Yes, it is possible to loop an MP4 video on LinkedIn. LinkedIn supports uploading and looping MP4 videos in posts. When you upload an MP4 video, there is an option to “Loop video” which will cause the video to repeat continuously as it plays. This can be useful for creating simple, short animated clips or visuals to accompany your posts.
What is an MP4 file?
MP4 is a digital multimedia container format most commonly used to store video and audio but can also be used to store other data such as subtitles and still images. Here are some key details about MP4 files:
- MP4 is a standard file format and is supported by most web browsers, media players, mobile devices and other software.
- MP4 files use MPEG-4 codecs for compression, allowing for smaller file sizes while maintaining quality.
- The MP4 container can contain video files encoded with H.264 video codec and audio files encoded with AAC audio codec, which are commonly supported codecs.
- MP4 supports high quality video playback and offers a good balance between quality and file size.
- MP4 files have the .mp4 file extension.
In summary, the MP4 format provides a versatile, compressed and web-friendly way to store and playback digital video with high quality.
Uploading MP4 videos on LinkedIn
Uploading an MP4 video on LinkedIn is straightforward:
- When creating a new post, click on the “Add media” button.
- Select “Upload video”.
- Choose your MP4 video file from your computer or device storage.
- LinkedIn will process and transcode the video if needed.
- Preview the video and edit the thumbnail image if desired.
- Click “Done” and the video will be inserted into your post.
The video will appear in your post along with playback controls.
LinkedIn supports up to 5 minute long MP4 videos that are under 100MB in size. Keep your videos short and optimize the MP4 compression to meet these limits.
How to loop a video on LinkedIn
When uploading an MP4 video on LinkedIn, there is a “Loop video” checkbox option:
Checking this box will cause your video to replay continuously when people view your post. The video will loop endlessly as it plays back.
This looping makes MP4 ideal for short animated clips, visuals or product demonstrations that you want viewers to watch on repeat.
MP4 looping use cases
Here are some examples of effective ways businesses can use looping MP4 videos on LinkedIn:
- Showcase a simple product animation or demo
- Create a promotional or brand awareness clip
- Highlight company core values with an animated explainer
- Share an attention-grabbing stats video
- Loop an energetic boomerang-style clip from an event
- Feature team highlights or employee spotlights
Short, looping videos can help capture attention and convey memorable visual messages to your audience.
Best practices for looping MP4 videos
To get the most impact from looping MP4 videos on LinkedIn, follow these best practices:
- Keep clips short, under 30 seconds is ideal.
- Optimize the file size – under 10MB is recommended.
- Use high quality MP4 encoding settings for smooth playback.
- Pick visually striking and engaging video content.
- Add text overlays to focus the message.
- Ensure intros/outros flow seamlessly when looping.
- Test looping on different devices before posting.
Well-designed and eye-catching MP4 loops can capture attention amid the busy LinkedIn feed.
Pros of looping MP4 videos
Here are some of the benefits of looping MP4 videos on LinkedIn:
- Concise messaging – Looping videos distill messages into bite-sized, repeatable clips.
- Eye-catching – Movement and motion stands out in the feed.
- Versatile – MP4 can showcase a range of multimedia content.
- Readable – The universal MP4 format plays on most devices.
- Lightweight – Compressed MP4 files minimize file sizes.
- Measurable – You can track video views and engagement.
Potential drawbacks
However, there are also a few drawbacks to keep in mind:
- Less information – Short looping videos provide less detailed information.
- Limitations – LinkedIn limits videos to 100MB and 5 minutes.
- One-dimensional – Viewers may tire of repetitive looping content.
- Temporary – Looping videos are often more ephemeral and less evergreen.
Conclusion
In summary, MP4 video files can be uploaded and looped continuously on LinkedIn posts. This provides an impactful way to capture attention with concise, visual messaging. Follow best practices like short lengths and optimized encoding to create effective looping videos. Consider both the advantages of bite-sized shareable clips and potential drawbacks of repetitiveness when looping MP4s. Overall, it’s a flexible and engaging multimedia option for businesses to showcase content on LinkedIn.
Frequently Asked Questions
Can I upload videos longer than 5 minutes?
No, LinkedIn has a limit of 5 minutes for uploaded video lengths. Any videos longer than 5 minutes will be truncated when uploaded.
Is there a file size limit for videos?
Yes, LinkedIn requires uploaded videos to be under 100MB in file size. Larger videos will need to be compressed or reduced in size before uploading.
Do all MP4 videos work on LinkedIn?
Most standard MP4 files will work, but LinkedIn recommends MP4 videos encoded with H.264 video and AAC audio for best results. Very high resolution or non-standard encodings may not upload properly.
Can I loop a video natively uploaded to LinkedIn?
No, the looping option only works with MP4 and other video files manually uploaded to LinkedIn. Videos natively uploaded directly to LinkedIn do not have the ability to loop.
Does LinkedIn autoplay looping videos?
Looping MP4 videos will begin autoplaying when a user scrolls to them in their feed. However, autoplay can be disabled based on user preferences. Videos won’t autoplay if muted on a mobile device.
