There are a few different ways to insert the LinkedIn logo or symbol into an email. The LinkedIn logo is great to include in email signatures, email marketing campaigns, outreach emails, and more. Having the recognizable LinkedIn icon in an email lends credibility and professionalism.
The LinkedIn logo comes in a few different formats – a full color logo, a black and white logo, or just the simple “in” text. You can insert the LinkedIn logo image directly into an email body, link the LinkedIn icon to your profile, or add LinkedIn social media buttons.
In this article, we’ll cover everything you need to know to insert a LinkedIn symbol or logo in an email:
- Downloading the LinkedIn logo images
- Inserting the LinkedIn logo image in email body
- Linking the LinkedIn icon to your profile
- Adding LinkedIn social media follow buttons
- Best practices for using the LinkedIn logo in email
With a few simple HTML tags, you can easily include the LinkedIn logo in your email campaigns and signatures.
Download the LinkedIn Logo Images
The first step is to download the LinkedIn logo image files to your computer. You’ll want to save the LinkedIn logo images so you can insert them in your emails.
Here are the LinkedIn logo images available:
LinkedIn Logo Options
|Color / Black & White
|LinkedIn Logo Icon
|LinkedIn Logo Black
|Black and white
|“in” Logo Icon
|“in” Logo Black Icon
|Black and white
To download any of these logo images, visit LinkedIn’s Brand Guidelines and Assets page:
This page has all the LinkedIn logo files available for download. Just click on the logo you want, and save or download the image to your computer.
The PNG file format will insert the logo image directly into an email body. The SVG file will allow you to control icon color when inserting it.
Insert the LinkedIn Logo Image in Email
Once you’ve downloaded your selected LinkedIn logo images, inserting them directly into an email is simple.
To insert a LinkedIn logo image in the body of an email:
- Open your email draft in an email service like Gmail, Outlook, Yahoo Mail, etc.
- Click to place your cursor where you want the LinkedIn logo to appear.
- Select the “Insert/edit image” button in your email toolbar. This icon looks like a little landscape picture.
- Browse your computer files to select the LinkedIn logo PNG image you downloaded.
- The image will now appear in your email body where your cursor was located!
This makes it easy to insert any LinkedIn logo or icon in your email body content.
Link the LinkedIn Logo Icon
Another way to add a LinkedIn logo in your email is to link the logo icon to your LinkedIn profile.
This transforms your LinkedIn icon into a clickable link. When a recipient clicks the LinkedIn logo in your email, it will send them directly to your LinkedIn profile page.
To create a clickable LinkedIn logo icon:
- Start by inserting your LinkedIn logo image into the email using the steps above.
- With the logo image selected, open your email editor’s hyperlink tool. In Gmail, this is the chain link icon.
- In the link pop-up box, paste in the URL to your LinkedIn profile page.
- The LinkedIn logo image is now clickable! Recipients can click it to view your profile.
Hyperlinking your LinkedIn logo allows readers to instantly access more information about you.
Add LinkedIn Social Media Follow Buttons
LinkedIn also provides a gallery of social media follow buttons you can add to emails. These include:
- LinkedIn Follow button
- LinkedIn Share button
- LinkedIn Recommend button
Adding these branded buttons to your email content makes it easy for recipients to follow you on LinkedIn or share your content.
To add LinkedIn social media buttons to your email:
- Copy the HTML embed code for the button you want from LinkedIn’s social media image library: https://brand.linkedin.com/policies/social-media-image-library
- Paste the copied HTML embed code into the body of your email content.
- The LinkedIn social media button will now appear in your email body!
For example, your email may contain a Follow button like this:
Use these types of social media call-to-action buttons to boost engagement from your email campaigns.
Best Practices for Using the LinkedIn Logo
When including the LinkedIn logo in your emails, follow these best practices:
- Use an official LinkedIn logo file downloaded from their site. Do not recreate or alter the logo.
- Make sure the logo displays clearly and is easy to identify.
- Only use the color logo on white or light colored backgrounds.
- Always hyperlink the logo to your LinkedIn profile page.
- Insert the logo consistently in the same place, such as your email signature.
- Use social media buttons like Follow, Share, and Recommend to encourage engagement.
- Keep the logo at a reasonable size – not too big or small.
- Include descriptive alt text if inserting the logo as an image.
Following these tips will make your use of the LinkedIn logo in emails professional, engaging, and on-brand.
Adding the LinkedIn logo or symbol in your emails is a great way to lend credibility, highlight your professional LinkedIn profile, and prompt social engagement.
With the LinkedIn logo image files, you can easily insert the LinkedIn icon in your email body content. Make sure to also hyperlink the logo to your LinkedIn profile page so readers can click to connect with you. For increased engagement, include LinkedIn social media follow or share buttons.
Use these instructions to seamlessly insert a LinkedIn symbol or logo in any of your email campaigns or signatures. The recognizable LinkedIn icon will showcase your professional brand when connecting with readers.