LinkedIn carousel posts are a great way to showcase multiple images, videos, or content in one post. However, some users run into issues when trying to create carousel posts on LinkedIn. There are a few potential reasons why you may not be able to create a LinkedIn carousel post.
You don’t have the feature enabled
The ability to create carousel posts is not enabled for every LinkedIn user. LinkedIn rolls out new features gradually, so even if your connections can create carousel posts, you may not have access yet. Check your LinkedIn post editor to see if the carousel post option is available. If not, you’ll need to wait until LinkedIn enables the feature for your account.
Your account is restricted
In some cases, LinkedIn may restrict certain features for accounts that violate their policies. If your account has been restricted due to violations, you may lose the ability to create carousel posts. You would need to appeal the restriction on your account in order to regain full posting capabilities.
You’re using the wrong platform
Make sure you are trying to create the carousel post directly on LinkedIn. The carousel post option is only available on LinkedIn’s website and mobile app, not on other social media platforms. If you’re trying to use a scheduling tool or third-party app, carousel post functionality may not be supported.
There’s a technical issue
Like any software, LinkedIn may have bugs or glitches that cause certain features to malfunction temporarily. Try closing and relaunching the LinkedIn app or refreshing the website to see if that fixes any carousel post issues. If the problem persists, it’s likely a technical problem on LinkedIn’s end. Reporting the issue to LinkedIn can help them investigate and resolve the problem.
If you are sure that your account should have access to carousel posts, here are some troubleshooting tips to try:
- Make sure you have the latest version of the LinkedIn app
- Check LinkedIn’s status page for any known issues
- Try creating the post on LinkedIn’s website if on the app
- Log out and log back into your LinkedIn account
- Clear the cache and data for the LinkedIn app
- Try posting from a different device and network
- Contact LinkedIn customer support for assistance
Requirements for LinkedIn Carousel Posts
If the carousel option is showing up for your account, make sure your post meets LinkedIn’s requirements:
Up to 10 images or videos per post
You can include up to 10 slides in your carousel, each containing one image, video, or link. Go beyond 10 and LinkedIn will not allow you to post it.
Square media for best results
LinkedIn recommends using square images and videos for the best visual results in carousel posts. Horizontal or vertical rectangles may get cropped awkwardly.
Minimum dimensions of 300×157 pixels
Each image or video in your carousel must meet minimum dimensions of 300 pixels wide by 157 pixels tall. Smaller media will get rejected when posting.
Text limit of 300 characters per slide
When adding a caption to each slide, keep it under 300 characters. Longer text will get cut off in the carousel post.
Link to landing page for each slide
You can include a unique URL link behind each slide in your carousel post. This allows viewers to click through for more info.
|Number of slides
|Up to 10
|Slide media dimensions
|Minimum 300 x 157 pixels
|Text per slide
|Up to 300 characters
|Unique URL per slide
Follow these best practices when creating LinkedIn carousel posts for the best results:
Engaging mixed media
Combine images, videos, and links in your carousel to keep it interesting. Don’t overload with just one type of content.
Use images, design, and text that align with your brand for a cohesive look. Avoid mixing contrasting styles.
Include click-through links that encourage your target actions, like visiting your site or making a purchase.
Keep the text short, scannable, and compelling. Grab attention with brief captions of 100-200 characters.
Arrange your carousel slides in an order that tells a story and keeps viewers swiping through.
You can optimize LinkedIn carousel posts to drive more engagement:
Lead with your best slide
Hook your audience right away with the most eye-catching photo or video as the first slide.
Use captions strategically
Well-written captions can entice viewers to click through or simply convey the story on each slide.
Test different CTAs
Try different click-through links and text to see which CTAs resonate most with your audience.
Check LinkedIn Analytics to see which slides are getting the most clicks and shares to inform future posts.
Promote your post
Use LinkedIn advertising tools to promote your carousel post and reach a wider audience.
When used effectively, LinkedIn’s carousel post feature can be a powerful way to tell visual stories, highlight products or services, and amplify your messaging. By following LinkedIn’s requirements and incorporating best practices, you can create compelling carousels that generate strong engagement from your target audience. Pay attention to performance metrics to continuously refine your approach. With the right strategy, your LinkedIn carousel posts can become an impactful part of your overall social media marketing.