Attending events and conferences is a great way to network and make connections on LinkedIn. However, it can be tricky to know what to write in your LinkedIn update after the event. You want to provide value to your connections without simply rehashing what happened at the event. Here are some tips on what to write after attending an event on LinkedIn.
Summarize Key Takeaways
One effective approach is to summarize 2-3 key takeaways from the event. You don’t need to provide an exhaustive recap of everything that happened. Instead, pick out a few major themes, insights, or ideas that really resonated with you. This shows you were an engaged participant who gained meaningful value from the event.
For example, after attending a marketing conference you could write: “The key takeaways from the #MarketingConf20 were: 1) The importance of video content – by 2021 video will comprise 80% of all internet traffic! 2) Leveraging influencer marketing to build brand awareness. 3) The rise of ABM strategies for targeted outreach.”
Share Impactful Quotes
Quotes from speakers often concisely capture key insights from the event. In your update, you can share one or two impactful quotes that really struck you and summarize why they were meaningful.
For example: “The quote ‘Your network is your net worth’ from @BillSmith’s keynote really resonated with me. The power of relationships and human connections is more important than ever for career growth and opportunities.”
LinkedIn is built on relationships, so expressing appreciation is always a nice touch. Thank the organizers, speakers, and any connections who attended the event. This strengthens your relationships and highlights the value you gained.
For example: “Huge thanks to @EventOrganizer and all the speakers for putting on such an inspiring and educational #ConferenceName. It was fantastic connecting with so many colleagues and new connections too!”
Share any useful resources, articles, or materials related to the key topics and ideas from the event. This provides value to your network by allowing them to dive deeper into the concepts.
For example: “Here is a link to the slidedeck on crafting engaging social media content that @SpeakersName shared at today’s #SocialMediaConf”
If it was a particularly worthwhile event, you can explicitly recommend that others attend it in the future. Personal recommendations are one of the most powerful forms of marketing.
For example: “If you’re interested in learning more about the intersection of marketing and AI, I highly recommend attending the #MarketingAIConf next year. Top-notch speakers and insights!”
Offer to Connect or Follow Up
Conferences are all about connections, so offer to follow up with anyone interested in discussing the topics in more detail. This is a great way to engage your network and strengthen relationships.
For example: “I’m happy to connect with anyone interested in learning more about my key takeaways from #WomenInBizCon. Just send me a message!”
Reflect on Insights
Think about how you can apply the knowledge and connections from the event to provide value to your network. Reflecting on your key insights and takeaways shows the true impact.
For example: “After attending #MarketingConf, I’m excited to implement some new video content strategies to better engage our target audience.”
Make It Personal
While it’s great to share key details and takeaways from the event, also add some personal touches. Share a few sentences about who you met or what you enjoyed most. This adds personality and authenticity.
For example: “It was amazing getting to catch up with familiar faces and make new connections at #NursingConf20. The energy and passion of the attendees was so motivating!
Pose Engaging Questions
Encourage discussion and engagement by posing one or two relevant questions related to key topics from the event. This gives your connections a chance to share their own thoughts.
For example: “There were lots of interesting case studies on ABM at #ABMConf. What tactics have you found most effective for account-based marketing?”
Join Relevant Groups
Conferences often have associated LinkedIn Groups where the community discussion continues year-round. Mention that you’ve joined the group and encourage others to participate.
For example: “I just joined the #DigitalMarketingConf LinkedIn Group to continue the conversation. Check it out if you want to connect with other attendees and keep learning!”
Tag Speakers and Organizers
Tag and thank relevant speakers, organizers, and sponsors in your post. This helps boost their visibility too and keeps the social media momentum going.
For example: “Huge thanks again to @ConferenceOrganizer and @SpeakerName for sharing their insights at #IndustryConf!”
Images help make your post more eye-catching and engaging. Post one or two high-quality photos from the event featuring speakers, sessions, crowds, or yourself.
For example: “Had a blast connecting with fellow content creators at #MarketingConf! [event photo]”
Use Relevant Hashtags
Include hashtags for the event/conference name, key topics covered, speaker names, and location. This helps extend the event’s social media reach.
For example: “Key takeaways on #ABM from #ABMConf20 and speaker @BillSmith in #Chicago”
Spread Out Multiple Updates
You don’t need to cram everything into one post-event update. Consider spreading out key takeaways, photos, recommendations, etc. into 2-3 separate updates over time.
Update 1: “Back from #SocialMediaConf and here are my 3 top takeaways…”
Update 2: “Here are some best practices for social media content curation from #SMCConf [resources]”
Update 3: “The keynote on video content from #SMCConf truly blew me away. Here’s a recap…”
Keep the Tone Positive
Even if certain parts of the event weren’t great, keep your updates focused on the positive. Negativity and complaints generally don’t play well on social media.
For example, instead of bashing a poor speaker, give a shout-out to speakers you did enjoy: “Huge thanks to @Speaker1 and @Speaker2 for providing so much valuable content in their #MarketingConf sessions!”
Watch Your Self-Promotion
Avoid being overly self-promotional or salesy. Focus on providing value to your connections rather than announcing your latest offering.
For example, instead of: “Thanks to insights from #AccountingConf, Acme Accounting is now offering an upgraded Platinum Package”, focus on the audience: “Here are 3 ways businesses can improve their accounting practices based on takeaways from #AccountingConf”
Following up with engaging LinkedIn updates after events and conferences is a great way to continue conversations, strengthen connections, and provide value. Focus on summarizing key insights, sharing resources, and expressing appreciation. With these tips, you can maximize the impact of your post-event updates and take your LinkedIn presence to the next level.