LinkedIn offers several options for styling and formatting the text in your posts to make them more engaging and eye-catching.
In this article, we’ll walk through the different ways you can style text when writing LinkedIn posts.
Use Basic HTML tags
The easiest way to style text in a LinkedIn post is to use basic HTML tags. LinkedIn supports many common HTML tags that allow you to bold, italicize, underline, and highlight text. Here are some of the most popular HTML tags to use:
- Bold – Use the <b> and </b> tags to make text bold. Example: <b>This text is bold.</b>
- Italics – Use the <i> and </i> tags to italicize text. Example: <i>This text is in italics.</i>
- Underline – Use the <u> and </u> tags to underline text. Example: <u>This text is underlined.</u>
- Highlight – Use the <mark> and </mark> tags to highlight text. Example: <mark>This text is highlighted</mark>
Using these simple HTML tags allows you to draw attention to important words, titles, and phrases in your LinkedIn posts.
Headings and Subheadings
Adding formatted headings and subheadings is a great way to break up long blocks of text in your LinkedIn posts. LinkedIn allows you to use HTML heading tags from <h1> down to <h6> to style headings.
This is an H3 subheading
Headings help organize your content into logical sections and make it more scannable for readers.
Lists are similarly useful for structuring your content into easy-to-digest bullet points. You can create unordered lists using the <ul> tag and ordered numbered lists using the <ol> tag.
- Unordered list item 1
- Unordered list item 2
- Ordered list item 1
- Ordered list item 2
Lists help summarize key points from your longer text in a concise visual way.
Hyperlinks allow you to direct readers to external websites and content. This is great for citing sources or referencing additional reading.
To create a hyperlink, use the anchor tag <a href=”url”>link text</a>. For example:
Check out this article for more tips: How to Optimize Your LinkedIn Profile
You can use the HTML <font> tag to color text in your LinkedIn posts. This allows you to create colored text, which can help call attention to key words or phrases.
For example: This text is blue
You can use name colors like blue, red, green, or hexadecimal color codes like #0000FF.
Quotes help you feature testimonials, statistics, or pull important phrases from external sources. On LinkedIn you can create a quote using the <blockquote> tag.
“This is an example quote”
The blockquote tag indents text and gives it a distinct visual style to stand out.
You can format code snippets using the <code> tag. This can be handy for displaying example code, commands, markup, and more.
var example = 'Hello World!';
The monospace font helps code snippets stand out from regular text.
Tables allow you to display data in rows and columns for easy comparison. While not used extensively on LinkedIn, you can create tables using HTML table tags.
Here is an example table:
|Row 1 Data 1
|Row 1 Data 2
|Row 2 Data 1
|Row 2 Data 2
This creates a header row and data rows for displaying tabular data.
To add extra spacing between paragraphs and sections, use the <br> self-closing line break tag. This forces a new line without needing to create entire paragraph tags.
This is paragraph one.<br><br>This paragraph is separated by two line breaks.
Similar to line breaks, you can insert horizontal rule lines using <hr>. This creates a visual separator between sections.
This is text above the horizontal line.
This is text below the horizontal line.
Emojis help add fun visuals to your LinkedIn content. You can insert emojis using their unicode characters codes.
For example: 😀 😄 😍
There are hundreds of emoji codes you can look up to spice up your posts!
You can embed images in your LinkedIn posts by uploading them and copying the URL into an image tag.
In a similar way, videos can be embedded using iframe code provided by platforms like YouTube and Vimeo.
Embedded videos help add multimedia content to your posts.
Those are some of the main ways to style and format text when writing LinkedIn posts. Using bold, italics, headings, lists, links, quotes and other HTML tags allows you to create engaging, polished-looking content.
A mix of formatting helps call attention to important information and makes your posts easier to read. Visuals like colors, images, and video embed help break up blocks of text as well.
With these styling tips in mind, you can create content on LinkedIn that looks great and gets results!