher resolution assets
- Create light and dark logo versions
- Double check logo scaling across device screens
- Focus on crisp quality through vector sources and PNGs
With these tips in mind, you can upload polished, professional logos to all your LinkedIn branded assets. An optimized logo is a key component of maintaining a cohesive brand image across your LinkedIn Company Page, Groups, ads, posts, and more.