Can LinkedIn videos loop?

Whether LinkedIn videos can loop is an important consideration for users looking to maximize their LinkedIn video strategy. Looping LinkedIn videos can help increase views and engagement by encouraging repeat watching. In this comprehensive guide, we’ll explore whether it’s possible to make LinkedIn videos loop and how to create effective looping LinkedIn videos.

The Benefits of Looping LinkedIn Videos

Looping videos on LinkedIn provide some key advantages that make them worth considering as part of your video marketing approach:

• Increased video views – A looping video will continue playing, racking up more views than a video that stops after one watch.
• Higher engagement – Viewers are more likely to comment on or react to a video that catches their attention with looping content.
• Expanded reach – Looping keeps your video top of mind, leading to more shares as viewers continue seeing it in their feeds.
• Brand building – A branded intro or outro will make an impression each time a looping video replays.
• Flexibility – You can loop a full video or just a particularly impactful segment.

In situations where you want to maximize visibility and recurring views, creating a looping LinkedIn video can be an impactful approach.

Can You Make LinkedIn Videos Loop?

Currently LinkedIn does not have built-in settings to make videos loop automatically. However, that doesn’t mean it’s impossible to create a looping LinkedIn video that provides many of the same benefits.

There are two main options for simulating a looping video on LinkedIn:

1. Upload a looping video file – Edit your video to loop seamlessly and upload the looping file to LinkedIn.
2. Add an auto-replay prompt – Include a call-to-action at the end of your video encouraging viewers to replay it.

Next, we’ll look at each of these looping LinkedIn video solutions in more detail.

Option 1: Upload a Looping Video File

The most straightforward approach is to create a video that loops automatically by editing the footage. Here are the steps:

1. Edit your video in a program like Adobe Premiere so the last frame transitions seamlessly back to the first frame.
2. Export the video without any set endpoints so it can continue looping indefinitely.
3. Upload the looping file directly to LinkedIn as you would any other video.

When viewers reach the end, the video will immediately start replay from the beginning, creating the illusion of a looping video.

The advantage of this method is you don’t have to rely on the viewer to take any action to restart the video. The disadvantage is it requires video editing software and skills to edit a seamlessly looping video.

Option 2: Add an Auto-Replay Prompt

If you don’t want to edit your video footage, another option is to add a call-to-action at the end encouraging viewers to replay your video.

For example, you could display text or narration like:

“If you enjoyed this video, please replay and keep watching for more information.”

Or use graphics like replay icons or arrows pointing back to the start.

This mimics an automatic loop by prompting the viewer to take action to restart the video from the beginning. The video itself won’t loop on its own, but you can simulate a looping effect.

The advantage here is you don’t need any video editing expertise. The disadvantage is viewers may not actually replay the video, so it relies on them following your instructions.

Best Practices for Looping LinkedIn Videos

If you want to implement either of these looping video solutions, here are some best practices to follow:

• Keep it short – Looping works best with videos under 30 seconds that deliver a concise message.
• Make it seamless – Hide the loop point with cuts between scenes or audio transitions.
• Consider captions – Captions make the loop less repetitious and more accessible.
• Use strong branding – Include logos, colors, or product visuals that reinforce your brand.
• Limit text – Avoid long blocks of text and rely more on visuals and audio.
• Check the quality – Review the looping video thoroughly before publishing.

Following these tips will help you create an effective, polished looping video.

Ideal Uses for Looping LinkedIn Videos

Certain types of videos tend to work especially well with looping:

• Product or service teasers – Highlight key features or show your product in use.
• Brand messages – Reinforce your brand values or personality.
• Event promotions – Give details on an upcoming webinar, conference, etc.
• Client testimonials – A satisfied customer can speak to your business.
• Behind-the-scenes – Show off your offices, team, or company culture.
• Instructional content – Demonstrate how to use a product or perform a task.

The repetitive nature of looping is ideal for messages you want viewers to see multiple times. Keep the purpose and audience in mind when deciding what content to loop.

Limitations to Consider

While looping LinkedIn videos can be impactful in many situations, the approach does have some limitations to keep in mind:

• Can seem repetitive – Looping the same segment too many times may frustrate some viewers.
• Not ideal for long-form content – It works best for short videos under 30 seconds.
• Requires editing skills – Looping natively requires video editing expertise.
• Viewers may not replay – With instructions to replay, viewers may ignore prompts to restart the video.
• Metrics may be inflated – Looping can increase views, but some may be repeat views from the same people.

Evaluate whether looping makes sense for your specific video content and goals. Other options like using an ordinary video, gif, or carousel may be better fits in some cases.

Tools to Create Looping LinkedIn Videos

If you want to explore making looping videos for LinkedIn, these tools can come in handy:

The best software for you will depend on your budget, complexity of editing needed, and ease of use. Test out a few options to see which editing tools work for your looping videos.

Conclusion

While LinkedIn doesn’t natively support video looping, you have options like uploading edited looping videos or prompting manual replays. Used strategically, looping video content can increase engagement and views on LinkedIn.

Focus on short, impactful segments that benefit from repetitive viewing. Follow best practices like adding captions, using strong branding, and testing your looped videos thoroughly. Evaluate whether looping is the right approach based on your specific goals and target audience.

With the right strategy, creatively looping your LinkedIn videos can help boost your marketing results and expand your reach.

What types of looping videos have you tried for LinkedIn? What benefits or challenges have you seen? Share your experiences in the comments below!