LinkedIn allows users to upload videos to share with their connections and showcase their skills, experiences, and insights. However, there are limits to how long your LinkedIn videos can be. In this article, we’ll look at LinkedIn’s video length requirements and best practices for creating effective LinkedIn videos.
LinkedIn Video Length Limit
The maximum length for a video uploaded to LinkedIn is 10 minutes. Any video longer than 10 minutes will be automatically truncated when uploaded. LinkedIn implemented the 10 minute limit as a way to ensure videos shared on their platform are concise and impactful.
Shorter videos tend to perform better on LinkedIn and keep viewers engaged throughout the entire video. Data shows that most viewers will drop off after the first few minutes if the video is too long. Keeping videos within the 10 minute threshold helps maintain high view rates and completion rates.
Best Practices for Video Length
While you can technically upload a 10 minute video to LinkedIn, that doesn’t necessarily mean you should use the full allowance for time. Here are some best practices to consider when deciding on video length for LinkedIn:
- For educational videos like tutorials or how-tos, aim for 2-5 minutes. These quick lessons provide value without overloading the viewer.
- When sharing a case study or client testimonial, 1-2 minutes is ideal. You want to highlight key takeaways in a compact format.
- For thought leadership videos where you discuss industry trends, insights, etc., 3-5 minutes allows you to delve into topics meaningfully without rambling.
Research has shown that videos under 2 minutes have the highest view-through rates on LinkedIn. Ultra-short videos (30 to 90 seconds) can be very effective for quickly conveying impactful messages. However, you want to ensure the length properly supports your content goals.
Tips for Fitting Content in LinkedIn’s Video Limit
If you’re used to creating videos longer than 10 minutes, it can be challenging to adapt your content to fit LinkedIn’s limits. Here are some tips for fitting your video content within the 10 minute restriction:
- Outline your content and script first. This allows you to clearly organize your thoughts and identify areas where you can trim content.
- Stick to the most important information and key supporting points. Avoid going too in-depth or on tangents.
- Use concise language. Get straight to the point instead of overly wordy explanations.
- Cut out unnecessary introductions/greetings. You want to maximize the value in every second.
- Remove filler words like “um”, “like”, “you know”, etc. to tighten up your script.
- Speed up the pace a bit when recording your narration or presentation.
- Consider splitting your content into a short video series instead of one long video.
Review your video script carefully and time it before recording to ensure you’ve met the 10 minute or less goal. It may take some editing to get the length where you want it.
Video Specifications for Upload
In addition to video length, LinkedIn also has requirements when it comes to video file size and formats. Here’s what you need to know:
- File Size: Videos must be under 5GB in size.
- File Types: You can upload videos in the following formats – MP4, MOV, and AVI. Other formats are not supported.
- Resolution: Minimum resolution is 720p (1280 x 720). For best quality, aim for 1080p (1920 x 1080).
- Aspect Ratio: Videos should be in 16:9 widescreen aspect ratio. Vertical videos are not recommended.
To ensure your video meets LinkedIn’s requirements, check the file properties before uploading. The format, resolution, size etc. should all be optimized for LinkedIn to avoid issues.
Where to Upload Videos on LinkedIn
You have a few options when publishing videos on LinkedIn:
- LinkedIn Video: This is LinkedIn’s dedicated video hosting platform allowing videos up to 10 minutes. Videos get distributed across LinkedIn feeds.
- LinkedIn Posts: You can upload a video to accompany a regular text-based post. The post allows a bit more context around your video.
- LinkedIn Company or Showcase Pages: Upload videos to your company or showcase page feeds to highlight content uniquely related to your brand and products.
- LinkedIn Groups: Share your video in relevant LinkedIn groups to engage audiences interested in specific topics and industries.
The right platform for your video depends on your goals and target audience. Using a mix of LinkedIn video options maximizes viewership potential.
Optimizing Videos for the LinkedIn Platform
Beyond meeting technical requirements, you also need to optimize the actual content of your video for success on LinkedIn specifically. Keep these best practices in mind:
- Align your video with your target audience – what information would interest them and address their pain points?
- Use catchy custom thumbnails and titles that will capture attention in the LinkedIn feed.
- Include relevant hashtags and keywords in your video description to improve discovery.
- Promote your videos across LinkedIn company pages, groups, and your profile to boost engagement.
- Publish videos consistently to build authority and trust with your audience over time.
Videos created specifically for the LinkedIn platform tend to resonate better with viewers and get shared more widely. Make your videos personal and convey your unique perspective on topics.
To summarize LinkedIn’s video requirements:
- Maximum length is 10 minutes.
- Ideal length is typically 1-5 minutes.
- File size must be under 5GB.
- Accepted formats are MP4, MOV, and AVI.
- Minimum resolution 720p, 1080p recommended.
- 16:9 aspect ratio is required.
Carefully edit your videos to fit the 10 minute limit. Optimize your content specifically for a LinkedIn business audience. Adhering to the platform’s guidelines will give your videos the best chance for visibility and engagement.
Frequently Asked Questions
Can I upload longer videos to LinkedIn?
No, LinkedIn does not allow videos longer than 10 minutes. Any video exceeding that length will be automatically truncated when uploaded.
What happens if I try to upload an unsupported video format?
If you try uploading a video file type besides MP4, MOV, or AVI, LinkedIn will show an error stating that the format is invalid. You will need to convert the video to the supported formats before uploading.
Is there a minimum video resolution for LinkedIn?
Yes, the minimum video resolution allowed on LinkedIn is 720p (1280 x 720 pixels). For best quality, 1080p (1920 x 1080) is recommended but not required.
Can I upload horizontal videos?
LinkedIn requires a 16:9 horizontal widescreen aspect ratio for videos. Vertical videos are not currently supported and may appear cropped or stretched out if uploaded.
What’s the benefit of shorter videos on LinkedIn?
Shorter videos tend to have higher view rates, completion rates, and overall engagement on LinkedIn. Viewers have limited patience so compact, concise videos keep them interested. Data shows most drop-off happens in the first few minutes.
What tips do you have for scripting 10-minute videos?
Some tips for fitting content into 10-minute videos include: outlining your content first, using concise language, removing unnecessary intros/greetings, avoiding tangents, and speeding up your narration pace. Time your script carefully and edit it down if needed.
Where else can I promote my LinkedIn videos?
In addition to publishing them natively on LinkedIn, you can also share your videos on other social platforms like Twitter, Facebook, and YouTube. Embed them on your blog or website. Promote your videos across channels to maximize reach.
LinkedIn’s 10-minute video limit encourages focused, compelling content optimized for their professional audience. Keeping videos concise improves performance and engagement. Tailor your video’s length, formatting, and messaging specifically for LinkedIn for the best results. Consistently publishing valuable videos positions you as a thought leader in your industry.