InMail is one of the key features of LinkedIn Sales Navigator that allows users to directly contact LinkedIn members outside of their network. With InMail, Sales Navigator users can reach prospects and initiate conversations that may otherwise be difficult to start. Understanding the InMail limits for each Sales Navigator plan is important to get the most out of this powerful tool.
InMail Overview
InMail allows Sales Navigator users to send private, customized messages to any LinkedIn member, even if they are not directly connected. Some key things to know about InMail:
- InMail messages bypass the LinkedIn member’s inbox and are delivered directly into the “Messages” section
- Recipients can respond directly to InMail messages with one-to-one messaging
- Sales Navigator tracks open and response rates on InMails
- There are limits on the number of InMails that can be sent based on Sales Navigator plan
InMail essentially allows you to cold message prospects and begin engaging with them in a personalized way. It’s a very useful feature for sales prospecting and outreach. But the number of InMails you can send per month depends on which Sales Navigator plan you have.
InMail Limits by Sales Navigator Plan
Here is an overview of the InMail limits for each Sales Navigator plan:
Sales Navigator Plan | InMail Limit |
---|---|
Sales Navigator Professional | 15 per month |
Sales Navigator Team | 25 per month per seat |
Sales Navigator Enterprise | 75 per month per seat |
A few things to note about InMail limits:
- Limits are enforced on a monthly basis – unused InMails do not rollover month to month
- Team and Enterprise plans allow you to pool InMails across all users and allocate as needed
- Additional InMails can be purchased in bundles of 25, 50, 100, or 200
- The per seat InMail limits apply regardless of how many lead recommendations you have
So if you are on the Professional plan, you are limited to 15 InMails per month. But larger sales teams can take advantage of the higher InMail limits and pooling to support extensive prospect outreach at scale.
Getting the Most from Your InMail Limits
To maximize the value of your limited InMails each month, here are some best practices:
- Prioritize sending to your most highly qualified, relevant prospects
- Personalize the messages with specific context on why you are reaching out
- Follow up on previous conversations whenever possible rather than starting cold
- Use concise but compelling subject lines that will get opened
- Track open and response rates to refine your outreach strategy
- Review your sent InMails for the month before renewal to inform future volume needs
With some strategy and care taken to craft relevant messaging, even 15 or 25 InMails per month can drive tangible results. But high volume sales teams may need to purchase additional bundles or upgrade plans to support extensive outbound prospecting.
Buying More InMails
If you need to exceed the standard InMail limits for your Sales Navigator plan, additional bundles can be purchased directly within Sales Navigator. Here are the bundle options and prices:
InMail Bundle | Price |
---|---|
25 InMails | $125 |
50 InMails | $225 |
100 InMails | $425 |
200 InMails | $800 |
When purchasing additional InMails, keep the following in mind:
- InMail bundles are use it or lose it – they expire at the end of each contract term
- Only the main Sales Navigator account admin can purchase additional bundles
- InMail overages are deducted from next month’s allowance before pulling from bundles
- For even higher volume needs, upgrading your plan may be more cost effective vs. buying bundles
So if you anticipate needing more than 100 InMails consistently each month, you may want to look at upgrading from Team to Enterprise pricing for more included InMail capacity.
Key Takeaways
To recap some of the key points about InMail limits:
- Professional plan includes 15 InMails per month
- Team and Enterprise plans include 25 and 75 InMails per seat respectively
- Additional InMail bundles can be purchased in sizes 25, 50, 100, and 200
- Leverage analytics to optimize your prospect outreach strategy
- Upgrade plans or purchase bundles if you need extensive InMail capacity
- InMails reset on a monthly basis and do not rollover
Understanding how many InMails you have to work with is crucial to planning and executing an effective outbound strategy with Sales Navigator. Focus on quality over quantity, and leverage analytics to refine your approach over time. With the right combination of strategy and capacity, InMail can become an invaluable tool for connecting with prospects at scale.
Frequently Asked Questions
Does every Sales Navigator user get the plan’s full InMail allowance?
Yes, every seat on Team and Enterprise Sales Navigator plans gets the full per seat InMail allowance (25 for Team, 75 for Enterprise). So a 10 person Sales Navigator Team account would have 250 InMails per month to use. The admin can allocate across the team as needed.
Can I see how many InMails we have used and have left this month?
Yes, within Sales Navigator you can view the number of InMails sent and remaining by user and across your whole account. This can help inform whether you need to purchase additional bundles for the remainder of the month.
What happens if my team goes over the InMail limit?
If your account reaches the InMail limit for your plan, any additional InMails sent that month will be deducted from next month’s InMail renewal allowance. So it’s best to purchase additional bundles proactively when needed to avoid starting in a deficit the following month.
Do unused InMails roll over to the next month?
No, the InMail allowance does not roll over month to month. Any unused InMails will be lost at the end of the month when your allowance renews. So it’s best to try to fully utilize your InMail capacity each month through your prospect outreach.
Can I share InMails with other Sales Navigator users?
On Team and Enterprise plans, the admin can allocate and share InMails across users as needed. So if one sales rep isn’t using all of their available InMails, they can be reallocated to other team members for that month through the administrator tools.
Conclusion
InMail is one of the most powerful tools on LinkedIn Sales Navigator for reaching prospects beyond your direct connections. But it is a finite resource, with limits based on which Sales Navigator plan you are on. Understanding your monthly InMail capacity per user and account is key to maximizing value.
Careful planning, purchase of additional bundles when required, and optimization of your outreach strategy based on response analytics will help you get the most from the InMails available. While cold outreach has limits, smart use of your InMail allowance each month can deliver results and new business opportunities.
With the right Sales Navigator plan and InMail approach suited to your sales volume needs, you can propel prospecting at your company to new heights. InMail opens the door, and effective user-friendly outreach sustains engaging dialogues with future customers. Know your InMail numbers and make the connections that matter.