LinkedIn carousels are a great way to showcase your brand, products, services, thought leadership, and more on your LinkedIn company page. Carousels allow you to share multiple pieces of content in an eye-catching, easy-to-consume format. But why should you use LinkedIn carousels specifically? Here are some of the key benefits:
Increase engagement
Carousels stand out in the LinkedIn feed and attract more attention than regular posts. The sliding image format is naturally engaging and entices visitors to click through and interact with your content. Studies show carousels can increase engagement by 2-3x compared to regular posts. More engagement means more views, clicks, reactions, comments, and shares.
Share more content
Each carousel can contain up to 10 cards, allowing you to pack a lot of value into one post. You can cover a range of topics, promote multiple pieces of content, and tell a bigger brand story. Cramming so much content into a standard post would be overwhelming, but a carousel sequence makes it digestible.
Showcase visually appealing content
Carousels are designed for visual content. Each card contains an eye-catching image or graphic that grabs attention as users scroll through their feed. You can share videos, photos, illustrations, presentations, and documents in a visually appealing way. Visuals tend to perform better than text-heavy posts.
Adapt easily for mobile
Over 90% of LinkedIn usage comes from mobile devices. Carousels provide an optimized mobile experience, expanding to full screen width on small screens. The touch-friendly scrolling functionality works seamlessly on smartphones and tablets. Mobile adaptability is essential for any LinkedIn content.
When to use LinkedIn carousels
Here are some of the best uses and situations for LinkedIn carousels:
Product launches
Promote a new product or service release by creating a carousel to showcase features, visuals, customer testimonials, demo videos, and other relevant content.
Events
Before, during, and after events, use carousels to share agendas, speaker bios, recordings, highlights, quotes, images, and more.
Ebooks and guides
Promote an in-depth lead magnet by highlighting key sections, graphics, pull quotes, and your call to action in a carousel sequence.
Campaigns and initiatives
For causes, campaigns, or company initiatives, a carousel can concisely communicate objectives, actions, results, and stories.
Company news
Make company announcements more visual and engaging by creating a carousel with images, videos, employee highlights, and content.
Industry and trend reports
Summarize research, reports, and insights by pulling out data, charts, key findings, and recommendations into a carousel.
Employee spotlights
Highlight outstanding team members by showcasing their photos, achievements, videos, customer feedback, and stories in a carousel post.
Customer spotlights
Build social proof by creating case studies and customer testimonials in a rotating carousel sequence.
Carousel best practices
Follow these best practices when creating and sharing LinkedIn carousels:
Lead with a strong image
The first card needs to catch attention, so use an eye-catching photo, graphic, or video screenshot. Avoid text-heavy slides.
Highlight key information
Each card should communicate one main message, statistic, or piece of content – keep it concise. Don’t overload cards with too much text.
Use relevant media
Incorporate videos, photos, illustrations, slideshares, graphics, and documents – whatever visuals help tell your story.
Write snappy copy
Write short catchy headlines and descriptions for each card. You have limited space, so get straight to the point.
Find the right mix of content
Strike a balance between text, visuals, and multimedia. Too much of any one element can make the carousel boring.
Tell one unified story
Tie the entire carousel together around one cohesive theme or narrative. Don’t bounce between disconnected ideas.
Limit each carousel to 7-10 cards
Any more than 10 cards risks overwhelming people. Keep it short and impactful. You can always create multiple carousels on a topic.
Space out and pin carousels
Don’t share too many carousels at once. Space them out over weeks and months. Also consider “pinning” carousels to the top of your Page for maximum exposure.
Promote your carousel
Share a link to the carousel post on other channels like Twitter, Facebook, and email. Promote it to followers in multiple places.
Analyze performance
Use LinkedIn’s analytics to see which types of carousels and content perform best. Refine your strategy based on insights.
Optimize for mobile and desktop
Preview how your carousel looks on both mobile and desktop before publishing. Adjust so it’s readable, engaging, and effective across devices.
LinkedIn carousel examples
Here are some excellent examples of LinkedIn carousels from top brands:
| Brand | Carousel Topic |
|---|---|
| HubSpot | Product Updates |
| Hootsuite | Employee Spotlights |
| Forbes | Event Highlights |
| IBM | Thought Leadership |
| Salesforce | Corporate Social Responsibility |
As you can see, top brands leverage LinkedIn carousels to share a wide range of content that engages their target audience and builds their brand.
Conclusion
LinkedIn carousels provide an excellent way to package and present multiple pieces of content in an engaging, visually compelling format. Carousels boost visibility and engagement compared to regular posts. They are flexible and adaptable for promoting products, events, content, campaigns, announcements, and more. Follow best practices when creating carousels in order to maximize their impact and performance. Add carousels to your LinkedIn marketing strategy to connect with your audience in a more captivating way.