Yes, HubSpot offers an integration with LinkedIn that allows you to connect your HubSpot and LinkedIn accounts to leverage LinkedIn data in your HubSpot workflows. The integration provides several capabilities that can help improve your marketing and sales processes.
Overview of HubSpot-LinkedIn Integration
The HubSpot-LinkedIn integration allows you to:
- Import LinkedIn leads into HubSpot.
- Sync LinkedIn contact data with existing HubSpot contacts.
- Trigger workflows when contacts perform specific actions on LinkedIn.
- View LinkedIn profiles and activity timeline within HubSpot.
- See recent LinkedIn activity and updates in HubSpot.
With this integration, you can bring LinkedIn data into your HubSpot portal and incorporate it into your workflows to drive more effective nurturing and outreach. Key benefits include:
Enrich contact data
Syncing LinkedIn data with HubSpot contacts appends useful details like employment history, education, skills, and more to your HubSpot contact profiles. This provides a more comprehensive view of your prospects and customers.
Prioritize leads
When you import LinkedIn leads into HubSpot, you can trigger workflows to automatically nurture and follow up with those leads based on criteria like job title, company size, and other traits. This enables more personalized, timely outreach.
Trigger targeted campaigns
You can set up workflows to engage contacts when they perform specific actions on LinkedIn, like publishing a post, celebrating a work anniversary, or getting promoted. This allows highly relevant, event-based marketing.
See recent prospect activity
The integration surfaces recent LinkedIn activity and updates directly in HubSpot so you have visibility into what your prospects and customers are posting and engaging with. This insight informs better sales follow-ups and outreach.
How the HubSpot-LinkedIn Integration Works
Integrating your HubSpot and LinkedIn accounts is a straightforward process that only takes a few minutes. Here are the key steps:
- In HubSpot, navigate to Integrations and click LinkedIn.
- Log in to LinkedIn and grant access to HubSpot.
- Select whether to sync all team LinkedIn accounts or only yours.
- Choose which LinkedIn modules to activate within HubSpot.
- Map LinkedIn data fields to corresponding HubSpot fields.
Once the initial setup is complete, contacts and activity will automatically sync between the two platforms on a rolling basis going forward. You can also manually trigger syncs as needed.
Key LinkedIn Modules
These are some of the most popular LinkedIn modules to activate with the integration:
Lead Sync
Imports LinkedIn leads and their associated company data into HubSpot as contacts and companies. You can then automatically enroll leads in workflows.
Contact Sync
Matches LinkedIn profile data to existing contacts in HubSpot CRM to append additional details from LinkedIn. Useful for enriching contact records.
Company Sync
Synchronizes company profile data from LinkedIn to HubSpot. Especially helpful for capturing changes and adding more robust company profiles.
Opportunity Insights
Displays LinkedIn activity, including profile views, post reactions, and mentions directly on the contact timeline in HubSpot. Provides visibility into engagement and buying signals.
Activity Triggers
Triggers customized workflows when a prospect takes specific actions on LinkedIn, like connecting with an employee, viewing your LinkedIn page, endorsing a skill, etc. Enables highly targeted, event-driven marketing.
Benefits of the HubSpot-LinkedIn Integration
Leveraging the integration can deliver several valuable benefits:
More robust contact data
Syncing LinkedIn profile data to HubSpot contacts augments your contact records with employment history, education, skills, recommendations, and more. This provides a 360-degree view of leads and customers.
Deeper social selling capabilities
The integration surfaces LinkedIn activity updates, including profile views, shares, reactions, and comments directly in HubSpot. This powers more effective social selling by giving sales reps valuable engagement insights.
Improved segmentation and targeting
Segmenting and automating workflows based on LinkedIn data like job title, company, industry, job changes, and interests enables hyper-targeted, relevant messaging and campaigns.
Prioritized lead follow-up
Leads imported from LinkedIn can be automatically assigned lead scores and routed to the appropriate sales reps based on criteria like industry, job title, and company size for faster follow-up.
Increased conversion rates
With rich, real-time LinkedIn data powering your marketing automation and social selling, you can nurture prospects with more personalization to increase conversion rates.
Best Practices for Using the Integration
To get the most value from the HubSpot-LinkedIn integration, keep these best practices in mind:
Map fields accurately
Carefully map LinkedIn profile fields to the appropriate HubSpot contact properties to ensure key data flows properly between the platforms. Review mappings periodically.
Re-authenticate regularly
Re-authenticate the integration every few months to prevent any disruptions to the data sync from expired tokens. Schedule reminders if needed.
Create workflows and lists
Build workflows and contact lists leveraging LinkedIn data to power targeted lead nurturing campaigns and prioritized sales outreach.
Monitor activity feed
Check the LinkedIn Activity tab for contacts regularly to see profile views, post engagements, and mentions. Follow up on hot leads.
Review LinkedIn integration analytics
Analyze the integration’s lead and company sync data within HubSpot to optimize workflows. Identify which LinkedIn segments are generating the most high-quality leads.
FAQs
What are the prerequisites to use the integration?
To set up the HubSpot-LinkedIn integration, you need HubSpot Marketing, Sales, or CRM Starter and a LinkedIn Company Page. At least one user needs to be an Admin on both accounts.
What LinkedIn plan do I need?
The integration works with a free LinkedIn account. However, a premium Business Plus account unlocks additional capabilities like sending InMail to leads.
How current is the synced LinkedIn data in HubSpot?
LinkedIn data syncs to HubSpot in near real-time, with profile and activity updates usually reflected within an hour. You can also trigger manual syncs instantly.
Can I connect multiple LinkedIn accounts?
You can connect company LinkedIn pages for your entire marketing team. But for individual profiles, you can currently only connect one LinkedIn account per HubSpot user.
Is there a limit to how many LinkedIn leads I can sync?
The integration can import all available LinkedIn leads into HubSpot. However,HubSpot may limit or throttle contacts over time depending on your HubSpot subscription plan.
Conclusion
The HubSpot-LinkedIn integration provides a powerful bridge between the two platforms. Syncing LinkedIn profile data and activity into HubSpot enables more targeted marketing efforts, effective social selling, and informed sales outreach. To maximize the value of the integration, carefully map fields, create workflows leveraging LinkedIn data, monitor the activity feed, and keep LinkedIn data in HubSpot fresh with regular re-authentication. With an understanding of the integration and best practices for configuration and usage, you can tap into LinkedIn’s rich data in HubSpot to boost results.