An administrative assistant performs a wide variety of clerical and administrative duties. Their main responsibilities include organizing files, managing calendars, preparing reports and presentations, arranging travel, handling correspondence, and more. In the digital age, administrative assistants are also often responsible for managing email, social media accounts, and websites like LinkedIn for a company or executive.
On LinkedIn specifically, some of the key tasks an administrative assistant may handle include:
Managing the Company LinkedIn Page
– Posting regular status updates, articles, and other content
– Responding to comments and messages
– Analyzing page analytics to optimize engagement
– Coordinating with marketing on company updates and campaigns
– Keeping the company description, employee listings, images, etc. up-to-date
Maintaining Executive Profiles
– Creating and optimizing profiles for executives and leadership
– Drafting text for the about section, experience, education, etc.
– Coordinating profile photo shoots and selecting images
– Requesting endorsements and recommendations
– Monitoring profile views, followers, and engagement
Building the Company Network
– Searching for and connecting with customers, partners, industry influencers, etc.
– Joining relevant LinkedIn groups and forums for outreach
– Coordinating employee accounts to grow an interconnected network
– Organizing contacts and leads in LinkedIn Sales Navigator
Conducting Research
– Researching competitors, industry trends, and news on LinkedIn
– Identifying relevant hashtags, groups, and influencers to follow
– Compiling LinkedIn data and analytics for internal reports
– Preparing briefing documents on connections, groups, or other strategic insights
Posting as the Company
– Sharing company status updates, articles, images, videos, and more
– Drafting and scheduling posts in advance
– Responding to comments and messages from followers
– Analyzing post analytics and refining strategy
Advertising and Outreach
– Managing LinkedIn ad campaigns
– Creating targeted sponsored content
– Coordinating InMail outreach to customers and prospects
– Managing company e-newsletters and messaging
Daily and Weekly Tasks
On a day-to-day basis, an administrative assistant’s responsibilities on LinkedIn may include:
– Checking notifications and messages every morning and responding promptly
– Reviewing any comments, replies, or engagement on company posts
– Posting 1-2 daily status updates or articles as the company
– Monitoring metrics like page views, followers, post clicks, etc.
– Conducting regular searches for industry news to share
On a weekly basis, some of their core tasks may be:
– Scheduling 3-5 posts in advance (status updates, articles, images, etc.)
– Sending 1-2 targeted InMail messages to new prospects
– Reviewing employee profiles and suggesting any needed updates
– Holding a strategy meeting to discuss upcoming initiatives
– Preparing weekly reports on LinkedIn analytics and engagement
LinkedIn Posting Schedule
Day | Post Type | Post Topic |
---|---|---|
Monday | Article | Industry Trend or Update |
Tuesday | Status Update | Company News or Promotion |
Wednesday | Article | Thought Leadership |
Thursday | Status Update | Community Engagement |
Friday | Image or Video | Behind the Scenes or Spotlight |
Long-Term Projects
In addition to their daily and weekly tasks, administrative assistants also take on long-term LinkedIn projects such as:
Community Building
– Developing a content strategy calendar for the next 3, 6, or 12 months
– Joining 2-4 new LinkedIn groups per month to expand reach
– Building relationships with key industry influencers and creators
– Recruiting employee ambassadors to like, comment, share, etc.
Thought Leadership
– Interviewing executives and writing feature articles
– Creating a company SlideShare account and uploading presentations
– Organizing a LinkedIn Live video or podcast series
– Building an influencer connections list for guest posting
Network Development
– Setting quarterly goals for new page followers, network connections, etc.
– Segmenting and organizing current connections in Sales Navigator
– Identifying target companies or titles missing from the network
– Developing an employee advocacy program for outreach
Analytics and Reporting
– Establishing key performance indicators and dashboards
– Generating monthly reports on follower growth, post engagement, clicks, etc.
– Conducting quarterly audits of company/executive profiles
– Presenting recommendations for strategy optimization
Skills and Qualifications
To succeed in managing LinkedIn for a company, administrative assistants need:
– Excellent written communication skills
– Proficiency with LinkedIn functions and analytics
– Strategic thinking and project management abilities
– Discretion and business ethics for executive profiles
– Time management and prioritization skills
– Creativity and problem-solving for engagement tactics
– Technical skills like HTML for developing content
– Customer service mindset for responding to messages
– Attention to detail when editing profiles and posts
With the right blend of administrative, technical, and strategic expertise, an administrative assistant can leverage LinkedIn in invaluable ways for a company’s brand, influence, and success. The role requires both day-to-day tact and long-term vision.
Conclusion
LinkedIn is a powerful platform that offers immense potential for companies to network, attract talent, research trends, and build their brands. Administrative assistants are ideally positioned to oversee these efforts. By developing content calendars, managing company pages and profiles, conducting outreach, monitoring analytics, and executing strategic projects, they create immense value. The administrative assistant role adapts to the digital age by mastering essential platforms like LinkedIn. With the right approach, administrative assistants can drive meaningful results on LinkedIn for their organizations.