Building a strong LinkedIn presence is crucial for companies looking to grow their brand and find new customers. One of the most important elements of your LinkedIn marketing strategy should be your Company Page. This acts as the hub for all your business activities on LinkedIn.
What are LinkedIn Company Pages?
LinkedIn Company Pages operate similarly to Facebook business pages. They allow you to share content, promote products and services, and connect with customers and prospects.
When people follow your Company Page, your content will show up in their feeds. This helps increase awareness of your brand and enables you to engage your target audience.
You can use Company Pages to:
- Promote thought leadership content
- Share company news and announcements
- Drive traffic to your website
- Recruit new employees
- Connect with customers and prospects
Why are connections important?
The number of followers your Company Page has represents how many people you can potentially reach with your content. More followers mean higher visibility and engagement.
Followers of your page are also more likely to engage with your content than general LinkedIn members who simply see your posts in their feed.
Connections indicate followers who have taken the extra step to formally connect with your brand. They can be considered warm leads or existing customers.
Having lots of followers and connections signals that your company is influential, reputable, and worth connecting with.
How many connections should you aim for?
There is no one size fits all answer when it comes to how many connections your Company Page should have. The ideal number will vary based on factors like your industry, location, company size and target audience.
That said, here are some benchmarks to aim for:
- 1-10 employees: 500+ connections
- 11-50 employees: 1,000+ connections
- 51-200 employees: 2,500+ connections
- 201-500 employees: 5,000+ connections
- 500+ employees: 10,000+ connections
As a general rule of thumb, most companies should aim to have at least 500 connections to be seen as credible.
How to get more connections
Here are some tips for building up your Company Page connections:
Optimize your Company Page
Make sure you complete your Page by adding an eye-catching cover image, overview, website links, and detailed information about your products and services. This will make your Page more discoverable and appealing.
Engage your existing audience
Leverage your current customer base by encouraging them to follow your Page and like/share your content.
Run a Company Page follower campaign
LinkedIn Ads make it easy to promote your Page to target audiences based on criteria like job title, industry, location and interests.
Cross-promote through other channels
Drive followers to your Page by sharing the link via email newsletters, website banners, other social media accounts, and employee signatures.
Publish engaging content consistently
Post regularly to build an audience and be helpful and entertaining to encourage shares and connections.
Partner with influencers
Work with LinkedIn influencers like leaders, industry experts and brands to tap into their follower base.
Join relevant LinkedIn Groups
By participating in niche LinkedIn Groups, you can connect with audiences passionate about topics related to your business.
Offer exclusive deals and content
Entice followers by offering special discounts, early access to new products, or free gated content exclusively to Company Page followers.
Run LinkedIn Events
Hosting virtual events on LinkedIn is a great way to position your brand as an industry leader and attract targeted followers.
Prioritize connection requests
Don’t ignore incoming connection requests – respond promptly to build relationships with prospects.
Automate outreach
Tools like Dux-Soup or Linked Helper can help you send automated (but personalized) connection requests to qualify prospects.
Focus on quality connections
While the number of Page connections is important, you also need to pay attention to the quality of your followers.
Better to have 500 engaged followers who regularly interact with your brand, compared to 5,000 inactive connections.
Here are some signs of quality followers:
- They work in your target industry or niche
- They engage with your posts by liking, commenting and sharing
- They visit your LinkedIn Page and website
- They mention your brand on social media
- They connect with your employees on LinkedIn
Focus on nurturing these types of followers, as they can become loyal customers and brand advocates.
Use LinkedIn analytics
LinkedIn provides Page admins with free analytics under the ‘Followers’ tab. Here you can gain insights like:
- Follower growth over time
- Follower locations
- Follower job functions and seniority
- Top content in terms of engagement
Use these insights to identify new audiences to target and create content that resonates.
Key takeaways
Building a solid base of followers and connections for your LinkedIn Company Page should be an ongoing effort. Here are some key tips to remember:
- The more connections the better, but aim for at least 500
- Leverage existing channels and LinkedIn tools to get the word out
- Post regular, engaging content to build a loyal audience
- Focus on quality followers in your target niche
- Analyze follower demographics and content metrics to optimize
With a little time and effort, you can establish an authoritative LinkedIn presence that connects your brand with the right audiences.
Start by completing your Company Page, and then begin networking and sharing valuable content. Monitor what resonates with your followers and continue fine-tuning your strategy.
Before long, you’ll have built a thriving community of brand advocates helping drive real business results.
The key is consistency. Commit to investing time in your Company Page each week, and you’ll see the connections and opportunities flow.
Building an engaged following on LinkedIn takes persistence, but the long-term rewards for your brand make it well worth the effort.
So sharpen your social media skills and get ready to connect! With the right know-how, you can turn LinkedIn into one of your most valuable marketing assets.
Remember to constantly provide value for your audience above pitching your products. Establish your brand as a trusted leader, and the sales will follow.
Now get out there and start connecting! All it takes is a little focus on growing your Company Page, one quality follower at a time.
Before you know it, you’ll have built an audience of loyal brand advocates ready to help your business succeed.
Frequently Asked Questions
How many LinkedIn connections are good?
There is no single ideal number of LinkedIn connections that applies to everyone. However, most experts recommend having at least 500 connections to be seen as credible. The more connections you have, the wider your potential reach will be on LinkedIn.
How many followers should a business page have?
As a general rule, aim for at least 500 followers for a credible Company Page presence. Larger companies with over 500 employees should aim for 10,000+ followers. Focus on building an engaged audience in your niche vs vanity metrics.
How do I increase connections on LinkedIn?
Some tips for getting more LinkedIn connections include optimizing your profile, regularly posting engaging content, connecting with people you know, joining Groups, and leveraging tools like LinkedInAds and automated outreach messages.
How do I increase my LinkedIn connections fast?
To quickly increase LinkedIn connections focus on connecting with existing contacts, engaging with your audience by liking/commenting, joining active Groups, running ads, encouraging employees connections, and automating personalized invitations.
Is 500 LinkedIn connections good?
Yes, 500+ connections is generally seen as a respectable amount and will help boost your credibility. However, you shouldn’t stop at 500. Keep networking consistently to build an engaged community of followers for your personal or Company Page.