Overview
Changing your LinkedIn company page’s cover photo is easy to do right from your mobile device. Your cover photo is one of the first things visitors see when they land on your company’s LinkedIn page, so making sure it’s eye-catching and represents your brand well is important. With just a few taps in the LinkedIn mobile app, you can upload a new photo and customize the way it appears on both desktop and mobile.
Benefits of Using a Custom Cover Photo
Here are some of the benefits of using a customized cover photo for your LinkedIn company page:
- Makes your page stand out – A well-designed, high-quality cover photo will help your company’s LinkedIn page look more polished and grab visitors’ attention.
- Reinforces your brand – You can incorporate your logo, brand colors, products, office, or other visual elements to reinforce your company’s brand.
- Highlights your products or services – Showcase what your business provides visually through images of your products, services, or customers.
- Adds visual interest – Text-heavy pages are boring, so a cover photo adds necessary visual interest to your LinkedIn company page.
- Looks professional – A custom photo comes across as more professional and thoughtful than the default placeholder image.
- Engages visitors – Compelling images tend to get more engagement in the form of views, clicks, shares, and comments.
In summary, a well-designed cover photo makes a strong first impression with visitors and helps convey your brand visually.
Cover Photo Dimensions and Guidelines
If you want to upload a new cover photo through LinkedIn’s mobile app, it’s important to make sure your image follows the proper dimensions and guidelines:
- Dimensions: 1536 x 768 pixels
- File size: 4MB maximum
- File types: JPG, PNG, or GIF (GIFs will not animate)
- Avoid too much text – Images should have minimal text
- Use high resolution images
- Pick eye-catching, high-quality photos
- Represent your brand accurately
- Highlight your products, services, or team (but don’t use stock photos)
- Avoid inappropriate, offensive, or copyrighted images
Following these best practices will ensure your cover photo looks great on both desktop and mobile. Use high-resolution images that are eye-catching and reinforce your brand visually.
Step-by-Step Guide to Change Cover Photo from Mobile
Here is a step-by-step walkthrough on how to change your LinkedIn company page’s cover photo using the LinkedIn mobile app on your phone or tablet:
1. Open the LinkedIn App and Tap Your Profile Icon
- Launch the LinkedIn mobile app on your iOS or Android device.
- Tap the profile icon (your picture or your company’s logo) in the top left corner.
This will take you to your account’s profile page.
2. Tap View Profile
- From your profile screen, tap “View Profile” to view and edit your public profile.
3. Tap the Pencil Edit Icon
- With your profile open, tap the pencil edit icon in the top right corner.
This will open your profile in edit mode.
4. Select the Background Photo Option
- Scroll down until you see the “Background photo” option.
- Tap on “Background photo” to open the photo upload screen.
5. Choose a New Photo
- You will be given the option to take a new photo with your camera, choose an existing photo from your camera roll, or remove the background photo.
- Select “Camera roll” to choose an existing image from your phone’s photos.
- Pick the new background photo you want to use from your camera roll.
6. Move and Scale the Photo
- Use the slider at the bottom to scale and zoom the image so it fits the frame how you’d like.
- Drag the photo around to position it within the frame.
7. Save the New Cover Photo
- Once you have the photo positioned correctly, tap “Save” in the top right corner.
- This will set your new cover photo.
And that’s all there is to it! The steps to upload a new background or cover photo for your LinkedIn company page are very straightforward from the mobile app.
Now when people visit your company’s LinkedIn page, they’ll see your new cover photo on both desktop and mobile. Just remember to choose a high-quality image that represents your brand and looks professional.
Tips for Creating an Engaging Cover Photo
Here are some tips to make your LinkedIn cover photo as effective and engaging as possible:
Use High-Quality, Eye-Catching Images
Pick a beautiful, high-quality image that will stand out in the LinkedIn news feed. Avoid poor quality images or excessive text.
Showcase Your Products or Office
Show people what you do by featuring products or your office environment prominently. But avoid using generic stock photos.
Include Your Branding
Incorporate your logo, brand colors, fonts, and other branding strategically. This helps reinforce brand recognition.
Focus on Faces
Human faces naturally attract attention. Group shots of employees or customers can work very well.
High Contrast Helps
Bold, contrasting colors tend to stand out more. Don’t pick an image that blends in too much.
Align with Your Messaging
Reinforce key messaging like your mission, vision, products, or company culture.
Encourage Engagement
Asking visitors to like, comment or share can help drive more interactions. But don’t overdo it.
Change It Up Frequently
Don’t let your cover photo go stale. Change it regularly to give visitors fresh, new content.
Common Cover Photo Mistakes to Avoid
While creating an awesome cover photo can do great things for your brand, there are also some mistakes you’ll want to avoid:
Pixelated, Low-Quality Images
Blurry, pixelated images look unprofessional and give a bad impression. Always use high resolution photos.
Cluttered, Busy Images
If your photo is too cluttered, it will be hard to decipher. Have a clear focal point.
Outdated Information
If your cover photo contains information that’s no longer accurate, it will reflect poorly on your brand.
Hard-to-Read Text
Too much tiny text is difficult to read and not ADA compliant. Use minimal, large text.
Overused Stock Photos
Generic stock images lack personality. Use custom photos that authentically represent you.
Unrelated to Your Brand
The image should clearly reflect what your brand does or provides. Random photos don’t work well.
Unprofessional Images
Avoid inappropriate, offensive or unprofessional images. These negatively impact perceptions.
Out of Alignment
If design elements like text or logos aren’t aligned properly, it looks sloppy. Details matter.
Anything Distracting
Don’t use overly promotional offers, excessive text, or design elements that distract from key messaging.
By avoiding these missteps, you’ll have a polished, professional cover photo that makes the right impression.
Cover Photo Ideas and Inspiration
Need some inspiration for your LinkedIn cover photo? Here are some great ideas to try:
Team Pictures
Group shots of your team add a human element and showcase company culture.
Infographics
Visually display company stats, achievements, or milestones via infographics.
Behind-the-Scenes
Give inside looks at your office environment, facilities, or manufacturing process.
Event Photos
Did you host a cool event? Reuse those great photos.
Product Teasers
Tease or announce a new product, service, or feature launch.
Customer Testimonials
Pull an inspiring quote from a happy customer.
Powder Shots
Get creative with stylized product or lifestyle photos.
Behind a Product
Get an interesting angle from behind a key product, gadget or device.
Creative Visuals
Use illustrations or abstract visuals to capture attention.
Outdoor Shots
Connect your brand to nature with outdoor settings and landscapes.
Don’t be afraid to experiment with different ideas and images until you get the perfect fit for your brand’s LinkedIn presence. Analyze results and engagement to see what resonates best with your audience.
Conclusion
Updating your LinkedIn company page’s cover photo using the mobile app is quick and easy. Just tap the edit profile icon, select “Background photo”, choose your image, position it properly, and save your changes.
Using a customized cover photo that captures attention can give your brand a more professional, polished look on LinkedIn. Just be sure to pick high-quality images that represent your brand and avoid common cover photo mistakes. With an engaging cover photo that promotes your products, culture, or achievements visually, you can make a great first impression and enhance your company’s LinkedIn presence.