LinkedIn polls are a great way to engage your connections, gain valuable insights, and increase brand awareness. However, creating an effective LinkedIn poll requires some strategy and planning. Follow this guide to learn tips for crafting compelling poll questions, choosing the right poll options, optimizing poll design, promoting your poll, and analyzing poll results.
Craft Compelling Poll Questions
The question you ask is one of the most important elements of an effective LinkedIn poll. Follow these tips for crafting a compelling poll question:
- Ask an open-ended question that encourages discussion and thinking
- Make the question specific enough to elicit useful responses
- Avoid yes/no or one-word answer questions
- Use concise, easy to understand wording
- Pose a question relevant to your industry or target audience
Here are some examples of effective LinkedIn poll questions:
- What’s your biggest challenge when it comes to [topic]?
- How has [recent industry development] impacted your business?
- What factors most influence your [purchase decision]?
- What content format do you prefer to learn about [subject]?
- What skill is most important for success in [industry]?
Choose the Right Poll Options
In addition to the question, the answer options you provide can make or break your poll. Follow these tips for choosing optimal poll responses:
- Include 4-7 answer choices – too few limits responses, too many overwhelms
- Make options specific and distinct from each other
- Use concise, easy to understand options
- Consider including an “Other” option to capture fringe responses
- Randomize options to avoid bias
- Take a neutral position to encourage honest feedback
For example, instead of a yes/no question, provide specific options:
Do you prefer online or in-person events?
- Online webinars and virtual events
- In-person conferences and networking events
- A mix of both online and in-person events
Optimize Poll Design
Polls with thoughtful design and layout tend to garner higher engagement. Here are some design tips for LinkedIn polls:
- Use an image or graphic that relates to the poll question
- Stick to 2-3 colors for visual cohesion
- Make sure text is clear and legible
- Put the question at the top, follow with answer options
- Allow users to select one response, or enable multiple selections
- Show real-time results to motivate participation
Promote Your LinkedIn Poll
Creating an interesting poll is only half the battle – you also need to promote it to generate responses. Here are some poll promotion tips:
- Share the poll in relevant LinkedIn groups
- Ask colleagues and industry influencers to engage with it
- Promote the poll through your other social media accounts
- Send the poll to email contacts and ask them to participate
- Consider promoting through LinkedIn ads if your target audience is broad
- Offer an incentive for participating such as entry in a giveaway
Spreading your poll across multiple platforms and encouraging sharing is key for gaining traction.
Analyze Poll Results
The data and insights you glean from your LinkedIn poll results are arguably the most valuable part of the exercise. Be sure to analyze the results by:
- Looking at the breakdown of responses and identifying trends
- Comparing results across segments like job role, industry, seniority
- Assessing which responses align with your hypotheses or expectations
- Noting surprising or outlier responses that contradict assumptions
- Considering how behaviors correlate with attitudes based on results
- Tracking engagement over time to see how responses evolve
Visualizing results in charts or graphs makes analyzing the data easier. For example:
|What most influences your purchase decision?
Creating and analyzing effective LinkedIn polls provides valuable insights while engaging your professional network. Follow these best practices:
- Craft compelling, open-ended questions
- Provide specific, balanced answer options
- Optimize visual design for engagement
- Promote your poll across channels
- Analyze results to derive strategic insights
Well-executed LinkedIn polls boost brand awareness, foster engagement, and reveal key information about your audience. With the right strategy, they are an excellent tool for market research, lead generation and thought leadership.