Having a strong LinkedIn presence is crucial for business success in today’s digital age. With over 722 million users worldwide, LinkedIn is the go-to platform for establishing a professional brand, networking, generating leads, and driving traffic to your business. However, creating standout LinkedIn content that engages your target audience can be a challenge.
Posting relevant, valuable content consistently is key to getting noticed on LinkedIn. But what exactly should you post? Here are some of the best types of content to share on LinkedIn to promote your business effectively.
Industry News and Updates
Staying on top of the latest news and trends in your industry is a great way to position yourself as a thought leader. Share articles, infographics, and statistics providing insights about emerging technologies, new research, influential people, company developments, and more in your niche.
Industry update posts demonstrate your expertise and familiarity with what’s happening in your field. They also spark discussion and enable you to join relevant conversations, increasing your visibility. Just make sure your commentary provides unique perspectives, instead of just sharing others’ content alone.
Expert Advice and How-To’s
LinkedIn users are there to network, learn, and advance their careers. So educational posts that offer pro tips, how-to guides, and expert advice are always popular. Share best practices, secrets of success, guidelines, techniques, skills development content, and more in your area of expertise.
For example, if you run a digital marketing agency, create posts with titles like:
- 10 Steps to Creating a High-Converting Landing Page
- Beginner’s Guide to SMM: How to Grow Your Social Following
- SEO Audit 101: How to Boost Your Search Rankings
This establishes your authority and demonstrates the value you can provide. Just ensure the advice is practical and actionable for your audience.
Business Wins and Milestones
Everyone loves a success story. Share key accomplishments, wins, launches, campaigns, and milestones from your business on LinkedIn. Outline what the achievement was, why it matters, and how it was accomplished.
For example, you could share the successful results of a marketing initiative: “Our recent social media campaign generated 2 million impressions and 800 new followers last month! By tailoring our messaging to the audience’s pain points, we created truly engaging content.”
This shows you’re an expert who gets results. Make sure to frame achievements professionally, avoiding overly self-promotional language.
Client and Customer Stories
Case studies, testimonials, and client success stories make powerful LinkedIn posts. Demonstrate how you solved a problem or added value for a customer by outlining:
- The client’s challenge
- Your solution
- The results achieved
For example: “Client X was struggling to drive traffic to their new ecommerce site. By optimizing their SEO titles and meta descriptions, we increased organic traffic by 75% in just 3 months.”
This social proof builds trust and convinces potential customers your business delivers. Ensure you have the client’s consent before sharing any information.
Relevant Images, Infographics and Statistics
Eye-catching visuals are key to stopping the LinkedIn scroll. Images, infographics, charts, and graphs illustrating insightful stats and data perform very well. But generic stock photos should be avoided – the visuals must offer value for your audience.
For example, an HR consultant could create an infographic showing employee retention rates across different industries. A marketing agency might design an image with statistics on video marketing ROI. The visuals should clearly and concisely communicate your message.
Behind-the-Scenes Content
Give LinkedIn users a peek behind the curtain of your business with behind-the-scenes content. Share photos, videos, and posts giving insider perspectives on what goes on in your company. You might showcase employees hard at work, a new office, a company retreat, brainstorming and planning sessions, and more.
This content shows the human side of your brand. It gives viewers a look at the people and personalities that make up your organization. Just ensure you have permission before sharing photos of any employees.
Employee Spotlights
Speaking of your employees, featuring team members in LinkedIn posts is an excellent idea. Share spotlights showing new hires, promotions, award winners, employee milestones, and achievements.
For example: “Congratulations to [name] on reaching their 10 year work anniversary! [Name’s] dedication and contributions have been invaluable to our success.” This helps humanize your brand and builds employee morale.
Job Openings and Company Culture
If you’re seeking to recruit talent to your organization, share job openings and promote your company culture. Job posts spread awareness of opportunities and attract qualified candidates. While highlighting company culture – such as your values, team activities, work environment, and employee benefits – makes your business appear more appealing to work for.
For instance, you could share photos of a team volunteering event alongside a post: “Our staff regularly volunteers and gives back to the local community. We believe in making a positive social impact and supporting causes close to our hearts.”
Informative Video Content
Video content has a powerful impact on LinkedIn. Post company overview videos, FAQ videos, explainer videos, video tutorials, video blogs, live video, and more to share helpful information. Videos boost engagement and enable you to showcase your brand personality.
For example, as a personal trainer you could share: “Check out this quick video tutorial I filmed on how to do a perfect plank with proper form. Let me know if you have any other questions on getting started with strength training!”
Responses to Current Events
Commenting on major news, cultural moments, holidays, and trends shows you’re timely, culturally aware, and listening to your audience. It allows you to start relevant conversations and demonstrate your perspective.
For example, on International Women’s Day, a law firm could share: “This #InternationalWomensDay, we’re proud to celebrate and support the accomplishments of all women within the legal profession and beyond.”
Just ensure your responses are thoughtful and align with your brand values. Don’t exploit issues or make insensitive remarks.
Live Events and Webinars
Hosting and promoting live events are impactful LinkedIn activities. Share events your company is hosting such as conferences, trainings, seminars, and webinars. Or consider going live or hosting a LinkedIn Live video to engage directly with your audience in real time.
Promote the key details – date, time, registration links, speakers, and what attendees can expect to learn. Following up with recaps, highlights, and takeaways is also beneficial.
Thought Leadership Content
Establish yourself as an industry thought leader by sharing articles, presentations, whitepapers, and guest blog posts with original perspectives, research, and insights. Your goal is to spark interesting discussions and position your expertise.
For example, the CEO of a design firm could share a presentation on emerging logo and branding trends. Or a marketing thought leader could publish a blog post with predictions for how social media will evolve.
Polls, Surveys, and Quizzes
Interactive polls, surveys, and quizzes encourage high engagement on LinkedIn. Pose intriguing questions to your audience and encourage participation and sharing. You could ask for opinions on industry issues, gather data on problems in your niche, or test knowledge with fun quizzes.
Consider tools like SurveyMonkey and Typeform to easily create surveys, then analyze the findings in future posts. This engages your audience and provides valuable insights.
Hashtags
Using relevant hashtags helps more users discover your content in LinkedIn’s search results and feeds. Research and include popular hashtags used in your industry – such as #SMM for social media marketing. You can also create branded hashtags related to your company and content.
However, avoid using too many meaningless general hashtags like #business, #success, or #motivation. Only include hashtags that fit naturally within your posts and help surface your content.
Cross-Promotion
Cross-promote by sharing content from your company’s blog, podcasts, YouTube channel, other social platforms, email newsletters, and website. Repurposing valuable content maximizes your reach.
For example, you could share: “Check out the video I just uploaded to my YouTube channel with 5 business productivity hacks!” along with a link. Just ensure you have the rights to reuse the content.
Engagement Tricks
To boost engagement, ask questions, encourage shares, highlight user generated content (UGC), request feedback, and prompt discussions. For example:
- “What’s your top productivity tip for entrepreneurs? Share below!”
- “Have you tried our new product yet? We’d love to hear your feedback.”
Responding to comments and liking followers’ posts also increases engagement. Make engaging part of your regular routine.
Conclusion
Posting valuable, relevant content consistently is key to LinkedIn success. Focus on sharing a mix of industry news, company updates, best practices, client stories, thought leadership, and interactive content. Stay consistent, be engaging, and show your expertise to build an influential presence.
What tips do you have for creating standout LinkedIn content? Share your thoughts in the comments below!