LinkedIn advertising is an effective way for businesses and individuals to promote their products, services, content, and more to the LinkedIn community. With over 722 million members worldwide, LinkedIn provides access to a huge professional network.
To set up LinkedIn ads, you need to create a LinkedIn ad account and associate it with either a personal profile or a LinkedIn business page. This raises the question – can one LinkedIn page have multiple ad accounts associated with it? Let’s explore this in more detail.
Yes, it is possible for one LinkedIn page to have multiple ad accounts associated with it. There is no limit set by LinkedIn on the number of ad accounts that can be linked to a single page. This can be useful in many situations:
– Managing ads for different products/services under separate ad accounts for tracking purposes
– Allowing multiple users to independently manage different ad accounts under one company page
– Testing different targeting options and creatives under different accounts
– Separating ad spend for different campaigns or time periods using different accounts
So in summary – yes, you absolutely can have multiple ad accounts running ads from the same LinkedIn page. LinkedIn’s advertising platform is flexible in this regard.
Elaborating on the Multiple Ad Accounts Use Cases
Having established that it is possible to have multiple ad accounts under one LinkedIn page, let’s look at some of the key use cases and reasons why you might want to do this:
1. Managing Ads for Different Products/Services
If your business has multiple product lines, brand names, or service offerings, it can make sense to create individual ad accounts for each one. For example, a consulting company could have one ad account for its HR consulting services, another for IT consulting, and so on.
This segmentation by ad account allows you to:
– Run targeted ads focused specifically on each product/service line
– View reporting data per ad account to analyze performance by offering
– Set different budgets for different ad accounts
– Test different creative messaging for each offering
– Optimize conversion tracking per offering
So in summary – breaking up ad accounts by product or service allows you to manage LinkedIn advertising more efficiently and optimize for each line of business.
2. Allowing Multiple Users to Manage Different Ad Accounts
Another great reason to have multiple ad accounts under one LinkedIn page is for access and permissions purposes. For larger companies, it often makes sense to divide up LinkedIn advertising responsibilities across multiple team members or departments.
Rather than granting full access to a single ad account, multiple ad accounts can be created and assigned to different users. For example:
– Ad Account A for the Marketing Team Leader
– Ad Account B for the Sales Enablement Manager
– Ad Account C for the Social Media Strategist
This way, each designated user can independently manage their own budgets, campaigns, reporting, and optimization for the ad accounts they control.
Access can be granted at the individual ad account level, keeping things separate. This is easier than trying to restrict permissions within a single ad account.
3. Testing Different Targeting Options and Creatives
A/B testing different targeting approaches and creative content is key for optimizing LinkedIn ad performance. Having multiple ad accounts makes this A/B testing easier to manage.
For example, you could set up:
– Ad Account A to test targeting job titles vs. company names
– Ad Account B to test creative headlines and ad copy
The separation by ad account allows you to isolate the variables being tested and analyze the results independently per account. You gain key learnings that can be applied across accounts.
4. Separating Ad Spend for Different Campaigns
If you are running multiple LinkedIn advertising campaigns concurrently, using separate ad accounts can help organize spend.
For example, you may structure your ad accounts for:
– Brand awareness campaign
– Lead generation campaign
– Event promotion campaign
The spends can be allocated per campaign in their respective accounts. This allows clearer tracking and optimization of budget for specific initiatives.
5. Separating Ad Spend Over Time
In addition to organizing ad spend by campaigns, separate ad accounts can be useful for separating spend over time – by month, quarter, or other periods.
For example, you could have one active ad account per calendar month. This allows you to analyze monthly trends and performance. Older ad accounts can be paused while keeping the history and reporting separate.
This is simpler than trying to analyze monthly trends within a single ad account where data is aggregated. The separation by ad account gives you cleaner date ranges.
Steps to Add Multiple Ad Accounts in LinkedIn Campaign Manager
Now that we’ve covered the key benefits of having multiple ad accounts under one LinkedIn page, let’s look at how to set this up using LinkedIn Campaign Manager:
1. Create Additional Ad Accounts
– In Campaign Manager, click on the arrow next to your current account name and select “Add new account”
– Choose the account type – either “Self-Serve” or “Managed Accounts” depending on your needs
– Enter the details for the new account and click Create
– Repeat this process to create additional ad accounts as needed
2. Link Ad Accounts to Your LinkedIn Page
– Go to your LinkedIn page and click “Promote”
– Under “Active Ad Accounts”, click on the + icon to add a new account
– Select the ad account you want to link from the dropdown
– Repeat for any other ad accounts you want to associate with that page
Once linked, any of the ad accounts will be able to run ads from that single LinkedIn page as the posting identity.
3. Manage Each Ad Account Independently
With multiple ad accounts added and linked to your LinkedIn page, you can now:
– Switch between accounts directly in Campaign Manager to manage campaigns, ads, targeting, budgets, and reporting for each account separately.
– Assign account access to different team members as needed
– View aggregated cross-account reporting or drill down into individual accounts
So that covers the overall process! With just a few simple steps, you can set up and organize multiple ad accounts under one LinkedIn page. This unlocks powerful benefits for managing LinkedIn advertising.
Key Takeaways and Conclusion
To wrap up, here are some key tips to remember:
– It is possible to have multiple ad accounts associated with a single LinkedIn page. There is no limit to the number.
– Key use cases for multiple accounts include: separating ad management by product/service line, granting access to multiple users, facilitating A/B testing, organizing spend by campaign or time period.
– To set this up, first create additional ad accounts in Campaign Manager. Then link the accounts to your LinkedIn page via the “Promote” section.
– Manage each ad account independently in Campaign Manager to optimize campaigns, targeting, creative, and reporting.
– Segmenting LinkedIn advertising by ad account gives you more flexibility, precision, and performance optimization capabilities vs. using just one account.
So in closing – yes, absolutely you can and should set up multiple ad accounts under one LinkedIn page if your management needs call for it. This structure can provide valuable flexibility and strategic advantages for your LinkedIn advertising efforts.